Corporate Social Responsiblility- To What Extent?
StakeholdersCorporate Social ResponsibilityCorporate ReputationPharmaceutical IndustryCase StudyManagement of enterprisesFöretagsledningManagementBusiness and Economics
In order to investigate the perceived Corporate Social Responsibility (CSR) concept and to indentify what expectations the key stakeholders have on the Pharmaceutical Industry both secondary and primary data has been used. CSR can be perceived as a corporate reputation enhancing tool, however it can also put pressure on corporations to behave as good corporate citizen responsible for thier stakeholders. All stakeholders´ interests therefore have to be consider in order to immprove corporate reputation.