För ändring. En undersökning av tidningen i iPadformat

My work has been to create a magazine for iPad to explore this format, whichthere are mixed feelings about. Instead of seeing the digital format as an enemy ofthe printed magazine, I have chosen to see it as an opportunity.I have given myself the task of designing a magazine that can justify the useof the digital magazine. I have looked at the identity of the magazine, but mainlyexplored the format and its prerequisites.I was triggered to do the project when I saw people who are just making a pdfof the printed magazine and publish it digitally. I have during my work discoveredhow near or far away you can be from the printed magazine.The format of the iPad has multiple aspects to look upon; one that turned outto be clear in my project was navigation. Working with a spread has its problemsand opportunities; the same applies to an article that is larger than a screen. Assoon as I came to longer articles that contained more than one column, I realizedthat something must be done for the text to be read in the right order.


Mikael Oskarsson

Lärosäte och institution

Göteborgs universitet/HDK - Högskolan för design och konsthantverk


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