Kärlek ? hetare än någonsin
En studie av förändringen i Fridas sex- och kärleksrapportering mellan år 1991 och 2012
In Swedish shops today there are a lot of magazines aimed at teenagers, which fight for young girls? attention. These teenage-magazines are one of the most important sources for young girls to get information about sex and love-relationships; therefor it?s important how these magazines portray it. We have examined how the magazine Frida has portrayed sex and love-relationships from 1991 until today. The way sex and love-relationships are portrayed in Frida?s articles affect the young readers in their process of building an identity. Using a combined rhetoric- and discourse analysis we found that the main focus in Frida is for the reader to have a love-relationship with a guy, instead of a physical sex-relationship. Frida uses all the rhetorical tools to convince their readers that what they are telling them is the right way to think and behave.