108 uppsatser · sida 1 av 8
En undersökning ur konsumentperspektiv
… Despite that e-business nowadays is established scepsis against it amongst consumers exists. We, as consumers, suppose that this skepticism is caused by bad communication from the e-business companies. This has lead to our suggestion that some con-sumers refrain from e-business …
… The purpose of this study is to obtain more knowledge about fashion consumers? attitudes towards sustainability in the textile business in general and consumer to the fashion company Monki in specific and also to explore how these customers prefer to acquire sustainability …
… market philosophy with a focus on the communication between companies and consumers. Modern technology and the Internet have developed and become more available, which contributes to that modern consumer spends majority of his time on Internet. Digital framework and …
… thesis is focused on the fashion industry's professional actors rather than consumers, which also serves to illustrate the subject of copying from a new perspective.
… being marketed as green products. This increased environmental awareness among consumers has created a need for companies to identify ”the green consumer”. From a business - and marketing perspective, an understanding of what the green consumer is looking for is a pre-condition …
En studie i betydelsen av varumärkets styrka
Consumer involvement in the product development process, co-creation, is being practiced by numerous companies. Previous research has investigated how consumer participation in co-creation affects consumer attitude. However, little is known about how co-creation affects the …
- En kvalitativ studie
… Conclusion: Our investigation shows similar results as previous studies about consumers attitudes towards Functional Food. Our respondents had mixed attitudes towards Functional Food. The consumers in general still have a sceptical attitude towards Functional Food. To gain an …
Summary Title Are older consumers of interest for the Swedish Apparel market? A study of older consumers? attitudes and interests in apparel Deadline 12 January, 2007 Course FEK 533 Authors Brusk Kutlay and Linda Nordén Tutors Björn Carlsson and Roland Knutsson Keywords Older …
Scenting the Attitude
The thesis examines the relationship between consumer attitudes and a scented shopping environment. A relationship and phenomena concerning scent marketing, which could be seen as one of the more provocative forms of marketing since the human sense of smell, is connected to the …
En studie kring skolbarns och deras föräldrars attityder gentemot ekorättvisa kläder
… the environmental problems and a willingness to do something about it, the consumers are not always acting that way. Children do imitate their parents and other adults at an early age, so if the role models do not begin to act, think and dress ethically correct, neither will the …
en kvalitativ studie för utveckling av ett produktkoncept hos ICA
… packages and needs to increase the knowledge about the market and the consumer. Thus, there is a need for a qualitative study highlighting different consumer needs and attitudes towards fresh fish. The purpose of the study is to assess the Swedish consumers´ behaviour in the …
en studie om svenska konsumenters attityder till opastöriserad mjölk
… [ OPM ] may only be sold in a smaller scale directly from the farmer to the consumer. The law was introduced in 1939, to prevent tuberculosis, which poses no threat today. There are other reasons, such as keepability and risk of pathogenic bacteria, why milk is pasteurized …
En studie om konsumenters attityd till och köpbeslut gällande ekologiskt och etiskt kaffe
… whether there is a correlation between attitude andbuying decisions of consumers regarding certified coffee. The study will examine whether marketsurveys measuring consumer’s attitudes, is a good method for predicting a purchasing decisionsregarding certified coffee. Method: To …
factors influencing the consumers' choice when buying probiotic products
The purpose of this thesis was to describe what factors influence consumers? choice when buying probiotic products. Functional Foods have been predicted a bright future on the food market but so far the concept have not been embraced by the consumers. The reasons for this are …
… which have forced companies to look at themselves from a new point of view. Consumers have a complete new set of ways to gather information and are more motivated than ever to make sustainable consumption choices. This change of attitudes among consumers has made companies focus …
