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En studie om hur varumärkens samexponering med ekomärkningen KRAV påverkar konsumenters köpbeteende i butik
The behaviour of consumers has changed rapidly during the last decade, and a healthy lifestyle and an environmental mindset has become part of everyday life. This is also something that has become prominent in the supermarkets, where the organic products are increasingly winning …
… it shall be appropriate given the situation. This paper aims to describe consumer attitudes in various gift-giving occasions. To give another perspective the paper also discusses and describes the term of self-gifting, when the giver and receiver is the same person - you. The …
Den modererande effekten av kunskap och engagemang på utvärderingen av produkter med triviala attribut.
… price of the product and the decision context. How the characteristics of the consumer influence the effect of trivial attributes has until now been unknown. This thesis investigates how the consumer’s level of knowledge and personal involvement influence the effects of trivial …
This thesis examines political consumerism as a political tool for change. Consumers' attitudes and behaviour towards political consumerism is of special interest. The method used is a questionnaire with 59 participating students. Their answers are analysed both quantitatively …
Konsumenternas utvärdering av linjeutvidgade produkter och dess relation till prissättningen
… is the wider variety of product a corporation has, the better for the consumer: more product - more choices. Companies often develop a line extension to broaden consumer range through product attributes including quality, function and design. These developed attributes within …
En studie om annonsers effekt på konsumenter
… industry, advertisers battle to find unique ways to capture the attention of consumers. But is it possible that some advertisers take their techniques to an extreme in the struggle to be remembered This thesis aims at investigating whether it is possible to offend a consumer …
… malls have been growing in numbers during the last few decades. As an effect, consumers are increasingly placing a greater amount of their purchases under one roof. The problem is that stores within these malls have to fight for the consumers' attention in competition with all …
… strategy the online marketing is able to avoid being seen as intrusive and the consumer could instead perceive the marketing as inspiring and helpful. When using a multichannel perspective offering e-commerce, marketing online becomes important to manage increased awareness and …
Speglar användares elektroniska fotspår förhållningssättet till integritet?
The essay concerns corporation’s usage and consumer’s attitude towards the phenomenon Big Data. The aim is to analyse whether corporation-management and future ambitions concerning consumer data coincide with attitudes and opinions of today's consumer, and how these opinions …
En experimentell studie i hur marknadsföring och kändisskap påverkar attityder och intentioner till skönlitterära författare som varumärken.
… these brands, depending on how famous the author is and how much knowledge the consumer possess about the product category. The theory, which the hypotheses are based upon, mainly consists of research about culture, brands, attitudes and intentions. The study is quantitative and …
Omgivande påverkansfaktorer på svenska snusares attityder
The purpose of this essay has been to examine whether attitudes and behavior among Swedish people who takes snuff are dissonant or not and how their attitudes are affected by the media debate about the health risks snuff can cause. Furthermore, we were interested in finding out …
En studie av unga nyhetskonsumenters attityder till native advertising
… is spent on this form of advertising this essay aims to examine its news consumer’s attitudes towards the phenomenon. The research was carried out through a qualitative study where news consumers discussed their attitudes in two separate focus groups. This was analyzed with the …
… concerning in-store purchase decision making and store environment as well as consumer attitudes. Methodology: This thesis employs a quantitative strategy with a deductive approach and data has been collected with questionnaires. Theoretical perspective: Environmental psychology …
En studie av varumärkessaliens påverkan på attityder och attributvärdering
The authors study the effects of brand salience on how consumers form brand attitudes and how consumers value the importance of various brand attributes. The study was conducted through two separate tests, the one focusing on the link between brand salience and brand attitudes …
Skapas lojalitet eller tröghet?
… this study takes a new approach to examine how these programs influence consumers? attitudes toward brands. This paper is influenced by the recent findings that question the capability to create a clear picture of the effects of loyalty programs by conducting quantitative …
