There are many views in the concept of corporate Reputation and the massive research in the area tends to result in many new definitions. Research has shown that a good corporate Reputation has a positive relation to Sustainable Competitive Advantage, financial performance and attraction to competent employees. The many views in the concept make it especially interesting to examine the view on corporate Reputation in a perspective of big Swedish corporations. Another interesting area to examine is whether the companies manage their Reputation or not. The empirical findings of this essay are based on qualitative interviews to get a deeper understanding in the area of Reputation.

The purpose of this thesis is to gain understanding of how companies proactively can manage their Reputation. The thesis analyzes three multinational companies in Sweden and uses two theoretical approaches - the Reputation risk view and the Reputation strengthening view - to gain an overall perspective of how companies work with their Reputation. It focuses on investigating which key areas of Reputation risk the focal companies identify and how they manage the Reputation risks within these areas. Moreover, it examines which stakeholders the companies believe are most critical from a Reputation point of view and in what ways the companies work with strengthening their Reputation among those stakeholders. In order to find a general approach, the thesis investigates the similarities and differences that exist between the respective companies in the study.

The purpose of this thesis was to illuminate and create a deeper understanding of a Reputation?s value during crisis in business environment. We aimed to investigate how companies and organizations build up their Reputation to prevent crises and how Reputation affects the outcomes of a crisis. The theoretical section is based on various scientific articles. A case study was conducted based on interviews with two respondents from two different companies and organizations.

In order to investigate the perceived Corporate Social Responsibility (CSR) concept and to indentify what expectations the key stakeholders have on the Pharmaceutical Industry both secondary and primary data has been used. CSR can be perceived as a corporate Reputation enhancing tool, however it can also put pressure on corporations to behave as good corporate citizen responsible for thier stakeholders. All stakeholders´ interests therefore have to be consider in order to immprove corporate Reputation..

The value of a good Reputation for organizations is increasing today as consumers and citizens become more aware of brands. If a crisis hits an organization, there is now more to lose than before concerning Reputation. Therefore the organization?s communication strategies must be developed to sustain the organization?s Reputation during and after a crisis.In the field of crisis communication there are two distinguished theories which concern what an organization with help from crisis communication should do to undergo a crisis without losing its Reputation. These theories are image repair theory and situational crisis communication theory (SCCT).

The value of a good Reputation for organizations is increasing today as consumers and citizens become more aware of brands. If a crisis hits an organization, there is now more to lose than before concerning Reputation. Therefore the organization?s communication strategies must be developed to sustain the organization?s Reputation during and after a crisis.In the field of crisis communication there are two distinguished theories which concern what an organization with help from crisis communication should do to undergo a crisis without losing its Reputation. These theories are image repair theory and situational crisis communication theory (SCCT).

Aim: Many people react negatively when they find out that I work as an estate agent. They believe that estate agents earn more money then they should. What many do not know is how hard we must work and that it doesn´t suit someone who is looking for an 8-17 work. As an estate agent I thought it would be interesting to found out why the estate agents have such a bad Reputation.Method: This essay is based on the interviews with estate agents and branch organizations but also on newspaper articles about real estate agents. Theory is collected marketing, where I have concentrate on concepts of branding, positioning, communication and image.Result & Conclusions: The factors, which I found in my investigation, that have an effect to the bad Reputation are; media, commission, the customers and the bidding.

Företags renommé uppmärksammas allt mer, både inom näringslivet och bland forskare. Båda grupperna verkar vara överens om att ett gott renommé är en stor konkurrensfördel, och mycket forskning finns om vad ett renommé består av och hur det bör förvaltas. Däremot verkar det finnas få undersökningar om hur ett renommé kan repareras efter att det har blivit skadat, trots att detta borde vara en viktig fråga för företag. Syftet med vår uppsats är att analysera området ?Reputation Repair?, det vill säga förstå vad som krävs av företag för att återupprätta ett skadat renommé.

The purpose of this thesis is to define and theorise willingness-to-support as a possible measurement of corporate Reputation. The knowledge production in this thesis is done through reasoning with companies to gain a deeper understanding of the social world and the respondents? view of their reality. Grounded theory is used as an inspiration for conducting the research. A qualitative method is used in the form of semi-structured interviews with six companies in three different business sectors.

Title: Real Estate Brokerage Industry's Reputation - a study from a relationship marketing perspectiveLevel: Bachelor thesis in business administrationAuthors: Sanna Soininen & Sofia PulkkinenSupervisor: Jonas KågströmDate: 2013 ? AugustBackground: The background to this investigation was primarily another survey, conducted by Fastighetsbyrån, a Swedish real estate agency. According to the survey, only 5% of the Swedish population claims to have high confidence for realtors. The problem discussion revolves around statistics about how few real estate agents who are notified and receive sanctions each year. We believe that those numbers doesn't make sense when compared to how few people trust realtors, which is where our aim with the study comes from.Purpose: The aim of this study is to investigate the real estate brokerage industry's Reputation by previous research in relationship marketing.Method: The study was conducted with a deductive and for the most part with a positivistic approach.

The purpose of this essay is to analyze the EU discourse in the Swedish media. The questions that the analysis seeks to answer are; what image of EU is portrayed in the Swedish media? To which degree does the EU discourse fulfill media?s ?news values?? And what are the potential effects of the discourse on EU?s Reputation? After several demarcations, I chose 8 articles form Sweden?s four largest newspapers to base the analysis on.    The theoretical and methodical structure behind this analysis is the theories and practices of Fairclough?s critical discourse analysis. Added to the theoretical structure are also theories about Reputation and theories about news values. The method used in the analysis is a modified version of Fairclough?s three-dimensional model of critical discourse analysis.

The purpose of this study is to examine how an organization communicates during a crisis and how a crisis can affect an organization's Reputation/credibility in late modernity. The focus is on how the Swedish Red Cross handled crises from summer 2009 until spring 2010, and how the organization's Reputation/credibility was affected by the fact that society has changed. The methodology used is a quantitative and qualitative text analysis. The results show that crises affect organizations, how much depends on how open they appear to be and how much credibility they have with them when the crisis begins. Getting to know the late modern society, to understand how it works, can bring benefits to an organization during a crisis.

Three different factors are thought to be involved in the increased segregation in Stockholm: the living segregation, scientific and political dissonances and the social economical factor. Many segregated areas have many inhabitants with foreign background. Schools in these areas have a higher number of students with lower grades compared to other schools with higher number of students that are ethnical Swedes. Jordbromalmsskolan is a school in Haninge kommun that is one of the seven schools in Stockholms suburbs where students graduate with the lowest grades. The school is suffering from a very bad Reputation because of many problems like fights between students and lack of resources like purchase stop.

Purpose: Social media is a global phenomenon that has developed from an opportunity of contact between people, into a platform for contact between organizations and people. This essay aims to investigate the public relation strategies of one organization on a popular social network.The main question that this study aims to answer is how the travel agency Ving chooses to create and preserve relationships to the public on Facebook in order to maintain a good Reputation. Asub-question explores whether any patterns exist in Ving?s approach of interaction with its stakeholders.Method/Material: This study consists of a quantitative content analysis in which the interaction between the organization and the audience has been studied. Posts published by the public as well as replications from Ving have been categorized and then analyzed using two analytical models.

Syfte: Att öka kunskapen kring fenomenet företagskedjor med synlig produktionsprocess, specifikt coffee shop branschen. Detta genom att analysera hur väl budskapet från ledning når fram till konsumenten i just denna typ av organisation. Även hur god fallföretagets corporate Reputation är, dvs. kopplingen från identitet till image, kommer vidare att framkomma samt vad detta kan innebär för företaget. Metod: Den valda metoden för denna uppsats är en kvalitativ undersökning av ett fallföretag, Espresso House, som ska vara ett gott exempel på en kedja med synlig produktionsprocess.