Uppfattningar om trender inom charterbranschen
- vart är utvecklingen på väg?
TrendCharter companiesMarketMarketingConsumersDestinationsResortsTravel directoryInternetDevelopmentFutureTrendCharterbolagMarknadMarknadsföringKonsumentDestinationResmålResekatalogInternetUtvecklingFramtid
Aim: By studying the evolution of the market for package holidays over time we hope to get an understanding of the trends that have characterized the market. By doing so, we can get an idea of where the market is moving towards the future. This knowledge is essential for market participants to establish appropriate strategies that follow market trends.Method: We have used qualitative interviews with people involved in the charter industry.Result & Conclusions: The market is characterized by an increase in Internet orientation, where the travel directory and the physical travel agents are becoming less important. The understanding of climate impacts of travel has increased. More people of the third-generation buy package travels and countries in North Africa and Asia are growing in popularity.We believe the market in the coming years will be characterized by lower prices and lower quality. Travel directories will be replaced by promotional flyers. Marketing will be aimed at the third generation. It will be difficult for physical retailers to retain customers. Interest in countries such as Vietnam, Malaysia and Egypt will increase.Suggestions for future research: ?A study of the physical dealer prospects? and ?Studies on the consumers? willingness to pay for environmentally friendly charter? would be interesting. Contribution of the thesis: An increased understanding of the trends in the charter industry. Key words: Trend, charter companies, market, marketing, consumers, destinations, resorts, travel directory, Internet, development, future.