92 uppsatser · sida 2 av 7
en studie om kunders imageuppfattning av svenska möbelproducenter
… study and a survey have been carried out. The study compares the strategic marketing works between producers who have own concept stores and those who uses retailers. In addition to this the customer’s image perception has also been examined. The theories are based on Branding …
A potent mix or recipe for disaster? A case study of the music industry
… attacked parts of the value chain like distribution and production, whereas marketing and talent recruitment remain strongholds of the ”big five”. Artists and consumers have increased their bargaining power in relation to the industry, there are more choices in music genres and …
a case study of mango and avocado in Ethiopia
… a large part of the agricultural sector. However, the demand on the domestic market is increasing as well as the production for avocado and mango. To increase food security it is important to focus on ways to decrease post-harvest losses of food products and not only have the …
En undersökning på den svenska aktiemarknaden
… assume that the unsystematic risk can be diversified and that the systematic, market-specific, risk is determined by the Beta value, from the Greek ?. An investor who takes big risks expect higher returns. One of the CAPM’s basic assumptions is that disruption in the market is …
en studie av EVA som värderingsmodell
Uppsatsen behandlar Economic Value Added som ett värderingsverktyg för företag. EVA är först och främst ett internt styrmedel och prestationsmått, framtagen av konsultfirman Stern & Stewart. Modellen har dock börjat nämnas mer och mer i värderingssammanhang. Enkelt uttryckt …
… future is it very important that they understand their customers, are good at marketing and offer an added value to their services.
… the public library. From there I have been able to identify four discourses: market economy discourse, social entrepreneur discourse, democratic meeting place discourse and changes discourse. My conclusion is that the future public library holds changes and challenges where the …
kommunikation och drivkrafter
… may well be a result of productdiversification and greater investments towards marketing. Many cattle rearers considerseveral grounds for added values being linked to their products and consumers are becomingmore aware of these primary sector related added values. Grounds for …
? En studie utifrån Radi Medical Systems webbplats för kundutbildning
Abstract Title: Interactive marketing and Internet - A study of Radi Medical Systems? educational site (Interaktiv marknadsföring och Internet - En studie utifrån Radi Medical Systems webbplats för kundutbildning) Number of pages: 43 (including enclosures 47) Author: Daniel …
ett lyckosamt kommunikationsverktyg med etiska konsekvenser : en studie om Event Marketing och Giveaways
… are engaged in ethics and morals. Companies use events frequently as a marketing approach to meet the customer’s demand of added value. At the events, giveaways are often handed out, which are gifts from the company consisting of own, sponsored or purchased products. Giveaways …
En fallstudie inom den svenska dagligvaruhandeln
… in mind an even more extensive low-cost competition in the Swedish grocery market will make a threat for the traditional grocery stores' long-term survival. The question then becomes, which strategies will be successful and lead to higher customer loyalty. Problem: Are the …
En studie av en arenas tillförande av väde i platsmarknadsföring
… a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be …
… We have chosen to study how LHC (Linkoping Hockey Club) works with marketing in order to improve the overall customer experience. LHC was founded as a sports club whose aim was to achieve success in ice hockey. Ice hockey clubs are today big business which points toward that the …
Ett effektivt verktyg för folkbibliotek?
Sensory marketing An effective instrument for libraries? We are living in a world of constant communication and information and because of that, marketing in general seem to have no distinctive effect. Consumers become overwhelmed by all the advertising messages. Due to this, it …
market research for new product development for diabetics
… without any call for major changes in their behaviour are needed on the market. With this increasing interest in health promoting food product, one of the biggest challenges for the food industry is to find the conditions and right position on the market and find the …
