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En kvantitativ studie om effekten av kommentarer i anslutning till artiklar på nyhetssajter. Vad händer när elektronisk w-o-m blandas med traditionell pr?
… with PR. The writers have examined how different types of comments affect consumers' perception of the article and also what communication effects these comments generate in terms of attitudes, purchase intent and word-of-mouth intent. The results interesting to the news site …
<em><em>Enkla metoder för ett ökat resande</em></em>
… habit. I have made a survey study of satisfaction and attitudes among the consumers of a public transportation company in Växjö; Länstrafken Kronoberg. The results from the empirical study have shown that public transportation is significant for society and the environment …
Om effekterna av nostalgi vid konsumtion
… to understand how the presence of nostalgic emotions during consumption effect consumers. The research model used is a quantitative study with testing of hypotheses generated from theory. The empirical data consists of 500 surveys. The conclusions are: * An increase in the …
- En övergripande studie om hur barn upplever och tolkar TV-reklam -
… Children, commercials, attitudes, experience, holistic view, socialization, consumer, development.
? En studie kring konsumenters syn på Max marknadsföring av sitt CSR-arbete
This study investigates how consumer attitudes toward a company are affected by the company’s Corporate Social Responsibility work and their marketing efforts thereof. The Swedish fast food chain ”Max” provides the empirical setting. The theoretical framework for the study is …
… and the choice of media for advertising, and how these phenomena influence consumer attitudes toward the ad itself as well as the brand. It also explores the effect of advertising future products and advertising in two different media on the third person effect. Lastly, it …
The ever-growing e-commerce brings many opportunities for society's consumers and businesses. Digitization has strongly contributed to these opportunities and has, among other things, facilitated the search for information and increased the range for the customer. While the …
… starting to use unretouched models in their advertising. How this affects the consumer's perception of CSR along with the attitudes and behaviors is still unknown. This paper contributes to the insufficient research within the area of retouching by investigating the effects of …
… look with relatively abundant amounts of nods is not appreciated by the consumers in Southern Italy. The best market is apparently the most Northern parts of Italy. For the segment of doors it is clear that there is a preference to more exclusive wood species such as oak, walnut …
En fallstudie på H&M:s Lagerfeldkollektion
… The objective of this paper is to examine the effects the collaboration had on consumer’s attitudes towards the two brands. Did the above mentioned collaboration result in a repositioning of any of the two parties? Theories regarding branding, positioning and attitudes, as well …
Vem/Vad/Vilka påverkar?
… an increasingly competitive food market, particularly in the category of daily consumer goods where the turnover rate is high and the purchases are based on self-service (Hine, 1997; Spethmann, 1994; Underwood, 1999). Media fragmentation undermines the traditional marketing …
En studie om hur word of mouth och buzzmarknadsföring påverkar konsumenters attityder.
… We have used relevant theories within word of mouth, buzz marketing and consumer behaviour. Our thesis will bring up the essential parts within these three different theories that we believe are relevant to our purpose. Method: In this thesis we have used both quantitative and …
En studie av Red Bull's varumärkeskommunikationoch image
… we could draw general conclusions on Red Bull?sdemographic and attitudes the consumers have against the brand and theirproducts. From our results we could see how wide and impressive Red Bull?sbrand communication is, and how people who don’t even buy their products stillknow …
… efforts. The purpose of this paper is to examine the effects of floor signs on consumer attitude and behaviour. The study was conducted in two grocery stores, where the movement pattern of 39 501 customers was recorded over a four week period. During the four weeks, sales data …
This study explores how consumers' attitudes and intentions-to-buy towards an atypical product can be influenced by the presentation of the product and consumers shopping goals. Moreover, another product, which was shown together with the atypical piece, was analyzed in order to …
