Val av källor
En studie av de anställdas informationssökning inom företaget Viking Line
Information seeking behaviourInformation sourcesIntranetOrganizationsCommunication in organizationsInformationssökningInformationsresurserIntranätOrganisationerKommunikation inom organisationer
Nine out of ten larger companies have an intranet today which is supposed to improve the communication withinthe company and save money. A great part of these intranets were established in the beginning of the 1990?swithout giving any thought to the users and their needs. How does the communication inside the corporationslook like when the intranets that are supposed to be the source for every information request, aren?t usable? Whatother sources do the users use and how much?The aim of this master thesis is to examine information source selection at a specific company. In addition,the aim is to study the companies intranet usability from the users? perspective. Interviews with five employeesat Viking Line were carried out to analyze these questions. The empiric material also consists of a survey carriedout among 78 employees of the company. The principle of least effort and the cost/benefit model is introduced astwo possible theories that can explain the information source selection at the chosen company.The results show that the information source selection at the company cannot be explained by only onetheory or one model, in contrast to a great part of prior research. The selection of information source do dependon factors like perceived accessibility and perceived quality of the information but other factors are shown toaffect information seeking decisions as well. Therefore, the empiric material shows that time pressure affectsusers? choice of source selection to more accessible information sources. Another factor that can have an effecton the user is how one employee treats another. When the employee has been negatively treated at the momenthe is seeking information, the employee is more likely to use impersonal sources.Furthermore, the intranet at Viking Line is the most used as well as the most reliable source according tothe users, even though the intranet does not satisfy all needs of the employees. The users are also highly accustomedwith the intranet which increases its perceived accessibility.The conclusion of this study is that the principle of least effort and the cost/benefit model do indeed explainthe users? choice of information source, but only partly. The study was conducted at a specific company but theconclusions drawn could be applied to other similar companies where intranets are a great part of the employeesinformation seeking. Finally, I believe, that the effectiveness of the employee is directly connected to the effectivenessof the information sources available at the company. Moreover, if companies improved their intranetsthe companies would become more effective.This paper is a two years master?s thesis in Library and Information Science.