The purpose of this thesis was to study how four swedish lifestyle Magazines: Veckorevyn and Cosmopolitan for women, King and Café for men, represent three groups of people and how often these people appear in the Magazines. These groups are HBT, homosexuals, bisexuals and transsexuals, disabled and immigrants. The years we studied were 2007 and 2008.Our main questions were: How often do the three groups appear in the four Magazines? How are the groups represented? In order to answer these questions we used a qualitative analysis. We used tools from semiotics, narratology and discourse.

This paper aims to clarify how four customer Magazines and digital versions of the Magazines are being used by their target group. It focuses on the Ikea customer magazine specifically. After the analysis the conclusion is that out of the four companies customer Magazines only one, Ikeas Live magazine, fully re-used the editorial content from the printed Magazines on their digital platform. The interviewees were six readers of Ikeas customer magazine Live and two experts from a Stockholm based content firm. After the conducted interviews it became clear that none of the interviewees read the digital version of Ikeas magazine Live.

The aim with this Essay is to examine the two most read Magazines in Sweden covering the areas of exercising, fitness, bodybuilding, diets and ?wellness? ?Fitness and Body. Fitness?s target group is predominantly woman, while Body is almost exclusively read by men. The analysis is first done quantitatively, by systematically categorising the contents of the Magazines.

Every day readers of Magazines receive advice on how their life is expected to be. Magazines write about what to wear, who you should be dating and where you should work. People are social beings and are affected on what they read, hear and see. In that way media is one of the main channels which defines people and draws examples on for example how a "normal" woman should be.This essay dealt with several questions: how women are described in Swedish women magazine Cosmopolitan and men ?s magazine Slitz and how they are differ from each other.

This thesis examines Jews and Catholics views on immigration to the United States in the late 19th century. It is qualitative analysis of how immigrants and immigration is treated in two different Magazines, The American Jewess and Catholic World. The findings are then put in the context of contemporary nativist ideas. This thesis states that both The American Jewess and Catholic World are, principally, in favor of immigration and do not want to restrict immigration at that time. Catholic World is somewhat more open to the idea ofdiscussing harder immigration laws but the overall tendency in both Magazines is that immigration is not a problem to the United States.

The earlier studies of how gender is visually constructed in lifestyle Magazines have mainly been done on photographs. But, photographs are only one part of the entire magazine Therefor3, we saw the importance in examining one of the other big parts, typography.We have been studying if gender can be constructed in lifestyle Magazines through the shape and color of typography and the color context. It is important to point out that we have not been studying the written word but only the shape and color of the typography.The study has been conducted through a qualitative content analysis with a comparative process of the selected Magazines. The analysis began with a semiotic analysis of selected parts of the Magazines. The result was then analyzed with a feminist theoretical approach.The result of the study shows that gender can be constructed through typography in a number of different ways.

Men?s Magazines is a form of media that has been present and popular among men for decades and even centuries. In the beginning of 1990 the popularity for men?s Magazines boosted as the new ideal man was presented. The new lad represented a new masculinity that was more honest about its ideals and point of views.

This is a study about how Swedish travel Magazines write about tropical islands with a history of colonization. The study investigates how the islands of Mauritius, the Seychelles, Haiti, the Maldives, the Dominican Republic, Aruba, Zanzibar and Guadeloupe are being portrayed in four Swedish travel Magazines.Travel articles published in the travel Magazines Vagabond, Allt om Resor, Res and Escape 360° during the period January 2004 to December 2009 have been analyzed through critical discourse analysis.The study concludes that the travel Magazines tend to idealize and aestheticize the tropical islands. The islands are being presented as paradises on earth. They are described as fairy tales, magical, dreams and as playgrounds for Westerners. The inhabitants of the tropical islands are being judged by how well they attend to the tourists? needs and wishes.

The aim of this studie centers on how lgbt (lesbian, gay, bisexual, transgender) are portrayed in women?s Magazines. The Magazines we have chosen to analyze are FRIDA, VeckoRevyn and amelia, which all three have different target groups. We have, with the assistance of the rhetorical and semiotic analysis methods, assessed 18 articles with their associated photographs. These methods are part of the qualitative analysis model and are used in order to study less empirical data with more depth.

The purpose of this study is to determine who visits the V Frölunda Library, Gothenbug,what Magazines they read and why. The data presented in this thesis are collectedusing four methods: general observation and counting numbers of visitors, interviewswith 202 magazine readers, the completion of 1308 questiomaires regarding approximately350 maghes and interviews with more than 100 library visitors.The data indicates that men are significantly overrepresented among magazine readersas compared to the female visitors. These men are primarily from the white collar sectorof the community. This leads to a pronounced underrepresentation of the blue coIlarworkers. Young people visit the magazine room in the library at a rate about twice thatexpected from the population distribution.Women are primarily interested in Magazines dealing with the home whereas men aremore interested in business, cars, boats and sports.

The purpose of this work is to examine gender rols in lifestyle Magazines. In order to do this, two Magazines were used and analyzed using a qualitative content analysis. In addition the authors also analyze the advertisements for each gender. Interviews in King of Sweden and Elle are also analyzed. The thesis is examined on the basis of gender theory, and theories about stereotypes and myths.

Abstract:Title: ?Solo has got a little sister! ? A study how the form and content differ between the Magazines Solo and Solo G(Solo har fått en lillasyster! ? En studie om hur formen och innehållet skiljer sig emellan tidningarna Solo och Solo G)Number of pages: 37 pagesAuthor: Johanna LaurellTutor: Göran SvenssonCourse: Media and communication studies CPeriod: Autumn term 2005University: Division of Media and Communication, Departement of Information Science, Uppsala University.Pupose/Aim: This essay aims to investigate how the form and content in the magazine Solo G, which direct to a younger target group, differ from the magazine Solo which directs to an older target group. In this analyse of form and content have I also chose to study how the magazine present femininity and how this affect the female identity.Material/Method: The material consists of 4 Magazines from Solo and Solo G during 2005. A qualitative text analysis has then been used as a method of analysing the material.Main results: Solo G focuses a lot more on celebrities than Solo. Solo G uses the celebrities as role models to the youth to look up to.

This masters thesis concerns the professional knowledge of the librarian. It is a comparative study where two major ma-gazines in library press, Biblioteksbladet and DIK-forum, is compared between the years 1990-2000, in relation to the theories of professionalization and the associations to the union. The study focus on showing the differences and similarities between the two Magazines according to how they interact from the subjects education, wages and status. The study is conducted from two questions: - Which are the central differences and similarities in the description of the librarian profession in the two Magazines, from the perspectives of wage, status and education? - In what way do the two Magazines reflect the theories of professionalization? To give a wider perspective of the librarian profession, there is also a historical chapter with an explanation to the making of the librarian profession..

This paper examines which media messages related to happiness that can be found in interviews with famous people in the four largest lifestyle Magazines in Sweden for the age group 16-34. The Magazines are Cosmopolitan, Elle, Café and King. Depending on which magazine the reader chooses to read he/she will be presented with different roads to happiness. Common for all examined Magazines are happiness factors related to personal goals, determination and work. Often in a causal connection where the goal orientation and determination is tied together with success in work and career for the interview persons.

ABSTRACTTitle: Elle & Café ? a study of fashion Magazines cover pages.Number of pages: 38Author: Greta SimonssonTutor: Amelie HössjerCourse: Media and Communication Studies DPeriod: Spring Semester 2008University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The purpose of this essay is to:? Analyze the cover images from the 2007 editions of the Magazines Elles and Café, using semiotic analysis.? Analyzes eventual resemblances or differences between the two magazine's cover images based upon the result of the semiotic analysis.Material and methods: The study of Elles's and Café's cover pages has been done using a model built upon semiotic analysis, developed with the purpose of suiting observation and examination of cover pages of fashion Magazines. The cover pages were analyzed from the categories character, context, and environment.Main results: The main results include the observation that both Elles and Café chooses well-known figures from women's fashion industry as prime characters on their covers. In Elles, all main characters are famous women emerging from the music, television and fashion industries. The women in Café are known for similar professions.