122 uppsatser · sida 2 av 9
En fallstudie av Facebook-kampanjen Sambotestet
… the introduction of social media have increased the number of communication channels tremendously during the last decade. These new channels have also made an impact on the information control, which has shifted focus from organisations to consumers. In order to communicate one …
som kompletterande kommunikationskanal till Event Marketing
… a more cost effective communication channel than traditional communication channels such as mail outs. We also found that the capabilities of the Internet are not fully used since companies have not yet got the knowledge of its technical value and possibilities.
En kvalitativ studie av marknadskommunikation på Facebook
… companies today have the ability to self-publish information in the open media channels. The use of social media should not replace traditional marketing communication though, but works best as a complement. It is a new environment that requires the company to adapt its working …
… today is that only the younger generations use the different digital media channels. The essay deals with this subject and our definition of the problem is: when using social media as a communication channel, will the organization obtain an automatic segmentation? The purpose of …
… For controversial brands that are regulated in conventional marketing channels Social Media is an extra ordinary marketing opportunity, since social media is a legal grey area. More and more controversial brands are taking advantage of this opportunity, but the effects of these …
… a primary strategy for maintaining a loyal relationship with the customer. The channels that travel companies utilize is a combination of word-of- mouth, digital media and printed media. All companies could state that the consumer in the current situation is more aware than …
Hur företag bör agera och uppträda när de marknadsför sig i sociala medier
… fully understand how social media works and how to act in the new digital channels. To be an updated marketer today, you need to fully understand social media and how it can be implemented in the company marketing strategy. This study gives you a snapshot over todays situation …
En studie om hur mäklare använder sociala medier
… study investigates estate agents efforts to market their services in these channels and how they do it. The study has interviewed four different realtors, marketing executives and a communication office. The motivation for the study is that realtors tend to market their services …
en studie hos Skara Näringslivsoffensiv
… a case study and a survey; to examine the most appropriate communication channels between a sender and a receiver. It also aims to make this relationship more effective. The following questions are to be answered: 1. Which communication channels ought to be used to optimize the …
Bloggreklam, en effektiv marknadsföringskanal?
… enticing. The majority, 82 % are avoiding TV commercials by either switching channels or leaving the TV set. 30 % are affected in their purchase behaviour by recommendations received via blogs while a mere 8 % admit that they are influenced by TV commercials. Based on these …
En fallstudie av Broby bibliotek
… places which the library take advantage of. They also use the institutional channels in the public sector such as the public schools to get their message out. According to marketing theory the context is essential to be able to adapt the products you promote and how you do it …
… distinguishes the firms marketing strategies were the selection of information channels of marketing communication, organization structure and the brands included in the assortment. The companies manage to communicate a strong range and good service when the customer associate …
- från ett leverantörsperspektiv
… lokal marknadsföring samt säljutbildning som lyfts fram. Sökord: Marketing Channels, Distribution Channels, Sales Channels, Independent Dealers, Independent Retailers, Marketing Mix, Relationship Marketing.
En enkätundersökning om vilka marknadskommunikationer konsumenter föredrar
… of CSR work in the industry and that the most suitable communication channels according to respondents differ depending on gender. The female respondents think that the most appropriate channels are product promotions and direct marketing. In contrast, the male respondents think …
en studie baserad på Turismbranschens brukande av Social Media
… usage and integration on Internet has resulted in so called social media channels. User generated material is published on these media channels which leads to discussions about companies, products and services. The purpose of this thesis is to evaluate how the tourism industry …
