122 uppsatser · sida 1 av 9
… launch with strategic and tactical launch decisions and which marketing channels are appropriate for a product launch within the outdoor industry.The report discusses how today's companies within the outdoor industry in Sweden fulfills its marketing activities at a product …
Möjliga kombinatoriska effekter inom bilindustrin
… is gradually taking place in the media industry. Traditional communication channels are being replaced by new, electronic, ones (Johnson, 2003). Segmented marketing is gaining popularity, as the mass-marketing model is becoming more or less obsolete (Kotler et al. 2001). At the …
… reach their target market and with the intention to identify marketing channels that the entrepreneur uses. To achieve this, two questions will be answered: How can entrepreneurs attract customers through destination marketing? Which marketing channels do business owners use to …
… launch with strategic and tactical launch decisions and which marketing channels are appropriate for a product launch within the outdoor industry.The report discusses how today's companies within the outdoor industry in Sweden fulfills its marketing activities at a product …
… launch with strategic and tactical launch decisions and which marketing channels are appropriate for a product launch within the outdoor industry.The report discusses how today's companies within the outdoor industry in Sweden fulfills its marketing activities at a product …
… launch with strategic and tactical launch decisions and which marketing channels are appropriate for a product launch within the outdoor industry.The report discusses how today's companies within the outdoor industry in Sweden fulfills its marketing activities at a product …
En studie som presenterar alternativa marknadsföringsåtgärder
Background: The use of digital marketing channels during the last years has increased significantly, especially the use of marketing on the Internet. Hence the communication chart of marketing has been redrawn. The technological development has had a major impact on the …
en fallstudie om svenska universitets och högskolors marknadskommunikation
… domestic students. The study focuses on how universities design and select channels for the marketing communication. A case study was conducted where four respondents from two Swedish universities were interviewed in order to generate empirical data. The results show that key …
Skillnader mellan konsumenter som handlar i fysiska butiker, onlinebutiker samt inom brick and click
In Sweden today, the consumers have the opportunity to use the different sales channels; physical store, online store and brick and click, a combination of both. For the past decade, the use of ecommerce has spread tremendously and the fashion industry is one of the top three …
… a two-way communication in order to create loyalty. Other effective marketing channels are companies? newsletters and banner ads. To strengthen the image of the online store of Gina Tricot we have observed a need to inform the consumer of the wide and more unique assortment they …
En fallstudie av tre svenska politiska partiers marknadsföringsstrategi gentemot yngre väljare
… marketing; this has meant that the choices of the right communication channels in political marketing have become more important today than ever. Political competition in Sweden has become more even in recent years, this has called for political communication and marketing to be …
… and if so how this work is carried out. The ambition is to study what channels and methods the Libraries use, to inform their users that they have access to e-journals. The aim is also to survey if the libraries evaluate the use of the e-journals, and if so how. The objectives …
En kvalitativ intervju-studie om gymnasieelevers uppfattningar om betyg och bedömning i idrott och hälsa
… Marketing, Buzz, Word-of-mouth, innovator, opinion leader, communication channels, media noise, segmentation, IT, individual, diffusion of innovations, source credibility.
Med individen som insats
… Marketing, Buzz, Word-of-mouth, innovator, opinion leader, communication channels, media noise, segmentation, IT, individual, diffusion of innovations, source credibility.
En studie om de marknadsföringskanaler Generation Y exponeras för, använder samt påverkas av
The purpose of this thesis is to describe the marketing channels Gen Y is exposed to, uses and is influenced by. The thesis also seeks to comment on whether there are other factors, in addition to the marketing channels described, which influence Gen Y in their consumption …
