Balancing packaging complexity by introducing platforms - A study at Carlsberg Breweries
ComplexityPackagingBalancePlatformsModularizationSavings potentialCarlsberg BreweriesBottlesManagement of enterprisesFöretagsledningManagementBusiness and Economics
Many consulting firms offer tailor-made solutions within complexity management, but these are not general frameworks built upon theories. Carlsberg are dealing with a large complexity within their one-way glass bottles, as they are growing by acquisitions, and are not attained enough economies of scale. This thesis balances the packaging complexity, with platform theory as a foundation. Twelve platforms were developed at Carlsberg, containing 21 bottles, and the calculated savings potential for applying these are EUR 28,9 million.