With emphasis on women's Magazines and men, this essay will revolve around the image of the ideal woman. Our purpose was to examine whether men have a distinct image regarding the appearance and behaviour of the ideal woman. Next step was to establish whether the women's Magazines also presented a specific image to their readers.The answers were found through a qualitative study that included ten men, and through an extensive analysis by women's Magazines. The result indicated that both the men questioned and the women's Magazines presented a clear view of an ideal woman. The views held by the men, were then compared to the images presented by the women's Magazines and were found to be very similar.We used Erving Goffmans sociological theory to describe the actual woman and the ideal images of women that the men questioned and the women's Magazines presented.

Our study aims to discover how young men aged 15-19 perceive the image of men in women?s Magazines. To do this we let eight young men read the two women?s Magazines most read by young women their own age, Vecko Revyn and Cosmopolitan. We want to find whether they consider this image to be representative of their own reality.

The aim of this masters thesis is to examine the supply of Magazines and periodicals for young people at the library. We also examine young peoples reading of Magazines and periodicals and compare the librarys selection with what young people read. The main questions of this thesis are: What do young people do at the library on their spare time? What weekly Magazines and periodicals do young people read? What range of Magazines and periodicals do the city- and the school library have? Where is the department located and how is it designed? What kind of relationship is there between young peoples reading and the selection? To answer these questions we have done an interview with a librarian and a questionnaire among 13-16 year old children. We found that it is not often that young people read their Magazines and periodicals at the library.

The purpose of this Masters Thesis is to explore the process of selection that librarians face when selecting and acquiring cultural Magazines to public libraries. The methods used are qualitative interviews and literary studies. A brief review is given of acquisition policies at public libraries and of cultural Magazines and the important role they play in public libraries. Five interviews have been made at five public libraries to find out what factors affect the process of selection when it comes to cultural Magazines. Two theories are used as a basis for the analysis of the result of the interviews and literary studies.

I have used a discourse analysis as a method and queertheori for the theoretical. In this paper I have analyzed how different wedding Magazines write about partnerships, gender-neutral marriage and wedding between homosexuals. I have for some time been interested in the beliefs wedding Magazines have about homosexuality and how newspapers maintain heteronormativity implicitly and explicitly. Bridal Magazines are anxious to have the marriage as a design and standard when they write about partnership. When they write about the two different forms of marriage, they glorify the religious marriage and pay no attention to civil marriage.

The overall aim of this study is to examine how Swedish women?s youth- Magazines describes women. Through a social constructivist perspective, this essay particularly focuses on how the Magazines deals with issues of gender and sexuality and what norms they reproduce. The magazine?s image of the young Swedish woman is a somewhat complex one, although one thing is strikingly clear: she is very different from men.

Lifestyle Magazines portray women in different manners and have an influence on how media consumers create self-images. The importance of knowing how different visual representation of the female acts out in Magazines with large target audiences is therefore of weight for the Magazines? readers to understand. This thesis analyze how the two lifestyle Magazines ELLE and LOVE portrays women in images and how they in turn create ideal images of women.The thesis has been conducted through a qualitative analysis of 5 images from each magazine that represents the Magazines artistic styles. The theories used in this study are semiotic image analysis and visual text analysis viewed from a gender- and discourse perspective.The conclusion of this thesis is that ELLE portrays women as strong, happy and feminine, with at tendency towards androgyny, while LOVE describes women as inferior and sexual objects constructed for the male gaze.

Our main purpose with this paper was to figure out what makes a magazine successful. We wanted to analyze and examine factors of success for Magazines, with a focus on music Magazines, from a marketing perspective. Also, we wanted to see specific factors of success for the music magazine Groove. To do this, we interviewed seven people from different areas within the business with different kinds of expertise. We interviewed two people from Groove Magazine, two people from other music Magazines and in addition to this, two people from a grand publishing company and also one person from a soccer magazine.

The aim of this study was to categorize and analyze articles in health Magazines, how health messages about health is being described. Using a qualitative content analysis the researcher answered the aim by three research questions: What kind of health messages about health factors do the Magazines describe? Do the health Magazines talk about risk factors for unhealthy behavior? What kind of commercial messages do the Magazines provide? The result from the content analysis showed that health Magazines presented social support, self-esteem, acceptance, equality and strategies as health factors. They tried to change readers? perceptions to get a healthy lifestyle.

This study was a qualitative analysis of the covers of six lifestyle Magazines, three addressed to women and three addressed to men. We have studied the cover photographs, the teasers and their relations. The purpose of this study was to answer the questions: According to the Magazines, what are male interests and what are typical female interests? Who is the ideal man and who is the ideal woman? Is there a certain way you need to look to be able to be on a magazine cover? And how often do the Magazines encourage you to consume? The study was based on thirty covers, five from each magazine. The Swedish Magazines are VeckoRevyn, Amelia, Damernas Värld, King of Sweden, Café and the American version of GQ. We?ve used semiotics and rhetorical methods to analyze the material.

The purpose of this essay was to examine what consequenses of alcohol and narcotics that youth Magazines describe and how the user and addict is described. My porpose was also to examine what situations the Magazines claim that alcohol and narcotics are related to.The questions for my studie was:1. How is an alcoholic/drug addict /user described in youth Magazines?2. What situations are related to alcohol/narcotics in youth Magazines?3.

Our study aims to discover how young men aged 15-19 perceive the image of men in women?s Magazines. To do this we let eight young men read the two women?s Magazines most read by young women their own age, Vecko Revyn and Cosmopolitan. We want to find whether they consider this image to be representative of their own reality.

The purpose of this study was to see if there are any differences between high school girls and boy?s reception ability and memory after reading two Swedish lifestyle Magazines.9 boys and 9 girls from ages 17-18 were chosen to participate in the study. They were placed in a room one by one where they had to read one women?s magazine (Cosmopolitan) and one men?s magazine (Café). They did not know this was a memory and reception test until after they finished their reading.With help from former reception studies and the Magazines, questions were selected so the interviews would give as much information as possible.The study gave some unexpected results, for example both genders seemed to remember numbers very well even if they didn?t remember the article itself.

Hard competition amongst the editorial world of Magazines today has led to increased differentiation of the content as well as the visual communication. In this study, the graphic elements of the magazine cover was analyzed to establish how the Magazines character is being conveyed by the cover design. In a case study the covers of the Swedish publications of fashion magazine BON and ELLE was semantically analyzed.The conclusion was made that the logotype plays the biggest part in conveying the magazine?s character. Secondly, the front cover headlines shape and size matter a great deal for the overall impression.

In Swedish shops today there are a lot of Magazines aimed at teenagers, which fight for young girls? attention. These teenage-Magazines are one of the most important sources for young girls to get information about sex and love-relationships; therefor it?s important how these Magazines portray it. We have examined how the magazine Frida has portrayed sex and love-relationships from 1991 until today. The way sex and love-relationships are portrayed in Frida?s articles affect the young readers in their process of building an identity. Using a combined rhetoric- and discourse analysis we found that the main focus in Frida is for the reader to have a love-relationship with a guy, instead of a physical sex-relationship.