122 uppsatser · sida 4 av 9
ett arbete om rollförändring och öppenhet på webben
… Technology has turned several industries - their price-setting, communication channels and supplying possiblities - upside-down. This turnpoint brings out a new way of observing and working with marketing. Therefore, we find it interesting to gain a better understanding of how …
En studie om marknadsföring inom svensk politik
… service management, brands, segmentation, positioning/image and marketing channels, affect the politics in Sweden? This study is based on qualitative method in which I had five interviews with politicians. The conclusions can be found in the chapter five.
Analys av en novell
… the audience for [The digitally curious] and did they reach it?What marketing channels did the library use and why them?To what extent did the librarians perceive that the objectives of the campaign were achieved?How did the public value the digital activities in the public …
Om biblioteks marknadsföring i sociala medier
… those who are prepared to invest the time needed, social media can be useful channels for interaction between the staff and the users of libararies.
En studie om Ja?rbo Garns kommunikation med sina kunder och a?terförsa?ljare
… or online. Then, we see that the customer finds most inspiration from digital channels like forums, blogs and social media. Last, we learn that the customers value quality and that they’re not loyal to any specific brand. In the end, the discussion leads us to believe that the …
- Från ett företagsperspektiv
… theory describes the media develop and the effective parts of different media channels. How the media noice looks today and how the customers choose with emotion and needs. Methodology: We used a deductive approach as a starting point and after that study five different …
<em>En studie i hur och var svenska ungdomar upptäcker och konsumerar musik ur ett mottagarperspektiv.</em>
… are; friends, social media and streaming services. The traditional media channels such as TV and radio are losing power compared to earlier generations but are still vital for music marketing when working in symbiosis with positive audience response. Most of the young people in …
… the buying decisions. We have also studied how B2B-companies can choose media channels, set goals, and measure the results. We have carried out interviews, through phone and visits, with four chosen companies that fit our criterias: Swedish B2B-company that is successful in …
… student more interested in participating. They should use more distribution-channels and get some new thinking into their marketing.
… how the company may developtheir marketing strategies and marketing channels to create a customer experience for theirchosen target market. The empirical and theoretical part of the study has been designed inpurpose to answer the given problems. The thesis will be in …
En uppsats om marknadsföringens förändring i banksektorn ur ett tidsperspektiv
… changing and that is why we are curious in how banks use different marketing channels today and how and if it will change in the future. The essay is based on a qualitative method. We have performed nine interviews with different individuals that were selected because of their …
En studie av musikfestivalers digitala marknadsföring och dess framtidsutsikter
… Sweden today and since most of them only are arranged once a year it gives the marketing of them a special character. Therefore I find it interesting to look at how the development of the Internet will change the marketing of music festivals. This study is based on a qualitative …
en utvärdering av marknadsföringskampanjen ”Låna dig rik” i Kalmar
… was the campaign noticed by the residents of Kalmar? Through which marketing channels has it been noticed? Is the residents? opinion of the library in line with the marketing message? Is the campaign moving in the desired direction?The study was done through a questionnaire that …
Relationsmarknadsföring
… and value creation. Because of the tougher competition that developed from new channels of communication, corporations had to generate new sources of value for their customers in order to establish lasting relationships with them. Therefore we found it interesting to investigate …
… to invest time in learning new techniques and to use innovative and untried channels. Our conclusion is based on what we have collected, a variety of ideas that we hope will bring inspiration to small businesses in their efforts in marketing and brand building.
