108 uppsatser · sida 3 av 8
… requires more from a company to stand out. A variety of factors influence a consumer's behavior and attitude toward a company and a store's selection of brands and range selection plays a significant role in order to communicate a message that attracts the intended audience.It …
… issue in favour of USA et al. The problem that was identified was in regard to consumer opinion in the EU. How could the EU meet its numerous international trade obligations while at the same time meeting the needs of the citizens of the Union? Added to that was the issue of …
… there are great insecurities surrounding the concept of CSR and the effects on consumers of CSR communication. There is currently no model for breaking the concept of CSR down into smaller elements, specific for the apparel industry. In the first part of this thesis, we create …
- En studie gjord på fyra norrländska företag
… is the wider variety of product a corporation has, the better for the consumer: more product - more choices. Companies often develop a line extension to broaden consumer range through product attributes including quality, function and design. These developed attributes within …
The Swedish consumer electronic industry has recently experienced an increasingly intensive price war. The price war has forced some operators in the business to declare bankruptcy, as the only way to compete has been by driving down prices. A challenge that retail chains in the …
… subsequently tested in a regression analysis to find out whether they affect consumer acceptance of mobile banking or not. The results show that the hypothesis of perceived usefulness, perceived trust and a perceived well-designed interface have a positive effect on consumer …
… issues and food safety has been ongoing in Sweden and it is suggested that consumers' are seeking local produce instead of global and exotic foods. Moreover, studies show that the consumers? positive attitude towards local produce does not reflect their actions. The purpose with …
… never met before. In light of the global retail markets recent integration, consumers are opened up to new products and are beginning to develop a vetted interest in the heritage of those products. Within literature this process has been coined "Country of Origin" COO, and its …
… Another up-to-date marketing strategy that has proved successful in gaining consumer attention is the use of incongruent elements in ads. Incongruence challenges consumer expectations and thereby demands attention. The purpose of this study was to examine consumer responses to …
De verkliga effekterna av kreativa mediaval på kort och lång sikt
… crowded by various brands and different commercial messages. At the same time, consumers learn how to screen marketing communication and their cognitive ad filters enable them to avoid message elaboration. Thus, new thinking and new communication executions are required in order …
Om hur konsumentgenererad reklam påverkar varumärken
Consumer generated advertising is a new phenomenon in the landscape of communication. Tools such as the Internet enable the consumer to create and spread messages for brands without the permission or control of the brand owner. We carried out a quantitative experiment to …
En studie kring effekterna av provocerande reklam och hur dessa kan hanteras
… History shows that this strategy can result in a brand crisis due to negative consumer sentiment. Despite this fact, advertisement generated crisis remain a relatively unexplored field in the academic world of marketing. The objective of this thesis is to further explore crisis …
consumer behavior in purchasing and donating secondhand clothes
… year. Around three kilos of these 15 are either exported or given to charity. Consumers in Sweden throw away around half of the textiles bought per year and person. More knowledge is needed in order to understand the consumer behavior and change it in a more sustainable …
The purpose of this study was to investigate and compare how and why consumers of different ethnic backgrounds value and prioritize product attributes among food in certain ways. We expected to find culturally bound attitude differences and our aim was to relate those to, and …
En kvantitativ studie om bloggens potential som marknadsföringsmedium
… the blog in some basic aspects works as a more traditional media; when the consumer forms positive attitudes toward a text in a blog, the attitude spills over to the attitude toward the brand, with higher buying and w-o-m intentions as a consequence. The results also showed that …
