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… 1st June 2006. Course: BUS 809. Master Thesis in International Marketing & Brand Management, 15 ECTS-credits. Authors: Jørgen Fensgård and Christian Larsen. Advisor: Frans Melin, Assistant Professor, Department of Business Administration, School of Economics and Management, Lund …
Gammalt möter nytt i Idea Stores i London.
… The elements from the private sector that we have identified are the use of branding, an extensive market research, principles of marketing and market orientation, partnerships in the local community and private and public funding. The core values that we have identified in the …
En utvärdering av 500 °C isotermmetoden
… and the Eurocodes, it is possible to dimension concrete columns using tabled values. However, the required cross section measurements have increased considerably. Moreover, it is possible to dimension concrete columns using calculations, however, this is unusual. The development …
The purpose of this thesis was to examine the relationship between brands and music in TV-commercials. We investigated why companies use music in TV-commercials to affect their brands and how music affects the brand’s image. We also investigated how companies choose music genres …
En fallstudie på en fackförening
… most important support activities that as a trade unions to highlight its core values through trademark. As a trade union, one can to a large extent work with and to apply the market the economic mocks-up for trademark build up. The most important aspect is that we can state …
En kvalitativ och kvantitativ studie av organisationsidentiteten inom Nordmalings kommun
… a strong message towards external groups, Nordmaling have decided to develop a branding platform that can represent the organization in both external and internal communications. In order to develop a brand the organization must understand its identity.The purpose of the study …
En studie av företag noterade på OM Stockholms Fondbörs A-lista
… information about the assets that are of importance for the company. A solid brand can be of great value for a company, which should be accounted for. Purpose: The purpose of this master is to examine the function of the brand in the different companies in the study and map the …
En explorativ studie om processen att föra?ndra ett företags grafiska profil
The strategy when you change the visual part of the brand identity is often referred to as Corporate rebranding and is seen as a good way to show that a company has undergone a change. Despite high risks and high costs, this strategy has become more common and there are …
En fallstudie av ett apoteks interna marknadsföring
… of a company determine how the customer perceives the company and / or its brand. This has result in that many companies have realized the importance of internal using the same marketing skills that are used externally. In 2009, pharmacy market went from being a monopoly market …
En kvalitativ studie om hur företagsledare använder sig av personligt varumärke i sitt ledarskap
… Our thesis has a qualitative approach that aims to study the usage of personal branding in the upper-management of Swedish organizations. Theories collected from literature and articles include marketing branding, personal branding and leadership. Our main target is to identify …
The retailing industry has an extremely high density of brands. In order to differentiate its offer, both retailers and suppliers, are constantly forced to come up with new ways to launch their products. A collaborative strategy between two brands is called co-branding, which …
En komparativ studie i vinstdrivande företag och ideella organisationers varuma?rkesarbete pa? sociala medier
… change - A comparative study of profit companies and nonprofit organizations' brand management through social media Author: Agnes Nobel & Matilda Vallgren Tutor: Daniel Lövgren Purpose: The purpose of this thesis was to study profit companies and nonprofit organizations? …
En kvalitativ undersökning av musiken som betydelsebärande teckensystem
… epistemological approach was used. For the analysis Cooper's theory of brand identity (Practical and Symbolic Attitudes to Buying Brands) was used together with an interaction model for music in audio-visual advertising called "Modes of music-image interaction?. The results …
En kvalitativ fallstudie av hur företag kan påverka anställdas engagemang
… companies to use in their differentiation process is proposed to be employee branding. Employee branding is developed and put forth by the management with the main task to formulate the brands vision and values, and communicate them to the employees. To promote the employee …
… that surrounds us almost all the time wherever we are. Studies show that brands are becoming increasingly more and more important and that it is important to have a strong trademark. This may be a reason for acquisitions. A business is carried out for various reasons, but …
