155 uppsatser · sida 3 av 11
… processen urmärkesinnehavarens perspektiv samt forskning kring online branding.Studiens resultat bekräftar att modevarumärken inte arbetar efter tydliga mål eller strategierkring sitt varumärkesbyggande, vilket beror på begränsade resurser vad gäller tid, personaloch ekonomi …
En studie av mobiloperatörer.
… for its importance. - The second purpose is to understand the function of the brand regarding to value creation and loyalty in the sector of mobile phone operators. - The third purpose is to explore the potential approaches for mobile phone operators to increase value. In this …
Tillvägagångssätt och problematik
Graphic profiles are a part of companies? brand expressions. The graphical values reflect the brand values the business wants to convey. They consist of different graphic elements such as logo, company sign, colour schemes, templates, rules, fonts, pictograms, formats and …
The purpose of this thesis was to illuminate how companies work with their brand identity and particularly how it is applied in their positioning. The empirical data has been collected through interviews with two companies in Sweden working with brand identity as a stated …
A Managerial Perspective on Strong B2B Brands
Kevin Roberts has extended the comprehension of strong consumer brands to a higher level where loyalty beyond reason is established. He calls this new status Lovemarks. As the concept of Lovemark has only been applied in B2C markets, this thesis is directed to find out the …
… and Albin OlssonAdvisor & examinator: Petter Boye, Thomas KarlssonTitle: Brand Valuation of companiesKeywords: Brand Valuation and Kalmar CountyIntroduction & Problem: The term trademark is originated from the Old Scandinavianbrandr and means stigmatize. A new standard for brand …
med en trend som hävstång
The aim of our thesis is to study and analyze the components and features a brand should have to provide a solid foundation for brand building. Furthermore, we show how brands can make use of trends in a brand establishment. This paper is written from a qualitative approach …
En kvalitativ intervjustudie om fritidspedagogers arbete med värdegrundsarbetet
… a clearer picture of how after-school-care teachers? work with fundamental values in after-school care, both practically and theoretically based on the curriculum Lgr 11. I wanted to acquire a broader understanding of the school's core values and what kinds of tools teachers …
an assessment of the application ”våga fråga - få en bonde på köpet” from a farmer perspective
… Swedish farmers are aware of the strengths and weaknesses of the jointly owned brand Bonde På Köpet, the aim of which is to signal the existence of Swedish raw products in food items. These strengths and weaknesses are related to the complexities stemming from the fact that …
En studie om festivalers identitet, positionering och om kunders relation till festivalers märkesidentitet.
The purpose of this study is to examine what characterizes brand identity and positioning regarding festivals on the current Swedish festival market. In relation to our purpose we are also going to analyze how festival attendees relate to a festivals brand identity. Our research …
strävan efter ett gemensamt ledmotiv
Background: Literature regarding brand identity within the service industry is relatively under developed. As a result one theory is used for both the service and product brands, even though there is a significant difference between a product and a service. As a result of this …
En fallstudie av WeAretheSuperlativeConspiracys användning av Weactivists i varumärkesbyggande syfte
This study has a focus on brand building and brand identity. The overall idea of the study is to examine the Swedish clothing company WeAretheSuperlativeConspiracys brand building tactics and activities. WeAretheSuperlativeConspiracys, or WeSC, is a company that produces and …
En studie i hur företag använder sig av kända personer i sin marknadsföring
… is considered successful because it brings attention and strengthening to the brand. Because of this, the strategy also branch out to other industries, but the question is if it’s as successful there? There’s also a serious down-side with the strategy and that is that there’s a …
en studie om mervärdet av Mäster Gröns co-branding med Svenskt Sigill
… study has been to find out what added value Mäster Grön gets from their co-branding with the Swedish Seal of quality. The main topic of discussion was; how much value added does this co-branding give to Mäster Gröns pot plants? Are there differences from a customer point of view …
En fallstudie som undersöker ett företags möjligheter att använda sig av sociala medier i marknadsföringssyfte
… communication, what is said and how is it presented?How well is Mouli’s brand with its core values presented in their communication?What kind of expectations is there and what significance does the communication in the social media have for the company? The thesis is based on …
