The paper investigates the role of Packaging within brand management of FMCG food companies and their attitude towards Packaging. This study enhances the understanding of how FMCG food companies actually work and strive to work with Packaging..

The paper investigates the role of Packaging within brand management of FMCG food companies and their attitude towards Packaging. This study enhances the understanding of how FMCG food companies actually work and strive to work with Packaging..

Title AB Volvo Pentas Packaging system ?process and Packaging logisticsAuthor Peter Powell, Lund's Technical CollegeSupervisors Annika Olsson, Lund's Technical CollegeJan Svensson, AB Volvo PentaProblem - Packaging requirements ? Which requirements are there, how do they affect each other and how are they fulfilled?- Packaging process ? what is the line of action when developing new Packaging and making adjustments in existing ones? Who has the responsibility to do what?- Packaging logistics ? How is the Packaging system adapted to transport efficiency and handling?Objective To create an overall picture over how the Packaging system affects and is affected by different functions and players within and beyond the company boundaries, to give a clear picture of how changes in the Packaging system is made today and how it could work and finally to give suggestions for cost savings affected by the Packaging system.Method The methods used for this thesis has mainly consisted of action research and at some extent case studies. As a previous employee at the department of logistics at Volvo Penta I?ve taken part of the environment, information and prerequisites that this thesis discusses on a daily basis. Case studies have been used for the collection and analysis of data concerning Packaging logistics as I?ve chosen to consider only specific markets and Packaging.Conclusions This thesis has highlighted the demands that are placed upon engine Packaging throughout all concerned units and how these demands affect each other, positively and negatively.

»Does it have to be so green?« is a visual communication project focused on Packaging design. I attempted to challenge the clichés of graphic design for organic products and designed a Packaging concept for a fictional food brand. The project had a special objec¬tive which was to explore ways to use the package as carrier for in¬formation about the enviromental impact of the Packaging itself.The process included research about Packaging design and its ef¬fect on the consumer, an investigation of the Swedish market for organic foods, creating and defining a brand, and designing a cohe¬rent Packaging concept for a product line which communicates the brand?s values and appeals to the intended target group.The project resulted in prototypes for a muesli package, tea car¬ton and honey jar, as well as a manual that explains the application of the graphic program..

The purpose of this study was to examine how local producers in the food and confectionery segment in Västernorrland, Sweden, working to communicate that the product is locally produced through its Packaging design. We have chosen to look at how they work with the right Packaging design because it is such an important part of the product marketing. A further aim was to examine how consumers perceive the Packaging design of the locally produced products and how they consider that the Packaging design communicates the product as locally produced. We have also analyzed the graphical elements contained in the locally produced product Packaging through a semiotic analysis.The theoretical framework is based on theories in brand communication and Visual Communication, specializing in Packaging design?s visual elements.The method used in this study is a qualitative method.

The purpose of this study was to examine how local producers in the food and confectionery segment in Västernorrland, Sweden, working to communicate that the product is locally produced through its Packaging design. We have chosen to look at how they work with the right Packaging design because it is such an important part of the product marketing. A further aim was to examine how consumers perceive the Packaging design of the locally produced products and how they consider that the Packaging design communicates the product as locally produced. We have also analyzed the graphical elements contained in the locally produced product Packaging through a semiotic analysis.The theoretical framework is based on theories in brand communication and Visual Communication, specializing in Packaging design?s visual elements.The method used in this study is a qualitative method.

This exploratory thesis uses qualitative research to investigate how digital music is beeing packaged. The main study consists of 11 deep interviews with key representatives of the digital music industry in Sweden. These are (record companies) EMI, SonyBMG, Universal, Warner, (DSP) InProdicon, (mobile operators) 3, TeliaSonera and (cell phone producer) SonyEricsson. Packaging is a concept of marketing that has specific implications depending on which good or service that is being packaged. Packaging occurs at different levels in the production chain.

Companies become more and more aware of the added values of the Packaging. A well chosen and developed Packaging can reduce the costs for the companies through reduced costs for transports, reduced quantity of waste and discards and increased goodwill for example. The companies? costs for salaries can also be reduced due to the increased Packaging handling efficiency and the reduced costs for sick leave, reduced work capacity and rehabilitation etc. that can arise when handling poorly developed products and Packaging.

The use of silicon carbide (SiC) as a base material in power electronics has manyadvantages, including high breakdown voltage and excellent temperature endurance.However, the Packaging of such electronics presents major challenges and there is aneed for Packaging that can operate in higher temperature. The purpose of this thesishas been to develop a test method and verify the functionality of SiC powertransistors prototypes with a new Packaging technique developed by Swerea IVF AB.It includes setting up an electrical test-bed for power and high temperature cyclingand analysis of the results. Even though test confirmed functionality after thePackaging process, (at room temperature) the performance seemed to have been reduced. This could be a result of the measurement setup and the Packaging process.In higher temperature the transistors failed to operate longer than a couple ofminutes which showed the weaknesses in the design and the challenges with this typeof Packaging..

As a company it is required to work with strategies to minimize costs such as Packaging and logistic costs. The increased market of industrial produced wooden buildings results that the time and the cost which the Packaging of prefabricated building elements consume, is experienced to be in greater need of development than before and demands a better solution. The aim with this dissertation was to discover how the development of the handling of the Packaging can improve the Packaging process. The goal was to present improvement proposals for a simplified and thereby a more efficient production in time and cost perspective.The Packaging process which includes Packaging, handling, storage and transport were studied. Interviews were made with participants from the market for manufacturers of wooden houses and a case study was made at the company A-hus.

Title: What drives the customer's choice of Packaging and which factors influence the customer's Packaging cost? ? in the automotive and manufacturing industriesAuthor: Lena AnderssonSupervisors: Annika Olsson, Division of Packaging Logistics, Lund Institute of TechnologyHelena Claesson, Volvo Logistics ABProblem: Which parameters are important for logistic people to think of when they are going to choose a package?Which cost factors are included in the Packaging cost?What kind of added value can an emballage supplier provide their services with?Purpose: The purpose of the project was to study the parameters that drives the customer's choice of Packaging and the factors that influence the total Packaging cost. The study also consists of a valuation of what an emballage supplier can offer to add value to their services.Method: The study is based on interviews with people who are working at Volvo Logistics and Volvo Car Corporation. Volvo Logistics provide their customers with standard Packaging material, which they own and administrate. Volvo Car Corporation is one of their customers.

Background: Due to outsourcing, the material flows in the telecom equipment industry have undergone major changes, which in turn has imposed new challenges for Packaging supplier Nefab who delivers to the industry. In order to achieve market intelligence, Nefab wants to map the material flows, and investigate possibilities of further reusable logistical Packaging systems.Purpose: The purpose of this thesis is to describe the typical features of the logistical material flows in a technically based, rapidly growing industry, and analyze the driving forces and obstacles, which influence the selection of logistical Packaging system. Procedure: After developing a theoretical framework consisting of general logistical theories and theories related to logistical Packaging, we have interviewed companies in the logistics channel of Ericsson Radio Systems.Results: We have found the main characteristics of material flows in our investigated industry to be Variations in Demand, Focus on Time-to-Customer, and Globalization of Logistics Channels. Regarding driving forces and obstacles in the selection of logistical Packaging systems, we have identified Transportation Characteristics, Customer Demands, Quality, Handling & Administration, and Current Packaging System as important factors..

Many consulting firms offer tailor-made solutions within complexity management, but these are not general frameworks built upon theories. Carlsberg are dealing with a large complexity within their one-way glass bottles, as they are growing by acquisitions, and are not attained enough economies of scale. This thesis balances the Packaging complexity, with platform theory as a foundation. Twelve platforms were developed at Carlsberg, containing 21 bottles, and the calculated savings potential for applying these are EUR 28,9 million..

Bakgrund: Företag som har utvecklat ett BSC med finansiella mått, mått förinterna processer, kundtillfredsställelse samt innovations-ochinlärningsförmåga, har en grund för ett välfungerande styrsystem ochbör därför utgå från denna som bas för belöningssystemet. I syfte att fåbelöningssystemet att bli en integrerad del i företagsverksamhetsstyrning bör Balanced Scorecard användas som bas förbelöningssystemet. Detta leder bland annat till att alltför kortsiktigvinstinriktning undviks.Metod: Vi har genomfört en fallstudie på företaget SCA Packaging Sweden.Denna studie innefattar en kvalitativ undersökning med abduktion somforskningsansats samt en kvantitativ undersökning. Datainsamlingenav primärdata för den kvalitativa undersökningen har skett genomkvalitativa intervjuer, och den kvantitativa studien bygger på enenkätundersökning.Syfte: Syftet med denna uppsats är att beskriva hur SCA Packaging använderBalanced Scorecard och belöningssystemet, samt analysera omföretagets BSC kan användas som grund för belöningar. Vidare har viambitionen att belysa huruvida ett Balanced Scorecard skulle motiveratill högre prestation enligt medarbetarna på SCA Packaging.Slutsats: Utifrån litteratur och empiri har det framgått att SCA Packaging tillstor del inte använder BSC på det sätt som den teoretiskareferensramen föreslår.

Abstract Title: A conjoint analysis of Packaging attributes. How can the attributes of a product?s Packaging best look like to attract the consumer? Authors: Linda Granberg & Helena Niklasson Supervisor: Jan Svanberg Department: School of Management, Blekinge Institute of Technology Course: Bachelor?s thesis in Business Administration, 15 credits Purpose: The purpose is to find out how visual and technical attributes on product Packaging affects the consumers tendency to want to buy the product. Method: Conjoint analysis and a quantitative survey. Results: When developing a package for a food product we?ve reached the conclusion that it is most important to have clear product information on it.