Konstruktionen av företagare som diskursiva subjekt
en diskursanalytisk studie av hur kvinnor och män representeras som företagare i tidningen Eget Företag
Interdisciplinary studiesFöretagareDiskursRepresentationKönGenusEtnicitetDiskursanalysPoststrukturalismFeminismEget FöretagTVÄRVETENSKAP
Given the possibility that the world, as we know it, is a consequence of human interaction and verbal communication our understanding of the world can be seen as contingent rather than essentially given. Conceptions such as "entrepreneur", "woman" and "man" can then be understood as socially constructed subjects. Departing from poststructural and social constructionist perspectives I will examine medial representation of women and men as entrepreneurs. My main purpose is to examine how the entrepreneur is constructed as a discursive subject in the journal Eget Företag. Drawing upon Ernesto Laclau´s and Chantal Mouffe´s Discourse Theory and the poststructuralist feminist theoretical perspective of Judith Butler I will discuss both the construction of the entrepreneur as well as the more explicit question; is gender significant for the construction of the entrepreneur and entrepreneurship in Eget Företag? In this study I come to the conclusion that the discourse of entrepreneurship, as well as the journalistic discourse, draws upon discourses of femininity and masculinity but also upon discourses of ethnicity. Therefore gender and ethnicity is significant for the understanding of the entrepreneur. I also find that the discourse of entrepreneurship construct both women and individuals with different ethnical backgrounds as "the Others".