Game on

Att spela sig till nya höjder av motivation

?Motivation is the desire within a person causing that person to act? (Mathis & Jackson, 2009, p. 24). Motivation is what makes people act. Lately a tool to create more motivation called Gamification has been more and more popular to use. This study is focusing on the subject motivation and also how gamification can be used as a tool to get more of that. Five theoretical subjects are being used throughout the whole study. These are: human resource, motivation, rewards, gamification and game design. The fields have a lot in common but the most central part is motivation that is represented in all parts. The purpose of this study is to explain the impact of motivation on people and how game mechanics can increase the motivation further. A case study was done at the company Prové using semi structured interviews. To get more empirical data we used websites and blogs. The interviews helped to get a deeper insight in how people get motivated in their work environment. Data gathered from websites and blogs showed how gamification is being used in real life situations. The result showed that motivation plays a big role in both businesses and among people, especially considering the motivation within a person. If using gamification as a tool to increase motivation it is really important to keep the following in mind; it has to be connection to personal goals, the reasons has to be grounded and everyone has to play by the same rules.


Anna Wadström Anna Lidman Kajsa Leidek

Lärosäte och institution

Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)


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