Research has concluded that meaningless differentiation with trivial attributes sometimes can be a successful strategy. However, the effect varies with respect to certain aspects such as the price of the product and the decision context. How the characteristics of the consumer influence the effect of trivial attributes has until now been unknown. This thesis investigates how the consumer?s level of knowledge and personal Involvement influence the effects of trivial attributes on product preferences and product attitudes.

Background: Knowledge of customer needs is a key factor in companies? struggle to develop successful products. Several studies illustrate that the main reason for failure in product development is lack of customer understanding. Lately considerable changes have occurred. Large-scale mass production is continuously being replaced by customer orientation, especially in the high technological market.

This is a qualitative study that explores the Involvement of the relatives in the special housing based on the perspective of fourteen interviewees working in elderly care, at special housing.The purpose of this study is to analyze the nursing staff's view of the Involvement of the relatives and the presence of care provision at special housing. The study is to find out what can constitute support or obstacles to the relatives.Three questions have been presented as the structural basis upon which the objective finds its conclusion. These questions try to explore and identify the forms of support that can help relatives in their Involvement in elderly care. There are opportunities and obstacles for the Involvement of the relatives in the care of the elderly as well as expectations of nursing staff on the role of the relatives in the care of the elderly which the following study focuses on.The research reflected in this study involves the care staff and their experiences and views on the relatives who have their older live permanently in residential care.In conclusion, the study identifies similar reasoning among respondents regarding to key aspects of the relatives at the special housing. They emphasizes that relatives are needed there and they are important resource for both the residents and the staff.The results indicate that there may be both opportunities and obstacles for the Involvement of the relatives.

The goal of this essay was to study if the way gaming review sites presented their review evaluation has any influences the level of product Involvement in the users it attracts. The assumption we did during the essay was that there was a connection between user?s level of product Involvement and the quality of the community. To test this assumption we started out by performing observations on the comment sections in three gaming news sites which varied in their method for evaluating games. The result of these observations showed a significantly higher community quality in one of the websites.

Purpose: The purpose of this qualitative study was to illustrate and analyze the approach and parental Involvement of a group of mothers in their children's schooling. Also their reflections on parental Involvement will be highlighted and what the parents experience as obstacles in their Involvement.Method: I conducted six semi structured interviews for my research. I chose to interview six mothers who have a child in the sixth grade. I chose specifically the sixth grade because the mothers will have had quite a few contacts with the school at this point. I also chose not to reveal their ethnicity because they cannot represent a whole ethnic group anyway.Result: The result of my interviews show that the parents have different approaches when it comes to parental Involvement.

Smartphone applications, or apps, are an increasingly important part of omnichannel retailing. While the adoption and usage of apps for communicating with consumers has grown exponentially over the past few years, there is little academic research in this area. The primary purpose of this thesis is to describe how the Involvement in a product category affects consumers' intention to use a retailer-branded smartphone application during their shopping trip. Drawing upon recent IS-literature with models TAM and UTAUT, our results indicate that product category Involvement constitutes an important factor on the intention to use a retailer-branded smartphone application. By viewing Involvement as a multidimensional construct, our study shows that the degree of hedonic and expressive value a product cateogry provides consumers with has important effects on intention, and these relationships are not moderated by consumers' age.

The purpose of this study is to analyze how university students, who are not members of a political party, experiencing existing selective and collective incentives for Involvement in a political party. Furthermore, the study will highlight incentives which could help the political parties to increase their membership. The study is based on seven interviews and the respondents were selected after conducting a survey of students? political Involvement. The interviews were analyzed through the theory of selective and collective incentives. The study shows that the incentives, both selective and collective, for Involvement in a political party in general are weak and that the costs in terms of time, money and education are seen as too high.

AbstractThe purpose of this essay is to study in what way teachers in preschool work with pupils enabling them to gain influence and Involvement in their learning.Influence means being able to make your voice heard which is an important component of a democratic society. Involvement is about being part of a community in which everyone is welcomed regardless of beliefs and opinions. Several of today's researchers believe that learning occurs in interaction between people. Teachers providing meaningful assignments to pupils, they become more motivated to learn.The study is based on observations of how teachers work with influence and Involvement in controlled sessions, and interpretations of them. My results show that children become involved in their learning when they are confronted with a variety of pedagogical approaches to learning.

Banks and their products are traditionally characterized as high Involvement, informational purchases and as such there is a need to shape the market communication to be logical and catering to the need for information that customers are bound to have. With the advent of social media and web 2.0 a company can no longer opt out of the online discourse regarding their company. As social medias are characterized by being an active media, tailored to personal exchanges and opinions, the match with the high Involvement approach that banks usually have to employ is not always ideal. We have examined what happens when banks use different degrees of personal message content and sender profiles on Twitter. Our findings suggest that while some strategies generate higher WOM intentions, others may provide a greater level of sender credibility..

AbstractThe purpose of this essay is to study in what way teachers in preschool work with pupils enabling them to gain influence and Involvement in their learning.Influence means being able to make your voice heard which is an important component of a democratic society. Involvement is about being part of a community in which everyone is welcomed regardless of beliefs and opinions. Several of today's researchers believe that learning occurs in interaction between people. Teachers providing meaningful assignments to pupils, they become more motivated to learn.The study is based on observations of how teachers work with influence and Involvement in controlled sessions, and interpretations of them. My results show that children become involved in their learning when they are confronted with a variety of pedagogical approaches to learning.

AbstractHow do pupils with intellectual disabilities experience participation and Involvement in school work? It was a question I had in mind when I was formulating the thesis statement. I wanted to catch pupils? experiences and analyze them from the sociology of childhood. Do pupils want more Involvement and what obstacles and opportunities do pupils find to exert participation and Involvement?The study is based on six interviews conducted with pupils enrolled in the compulsory school for pupils with intellectual disabilities.

Using stimuli with identical information in both PR and advertising, this study seeks to explain how content class together with the level of Involvement affects the communication effects of marketing messages. There is currently no established way of measuring the value of PR, and contemporary PR metrics do not take into account what effects PR actually generates. PR is often said to have an advantage over advertising due to the effects of third party endorsement, but previous empirical assessments show inconsistent results regarding what effects each content class generates. The result of this study is that PR is stronger at building recall, interest and credibility, and that it has less perceived selling intent than advertising. Results differ somewhat between different levels of Involvement, but the conclusion is that this might not be attributable to the level of Involvement per se but rather to the type of products being used in stimuli - a conclusion that seems valid for previous research as well.

The research aims at revealing consumers? loyalty to a high Involvement product category, connected to a loyalty membership club. Hence, the study aims at explaining similarities and differences between two markets, differently developed in terms of loyalty clubs. The study used IKEA, its loyalty club IKEA FAMILY and women as the company?s main target group, in a case format to study loyalty membership clubs.

Small!size!enterprises!within!the!outdoor!industry!seldom!use!a!structured!process!or!method!when!involving!users!in!product!development.!One!reason!for!this!is!that!many!structured!development!processes!are!designed!for!large!companies!with!very!different!resources.!When!involving!users!in!product!development!processes,!the!most!common!user! is! an! elite! athlete.! She! or! he! often! has! different! requirements! than! the! regular!consumer!and!in!the!customers?!point!of!view;!this!leads!to!nonCmaximized!developed!products.!!The! result! of! this! thesis! is! a! user! Involvement! process! for! small! outdoor! companies!based! on! the! Sister! Kenny! Research! Center! Innovation! Handbook,! a! product!development!process,!which!itself!is!based!on!a!phaseCgate!model.!The!process!focuses!on!the!user!category!enthusiastic!amateurs,!since!this!is!what!companies!in!the!industry!require.!The!process!also! focuses!on!how!and!where! small!outdoor! companies! should!involve!users!and!give!recommendations!on!how!many!users!that!should!be!involved!in!a! product! development! process,! different! from! what! the! theory! recommend.! The!process! also! builds! on! that! ideas! should! come! from! the! users! first,! and! then! being!further!developed!by!the!company's!product!developers.!The!degree!of!communication!between!users!and!the!company!is!shown!and!the!report!clarifies!the!user!Involvement!intensity!in!product!development!processes.!!The!Involvement!process!that!has!been!developed!has!also!been!summarized!in!a!guide!that! can!be!used!by! a! company!on! a!daily!basis.!This! contains! information!on,! among!other!things,!how!users!are!selected!and!how!to!plan!a!workshop.!!! !.

In most software engineering project, users are only involved in the beginning of the project as a help to design the requirements specification but users can be involved after this phase too, but is it effective to do so? With this report we would like to investigate how effective it is to involve users after the requirements specification has been written and approved. To find out how effective it is to involve the users we try some fast and simple Involvement techniques on a quite far gone project. These techniques include ethnographic studies, prototypes and surveys. We also interviewed a couple of people who work with usability and finally delivered a report with our results to them to find out if they found our result relevant.