ForskningsfrågaHur arbetar Destination Kalmar med hållbarhetsfrågor när de utvecklar Kalmar som Destination?SyfteAtt beskriva hur Destination Kalmar arbetar med hållbarhetsfrågor när de utvecklar Kalmar som en Destination.MetodikUppsatsen utgår från en kvalitativ undersökningsmetod med ett deduktivt inslag. Insamlingen av det empiriska materialet har gjorts i form av semi-strukturerade intervjuer samt innehållsanalyser.SlutsatsVi drar slutsatsen att Destination Kalmar som en Destination Management Organisation (DMO) arbetar utifrån samarbete med näringslivet och lokala intressen. Dessutom arbetar de med relevanta planeringsprocesser för att utveckla Kalmar som en hållbar Destination..

The tourism industry is growing and with its growth competition between Destinations rises. In competition, cooperation and collaboration between tourism operators seem beneficial when creating an attractive and dynamic tourist Destination.The purpose of this study is to describe and discuss the significance and influence of tourist related networks at a tourist Destination, and therefore this study aims to examine the question: What significance do the tourist related networks have at a tourist Destination?This study focuses on seven networks on Gotland that are tourism related, and the representatives of the networks were interviewed in order to get their view on the network and its significance to the Destination. The study shows that networks have an important role in creating a unified tourist product of the Destination, and in reaching out to the potential visitors through joint Destination marketing. The study also shows that the tourism related networks helps to improve the reception of the tourist at a Destination and to secure the quality of the tourist Destination and its tourist products..

Background: The fast growing tourism industry increases the need for new Destinations to meet the markets demand. Because of this, Destination development becomes a part of tourism development and it can therefore be interesting and relevant to study this phenomenon. It requires consciousness about the Destination?s conditions and to what extent tourism can be developed. The study of these conditions can be useful as they are fundamental for future tourism development at a Destination.Purpose: The purpose of this study is to describe and analyze which conditions and characteristics a place should have to become an attractive Destination.Methodology: This study has been executed from a positivistic point of view and a quantitative approach.

This essay will examine the visitors' view of Destination South Djurgården and the impact that tourism provides in them. South Djurgården belongs to Stockholm where the boundary between the southern and northern Djurgården is Djurgårdsbrunnsviken and Djurgårdsbrunnskanalen. The reason we chose South Djurgården is because the biggest and famous attractions of Stockholm are there. In this essay we have used a combination of qualitative and quantitative methods. We conducted the survey through questionnaires and deep interviews.

Destination marketing looks different from that of traditional marketing, since the product, in this case the Destination, consists of several different parts compared to a good. A Destination is marketed as a process where the consumption takes place at the same time as the production. Destination marketing organizations, DMO?s, are responsible for the marketing of a Destination. Since Destinations consist of several parts such as the train trip to the Destination, restaurant visits, shopping, hotel stays etc., it is difficult for the DMO?s to fully control how a tourist perceive the Destination.

The purpose of this study was to examine the various influences and advertising in particular affecting travelers' choice of Destination. Data collection was conducted through quantitative method in the form of a survey to identify how travelers choose a Destination, and to what extent they are influenced by advertising. Interviewees were travelers who were in Stockholm's central station would be passed on to Arlanda. The results from this study indicate that underlying factors such as economy, security, seasonal and service in place. The results also show that advertising is an important factor in selecting the Destination.

The purpose of the study is to investigate and elucidate how and why municipalities cooperate across municipal boundaries with Destination development. To answer the purpose the authors chose two research questions:What are the incentives of cooperation between the municipalities in Roslagen? What are the possibilities and difficulties of cooperation? In order to answer the research questions interviews with local business managers, administrative director, the acting Head of Destination and tourist office staff were made. Municipalities have signed a cooperation agreement in October/November 2008, where they will work more formal together to strengthen the Destination Roslagen. The result of the study shows that the main motive for municipal cooperation is the sharing of financial resources to promote and develop the Destination Roslagen together.

This essay has examined how the local community is involved with the tourism development on the San Blas islands and how it effects the Destinations development. The method of choice has been a qualitative interview with an operator that offers trips to the Destination. Also there has been made a literature study where previous research about the San Blas and the subjects of choice is being presented. During the writing process of this essay it has become obvious to us that the local community (Kuna Yala) is very much involved in everything that concerns the Destination. We can thereby establish that the local community of San Blas can be placed on the top step of Arnsteins (1969) ?Ladder of Participation?.

The tourism industry is a young industry in Sweden but important for the economy and a large part of the field is mountain tourism. Marketing a place is called Destination marketing, which has become a huge phenomenon and an important part of efforts for promotion in the tourism industry. The entrepreneurs in the tourism industry are an important part, as these are a big part of the Destination. Their marketing and communication becomes a force to reckon with in order to attract tourists to the area. The purpose of this study is to examine how entrepreneurs through Destination marketing reach their target market and with the intention to identify marketing channels that the entrepreneur uses.

This essay will examine in which way festival tourism can affect the physical location of a festival and to operationalize this we implemented a case study of the music festival Storsjöyran. Storsjöyran is a Swedish music festival held annually in the city of Östersund and since the festival, with the accompanying festival week, attract up to 300 000 visitors annually, we wanted to see what impact the festival contributed to from a development perspective of the Destination. The method for gathering data has consisted of both qualitative and quantitative approaches and the data was collected via interviews and questionnaires. We also presented various theories about festival tourism and Destination development, as well as previous research on urban festivals. The conclusion is that Storsjöyran contributes to a variety of factors which can help Östersund to a Destination development and increased tourism.

The purpose with our study is to create an understanding of how tourism stakeholders within a tourism network can affect a Destination Marketing/Management Organization?s (DMO?s) work with the Destination branding process. To fulfill this purpose we have clarified different relationships that can influence the DMO?s place marketing. In order to limit our study we have chosen to focus on two Swedish Destinations, Öland and Norrköping, and their DMO?s.

Destination marketing organisations (DMO) är ett fenomen som går att studera utifrån flera aspekter. Vi valde att utgå från DMO positionering och distribution av turismprodukter vilket skapade frågeställningen: Hur förmedlas Norge som en nationell Destination? Organisationen är komplex, och detta arbetets syfte är därför att få en ökad förståelse för DMOs arbete utifrån en egenskapad modell, DMOs framställningsprocess av en Destination. En deduktiv ansats har används i studien, där teorierna DMO, platsmarkandsföring, kommersialisering samt Destination image har behandlats. Dessa teorier har sedan applicerats på ett verkligt fenomen, som i detta fall har varit Norges DMO, Innovasjon Norge. Arbetets empiriska material har samlats in från en mail intervju med Andreas Ørjasæter Solhaug på Innovasjon Norge.

Pictures are often used when marketing a tourist Destination. Photographs of a place, a Destination, are used to convince customers and stimulate daydreaming in order to turn a potential customer into a real customer. For some people the photographic representations of a place is the only one they experience. With this in mind, it is reasonable to question how representations of places and geographical imaginations are being (re)produced when marketing a Destination by using photographs. This paper aims to study how representations of place and people are used when marketing a tourist Destination via travel commercial.

Latvia has been an independent state twice, the first time during the years 1918-1940 and the second time from the year 1991 and ahead. During these two periods Latvia has been a Destination for tourists. The aim of this study is to describe how Latvia as a Destination has developed during the years of independence. One further aim is to compare what Latvia?s tourism industry looked like during the same periods to descry similarities and differences.

Vårt syfte är att studera vad ett företagsekonomiskt perspektiv på strategisk ledning innebär för en komplex turismDestination. En del av den strategiska planeringen på en Destination kan innefatta en strategi för turismen och vidare vill vi därför betrakta begreppet turismstrategi, för att utifrån olika tankesätt analysera kring denna strategi och dess användning inom planeringen för Destinationen. Med utgångspunkt i syftet har vi valt att utföra en kvalitativ empirisk undersökning i form av både personliga intervjuer och intervjuer per telefon och e-post. Respondenterna har utgjorts av 24 beslutsfattare inom turismnäringen hos svenska kommuner. Vidare har vi tillämpat lämplig litteratur samt vetenskapliga artiklar.