I dagens samhälle syns reklambudskap överallt men allt färre tar emot dessa budskap. För att försöka komma under den så kallade reklamgarden har fokus inom marknadsföring på senare tid skiftats mot innehållet i budskapen. Denna typ av marknadsföring kallas Content marketing och det finns idag begränsad forskning inom området. Syftet med studien är att undersöka hur och varför reklambranschen påverkas och eventuellt förändras i och med Content marketing som marknadsföringsmetod. Detta undersöks genom intervjuer med fyra personer som jobbar på Contentbyråer.

Shaping visual stories - Content in exhibitions is an essay on how Content has been shaped in the two exhibitions "Memento mori" and "Hästen - tyglad, piskad, älskad". The study focuses on how exhibitions can be defined through their Content as well as how the exhibitors'different intentions towards the exhibition affect the working process as well as the result. This is put in relation to theoretical models and discussions on ideals in the field of exhibition and what impels these to find an answer to the question: What makes an exhibition?.

The increasing oil prices during the last years have made it profitable to use cereal grains as a fuel. When compared with wood, cereals contain higher amounts of Cl, S and ash. The Cl and S Content makes the gases from cereal combustion more corrosive than gases from wood combustion. The goal of this master thesis was to find out the variation of Cl, S and ash Content for oat grain grown under different conditions. Oats was chosen because in Sweden it's considered as the cereal with the best fuel qualities.

Today there is a large consensus about the importance of Swedish schools providingconditions enabling students to develop the ability to manage and learn through information technologies (IT). The goal of this study was to describe and examine how national education goals for the use of IT transformed into municipal IT-strategies for the school. A Content analysis was conducted of thirty-eight municipal IT-strategies collected from Swedish municipal websites on the Internet. The Content in the municipal IT-strategies was compared with the Content in both the Swedish education act and the national curriculum. The results showed that the Content in the Swedish education act and the national curriculum in fact was translated into municipal IT strategies, but that the range of strategies concerning technology, pedagogy and Content in relation to IT was broad.

For the sender of television advertising, it is important to utilize Content that gives effect, especially to get the receiver?s attention and then maintain it (Hägg, 1998). What is the Content of a commercial that creates effect? Previous research focused on the impact that commercials have on the receivers. A discussion of which Content that produced effect in commercials does not occur.

In order to become even more competitive, a partnering with other niche players is essential in achieving a competitive advantage and it enables opportunities for reintermediation. From an intermediate perspective, there are great possibilities for those who become Content coordinators to enter the market. By becoming a bundler of services and products, the Content coordinators will become the actors that will capture the most profit in the value web. The value creating drivers that have been identified in the business landscape of intermediates concern owning the Content or owning the customer relationship. We find the possibilities of an intermediate actor, such as a Content coordinator to achieve competitive advantage through strategic fit is subject to the context and the ability of creating more innovative and co-creative distribution systems.

In most countries, the dairy industry focuses on the volume of milk produced instead of its composition. This results in a high Content of water and a lower proportion of fat and protein. A high proportion of water is not desirable when processing the milk into various dairy products like cheese, cream and milk powder. High water Content also increases the costs for transport and storage, and also an unnecessary, albeit marginal, strains on the world?s water reservoir.

Mobile TV ? is the introduction on the Swedish market about Content and customer relationship? This study explores and defines key factors of decisive importance for the introduction of mobile TV in Sweden, using the TAIDA model. In order to summarize and analyze the factors, four interviews with key actors have been carried out. The answers have been compared to generate the two different criteria that are used for presenting four different scenarios. The purpose of the study is to constitute data in the decision making process.

The aim with this study is to identify and discuss discourses in public service policy documents to clarify that public service policy is political and not self-evident. The study's theoretical as well as methodological starting point is the discourse theory of Laclau and Mouffe, which ontological position is that all meaning is constructed by discourses. In the studied material, two discourses have been identified in policy concerning the Content in public service media. The responsibility-discourse construct meanings of what Content the policy wants to see in public service media and in the quality-discourse meanings of how the Content should be is constructed. Public service policy is consistent over the period that has been studied and the study shows that there is consensus in the parliament about the regulation of the Content in public service media.

The aim of this study was to investigate how seasonal variations affect the quality of logging residues. The study was hosted by VIDA Energy. Logging residues can be processed and transported within different systems. Today the dominant systems are chipping at landing and bulk transportation of logging residues. In these systems the handling of the logging residues are carried out in the same manner up to the landings. Moisture Content at the time of chipping is the primary quality parameter. Fine fractions of logging residues are strongly dependent on moisture Content in storage.

The purpose of this report is to document the experiments carried out, methods used and results gained during research into how the silicon Content of an aluminium alloy affects the coefficient of thermal expansion (CTE).The goal of this paper is to better understand and to find a relation between silicon Content and the coefficient of thermal expansion.Experiments were carried out using carefully prepared samples of Al Si alloys (0, 7, 10 and 20% Si Content). Using these alloys, the CTE could be measured using a dilatometer.Comparative analysis carried out could map the effects of silicon Content on the coefficient of thermal expansion and an equation was created. Using simple graphs and the rule of mixture method, the authors were able to build a simple tool for calculating the CTE of specific aluminum silicon alloys..

The objective of this study was to determine the mineral Content in ten New Zealand monofloral honeys, in order to distinguish whether New Zealand monofloral honeys are a good source of minerals compared to honeys from other parts of the world. The ten monofloral honeys were collected from a local honey factory (Airborne Honey Ltd, Leeston), Clover, Honeydew, Kamahi, Manuka, Nodding Thistle, Rata, Rewarewa, Tawari, Thyme and Vipers Bugloss honeys were been investigated. The water Content, water activity, pH, conductivity, colour and mineral Content were evaluated. The water activity was averaged for all the ten New Zealand monofloral honeys and set to 0.59 aw, which indicates a high stability and long shelf life as a food stuff. A strong correlation between total mineral Content, pH, conductivity and colour was obtained.

Wallyfy is planned to be a social webmagazine with a focus on good Content, with a quality check and moderation of the published Content. The author of the study provides Wallyfy with thoughts and ideas about the website Content and functionality. The main problem of the study was to explore what makes good Content in social media for the potential users of Wallyfy, also using this insight to provide Wallyfy with directions for making decisions regarding both functionality and Content. The theory of the study is being used as a starting point for understanding the phenomenom social media and to easier grasp the problem. The method of the study is based on user- centered thinking in design, where the author seeks to understand the participant?s emotions, values and dreams.

This study was carried out at the request of the bio energy company Naturbränsle. The company handles annually 750 000 m3 of chips from logging residues from a large area, from Östergötland in the south to Härjedalen in the north. In that area, about 50 bio fuel plants are customers. When Naturbränsle deliver chips from logging residues to their customers, the moisture Content varies from 30 % to 60 %. The aim of the study was to sort out the affecting factors on the moisture Content in the chips during handling and storage processes.

The purpouse of this study is to find out how and if a Content Managment System (CMS) can benefit from applied User Experience Design (UX). A work project has been executed where a client wanted the students to create a user friendly CMS for adding Content to a global hotel review site. A prototype of a CMS was created based on literature studies about UX and CMS. The prototype of the user friendly CMS was then tested through user tests and interviews with key users. After input from the key users the prototype was changed until the users were satisfied with it..