155 uppsatser · sida 1 av 11
En varumärkesundersökning av Metro i Karlstad
Purpose: The purpose of this study is to do a brand survey of Metro in Karlstad. The study will originate from the terms ”brand identity” and ”brand associations”, where the brand identity is the organization’s desired view of the brand, and the brand associations define the …
Intern varumärkesuppbyggnad på Nordiska Kompaniet
Purpose: The purpose of this study is to examine how a company with a single brand is perceived as uniform, as well as how they use internal brand building to reconcile various competing actors within one brand. Furthermore the aim is to examine how staff, through internal brand …
En medveten variabel i företagets varumärkesstrategi? En jämförande studie av två svenska företag.
… and economical borders, the importance of the company’s intangible asset, its brand, is gaining importance as a differentiating factor. Building a strong brand and the emphasis on strategic brand management is something that before was given less attention in firms but today we …
<em>En kvalitativ studie om fyra ledare och deras uppfattning om sina personliga varumärken samt betydelsen varumärkena har för mervärdet i deras företags varumärken.</em>
The personal brand derives from the marketing brand, and argues that a person can take control over other people’s perceptions about him or her. The personal brand can benefit the person but it can also give advantages to his or her company. The interest in, and the purpose of …
En studie av en bandyförenings varumärke och dess betydelse för det lokala samhället
Aim The aim of this study is to give a picture of how the brand of Bollnäs GIF apprehends according to the sports club, the municipality of Bollnäs, the Swedish Bandy Association and the local business owners. Following questions has been used: How does the brand of Bollnäs GIF …
… in our minds. Companies spend a tremendous amount of money on building strong brands. It is not just about making us aware of their logo, today it’s more about giving the brand a ”soul” and to load it with different values. Due to today’s globalization there is also interesting …
… for marketing directors? view about how event marketing effect the company’s brand equity in four separate businesses. Our question formulation the study aims to answer is: How does event marketing effect the brand equity in international companies? We have chosen to perform a …
… teorier i vetenskapliga artiklar som behandlar ämnen så som ”online branding” och ”online Visual Merchandising”. Tillsammans har teorierna gett oss en bra och översiktlig bild av vår problemställnings bakomliggande omständigheter.Vi har genomfört en fallstudie där det empiriska …
… employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company’s marketing communication to choose their brand even if the pharmacy …
Finns det det ett samband mellan ledarens agerande i företaget och varumärkets styrka?
The competition between brands on a market has led to a differentiation of the product range and the brands shape is more and more important to take consideration to. As a company and as a leader, you must understand the importance of working with a brand building-process int he …
En fallstudie av Ferrosans varumärkeskommunikationsstrategi
… employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company’s marketing communication to choose their brand even if the pharmacy …
En studie i hur chefredaktörer för modemagasin arbetar med sina personliga varumäkesidentiteter
The theory chapter is based on a model about brand identity, ”Brand Identity Prism” (Kapferer, 2008, s.183). This model contains six elements which we have supplemented with theories about personal branding. This because the focus and theory on a person's brand identity is …
… the factors of success, setbacks, and underlying causes that can occur in a brand extension. Methodology: Our study is mainly based on a qualitative method. The empirical part is based on qualitative interviews with the companies King Salming AB, Salming Indoor Sports, Peak …
… in order to be able to use fundamental values in a successful employer branding strategy.
? ”Att” lyckas ?med ?varumärkesutvidgning ?nedåt ?av ?lyxvarumärken
… companies? within? the? fashion? industry? today? choose? to? extend? their? brands downwards? in? order? to? reach? new? customer? segments? and? hence? increase? their? profitability.? A? brand? extension? strategy? that? leverages? the? core? values? of? the? luxury? brand? …
