155 uppsatser · sida 5 av 11
En studie om varumärket Kosta Bodas profil och image
… to increase the understanding of how the management´s core values reflect the brand´s profile and image. To be able to fulfill that purpose, we used three problem statements that questioned how consumers, retailers and the employees of the company Kosta Boda perceived the brand …
AbstractBackground: Countries can be seen as brands (nation brands) with brand values that transmitto the country’s products. Country-of-origin (COO), the brands nationality, links the productto an associative network of cultural shared national stereotypes. Through associating …
En fallstudie av varumärket Coca-Cola
… question, the soft drink industry has been examined and a case study of the brand Coca-Cola has been performed. The aim is to investigate how packaging design is used as a tool for strengthening a brand and to explore which additional values this contributes. In addition, the …
… The investigation will explore the concept of storytelling related to branding. It will make proposals on an appropriate approach for Ecological and Handicraft Development Center. The market for organic products is also highlighted in the study. To highlight the difficulties …
En juridisk analys avseende säkerhetsagentstrukturen och frågor om obligationsinnehavares rättsställning vid säkerhetsagentens konkurs.
… companies to use in their differentiation process is proposed to be employee branding. Employee branding is developed and put forth by the management with the main task to formulate the brands vision and values, and communicate them to the employees. To promote the employee …
<em>Företagsimage i spelfilm och reklamfilm</em>
… and TV-commercials are more similar than revealed at first glance. Cars of the brand Ford appeared in seven out of the 50 motion pictures that made up the sample material in this study. In several instances the values that were communicated regarding the brand matched …
En studie om varumärkeskulten Apple och dess passionerade och lojala konsumenter
… is known for their loyal and passionate followers. This study focuses on the brand communities and brand loyalty that is frequently seen among Apple customers. It focuses on the factors that create an apparent deep-set loyalty and passion towards their computers among Mac-users …
… is that customers expect new clothes in the stores every week. Having a strong brand identity has therefore become more important. The logo is an important component in the brand image, and it can be based on letters or a symbol. To distinguish one t-shirt from another there is …
… to examine the packaging design´s communications related to the colloquially brand's symbolic capital and how they became meaningful through experience and perceptions that led to the identification processes in the consumer society. There were eight interviews of snuff users …
Åtta bibliotekariers upplevelser av deltagandet i projektet Futurum.kom
… have all attended local and regional seminars where questions about core values, target groups and the role of the public library were discussed, among others. The seminars resulted in a number of core values and target groups. During the project, a number of advertising …
En fallstudie av företagsidentiteten på Academic Work
… How should a company act to sustain a strong identity and thereby a strong brand image when operating in a changeable world? Purpose: The purpose of this thesis is to analyze whether the corporate identity of Academic Work is strong or fragmented. Further more this thesis aims …
Varumärket som ett strategiskt verktyg
Since Brand Management and Marketing in theory mainly been focusing on the consumer market, our main purpose of this essay is to analyze how a brand also can be appealing to the labour market, to attract and engage employees. Keywords attached to our essay are, brands …
… you can understand how you can build up your communication systems.The Swedish brand Salming Underwear is currently undergoing a restructuring of the company and wishes to revive their business. The target group they selected from the beginning is no longer consistent with their …
En studie om samarbetet mellan externa designers och deras uppdragsgivare ur designerns perspektiv
… perspective.Especially when the cooperation intends to strengthen the client’s brand through product design. We tried to gain insight in the design agencies? working-process and their attitude towards cooperation and their clients through case studies. Three design agencies in …
En kompletterande syn på advertising- och brand equity.
… of the medium that they are exposed in. A division is made between the brand of the sender and the advertising execution, which enables clear implications to be made for managers within both media- and advertising businesses. The results show that both brands and advertisement …
