122 uppsatser · sida 3 av 9
En studie om skillnaden mellan teori och praktik
… Business Administration Keywords: communication, internal communication, channels, communication models, communication theory, information, organization Purpose The idea of this study was to describe how ABB Sweden’s internal communication and information appeared in Västerås …
… The logistics are adapted due to the geographicalconditions; the distribution channels though are mostly standardized. Work on thepromotion mix begins when the remaining elements of the marketing mix are satisfactory;therefore some activities are missing in the early stages of …
… would send out their advertising message through traditional marketing channels hoping that their message would be received and understood by their group of interest through the noise. Today’s social media model offers an interactive communication that facilitates the receiving …
Today most studies regarding marketing are made on traditional marketing channels, answering questions like which jingle is best or which TV-channel a company should focus their marketing budget on. There is also the science regarding the best way of marketing on Social …
En utvärdering av klusterkampanjen "Den digitalt nyfikne" på ett folkbibliotek
… the audience for [The digitally curious] and did they reach it?What marketing channels did the library use and why them?To what extent did the librarians perceive that the objectives of the campaign were achieved?How did the public value the digital activities in the public …
<em> En kvalitativ studie om villkoren för marknadskommunikation i sociala medier </em>
… that this fear is firmly attached to their lack of knowledge of these new channels of communicat- ion and their primary areas of use which indicates that skilled employees plays a vi- tal role with their use of social media in their communication process. The results of this …
En studie om Generation Y:s mottaglighet i sociala mediekanaler
… is Generation Y to aim their content marketing through the right distribution channels, to save time and money. To meet this objective and to answer the main question of this study, empirical data was collected through a web based, quantitative survey which was completed by a …
En studie om hur reseföretag anpassar och fortsätter marknadsföra sig i dagens digitala samhälle
… Conclusion: Companies today use the Internet as one of their primary marketing channels, these are mainly websites and social media. The companies agree that aligning themselves after a digital society and new innovations is key to compete in the market. Depending on the …
En fallstudie som undersöker ett företags möjligheter att använda sig av sociala medier i marknadsföringssyfte
… reflect certain effects that the company is exposed to when using these media channels. These questions has been subject throughout the thesis: Description of Mouli’s communication, what is said and how is it presented?How well is Mouli’s brand with its core values presented in …
the case of social media in the Swedish food industry
… regarding social media and an observation is made on their social media channels. All of the participating companies have some social media channel, but they use social media differently. Something that is common for them all is that there is room for improvement. Social media …
… student more interested in participating. They should use more distribution-channels and get some new thinking into their marketing.
… airways and packed ad space, one can choose to direct the message through channels that relate to current trends in society, while using innovative artistic concepts. The fundamental purpose behind this report is to provide a roadmap for creating a successful and unique …
Purpose/Aim: The purpose of this study was to investigate future marketing channels from the perspective of professional marketers. Material/Method: The study is based upon interviews with six professional marketers. Main results: Traditional marketing is not being put aside but …
en fallstudie av tre livsmedelsproducenter
… large-scale food chain, it is difficult for small-scale producers to find channels into different markets and distribute their products accordingly. Potential consumers exist. However, the producers struggle to find them due to lack of marketing resources and absence of an …
En historiografisk undersökning
… places which the library take advantage of. They also use the institutional channels in the public sector such as the public schools to get their message out. According to marketing theory the context is essential to be able to adapt the products you promote and how you do it …
