Det går som tåget
Organisationers kommunikativa krisutmaningar
Crisis CommunicationImageResponsibilityLife cycleOrganizationKriskommunikationAnseendeAnsvarLivscykelOrganisation
Purpose: The purpose of this study is to examine different organizations' views on their communicative crisis work. The study will analyze organizations' crisis prevention efforts, its views on the crisis of accountability in relation to stakeholders and to work for a crisis to be elucidated. In order to delineate the study focuses the investigation on various train organizations. Then the concept of crisis is something that circulated widely in the train sector in recent years.Theory: This examination has chosen to use the theory Situational Crisis Communication Theory. It is an empirically tested theory of a collection of different strategies. The theory is about to work out a framework, a sort of guide that intends to provide guidance in a crisis. The theory is based on the knowledge of how an organization's stakeholders react to a crisis, which in turn makes it possible to prepare a crisis prevention work. This will in turn protect an organization's reputation in a crisis. The study also focuses on how an organization chooses to look at a crisis. The organization can choose to see it as a single event that is unpredictable or as a part of the organization's life cycle. Within SCCT publishes Image Restoration Theory of a substantial part. The theory is about how stakeholders perceive an organization and highlights the importance of communication mix with a social aspect.Method: The empirical examination in this study consists of five qualitative interviews, conversations with carefully selected respondents in different train organizations information and communications services. This survey aims to study organizations´ approach to its crisis communication efforts.Findings: The study shows that crisis preclusive information seems to be about to be formalized within the investigated train organizations. The idea of the information system is to provide protective and preparatory information to an organization's stakeholders. What also emerges is the variation that exists in the regarding crisis definitions the investigated organizations.