Strategier för att reducera förväntningsgapet
Hur går revisorn, revisionsbyrån och professionen tillväga?
Expectation gapReduce the expectation gapAccountingInterestsProfessionGapFörväntningsgapReducera förväntningsgapRedovisningIntressenterProfessionenGapet
The expectation gap is the definition of the differences between what the interests expects from the auditor and what the auditor delivers. A number of studies have been done regarding the expectation gap and generally they point at the existence of an expectation gap.In our paper we want to discover and see how strategies are used in the process to reduce the expectation gap from three levels. The levels we treat are auditors, audit bureaus and the profession. We have chosen to examine the strategies used by the three levels to reduce the expectation gap to following interest groups, owners, management/board of directors, and creditors.The purpose with our paper is to create understanding about how auditors, audit bureaus and the profession use strategies in the process to reduce the expectation gap.With existing theories as ground we have construed and developed our own theory about which thinkable strategies the three levels can use.We have interviewed auditors, representatives from bureaus and a spokesman for the profession. In the examination we have used telephone interviews with questions based on our operationalization. From our analyse we came to following conclusion: All three levels use strategies in the process to reduce the expectation gap, but not to all interests and not in the same range. We can se a common denominator for the strategies that are used by the levels, they are built on communication. The difference between them is that they take way thru different communication channels. Examples of communication channels are commission letters and oral communication.