Serial killers are present in most Media today: TV-shows, books, magazines, news shows and music. Research about them has been made in many fields, such as criminology, psychology and psychiatry. There is also research about the serial killer as a cultural being. In my paper I have looked into the serial killer in fiction. I have chosen to compare two novels that deal with the serial killer Jeffrey Dahmer.

The purpose of the study is to explain whether the introduction of a new and different brand by means of a brand extension affects consumers? perceptions of the product category that the brand is launched in. An experiment was carried out to study the following aspects: associations and constellations of associations to the product category, interest, perceived variation, and the perceived similarity with the category from which the brands were extended. In the study, brand breadth in the original product category was used as moderating variable. Aspects found to be affected by the brand extensions were associations to the product category, the constellations of these associations and the perceived similarity with the category from which the brands were extended.

Today it is common to spray against most weeds by using very expensive weed-killers. The goal for every farmer is to have as low costs as possible for their use of machines and weed-killers. Therefore it is in everyones interest to find other methods to fight the weeds. Finding a way to reduce the rise and growth of weeds already at the preparation of the soil would lower the number of laps over the field and also decrease the amount of weed-killing dose. Tests show that by harrow in the dark it is possible to reduce the population of weeds with up to 60%, but the normal reduction would be about 20-30%. To verify the results above we made tests by using two different methods of preparing the soil. We tested ploughing and harrowing in daylight and during night. Later we checked the number of different weeds in areas prepared in daylight and during night. By studying the results from the different methods used we found a considerable reduction of some kinds of weeds in areas prepared during night..

This thesis examines the possible beneficial effects of a temporary cooperation between a national brand and a private brand. The main hypothesis suggests that if a national brand wants to make a category extension to a remote product category, it should be able to decrease its risk by affiliating itself with a private brand. The national brand should through such a brand alliance be able to borrow some of the flexible characteristics that a private brand possesses to increase its associations with the new category. The survey consisted of 800 questionnaires with different cooperations between a private brand (ICA) and two national brands (Tropicana and Bravo). These were handed out to students in the universities of Stockholm.

This paper quantitatively examines the effects of marketing brands within the same product category and the same brand portfolio jointly. We have chosen to call this type of marketing category advertising. The results of the study show that category advertising leads to increased brand awareness within the category, which is particularly important for brands within less salient subcategories. For strong brands however, category advertising leads to lower purchase intentions, an effect which could potentially be moderated by focusing the advertisement on the complementary nature of the products combined with promotional elements. The study also shows that there is no difference between advertising products jointly and separately when it comes to brand attitude, category attitude, typicality, brand purchase intention for weak brands and category purchase intention.

Private label introductions have been increasing in recent years. The main reason for this is that private labels increase the retailer's profits in the category. The purpose of this study is to examine how a private label introduction affects the category's performance. This study was conducted by studying the category's performance before and after the introduction, two categories are examined. Data have been collected at a Swedish retailer and consists of 38 stores, all located in Sweden and within the same store profile..

Denna undersökning har syftat till att testa om varma/kalla färger kan påverka uppfattningen av en karaktärs uttryck när de används på karaktärskoncept. Undersök-ningen bygger på tidigare forskning om hur färg uppfattas och vilka intryck kalla/varma färger ger..

This paper studies patterns of consumption within a product category. Using make-up as a base for the study, we applied the Mokken Scale to examine if consumers follow a hierarchical pattern when buying items within the product category. Based on a survey of 250 female respondents, we establish a hierarchic scale for consumption. Assuming generally accepted attributes for determining physical attractiveness, the results of the Mokken Scale study were cross referenced with a survey among 200 male and female respondents. Students were asked to evaluate pictures of a model using different combinations of make-up, i.e.

Syfte: Syftet med vår magisteruppsats är att utreda hur involverade parter idag inom dagligvarubranschen i Sverige upplever Category Management. Syftet är även att belysa implikationer samt potentialer inom ramen för Category Management inom den svenska dagligvarubranschen. Metod: Vi har arbetat utifrån kvalitativ metod och genomfört både personliga intervjuer samt telefonintervjuer. Vårt empiriska material har därefter varit underlag vid den teoretiska kopplingen. Empiri: Vi har utfört personliga intervjuer med involverade aktörer inom den svenska dagligvarubranschen.

Almost every day newspapers cover companies and brands in crisis. This should worry companies as negative publicity has been shown to have a great influence on consumer perceptions on brands. In addition, brand crises have been shown to be contagious, meaning that they also affect consumers? views on other similar brands. This study aims to investigate spill-over effects of one brand crisis to another within a product category.

Denna studie utreder vilka funktioner och roller som byggvaruhuskedjor efterfrågar att deras leverantörer från träindustrin bör ha i marknadskanalen. Vidare förklaras hur dessa leverantörer bör agera för att möta dessa krav och förväntningar. Sålunda skapas gynnsamma utvecklingsmöjligheter av nya produktlösningar för att svara upp till nya krav på teknik och produktutveckling för att öka försäljningen av trävaror till de viktiga GDS (Gör-Det-Själv)- och byggmaterialmarknaderna i både Sverige och Europa. Byggvaruhuskedjorna anser att träindustrin har ett alldeles för stort produktions- och volymfokus och inriktar sig för mycket på export av trävaror. Byggvaruhuskedjor efterfrågar alltmer en leverantör från träindustrin med en hög anpassningsförmåga som kan medverka i kedjans utvecklingsarbete och som samtidigt har stor lyhördhet gentemot marknadens behov och har möjlighet att göra anpassningar till lokala GDS- och byggmaterialmarknader.

Private labels have been increasing a lot during the last 30 years. The reason is great margins and it also works as an aid to build a store's brand. The problem is that private labels take market shares from national brands. Retailers need to have a good mix between these products and adopting category management without being influenced by opportunism, which can lower the profitability of a category. The purpose of this study is to examine and describe how private labels are prioritized in the category edible fat.

There is a tough competition in food-stores these days. Storeowners have been forced to try something new to attract customers. One way to accomplish that is to add private labels to the assortment. There are several benefits with these labels; its higher margins for this type of brand and the brand can also strengthen the stores image in the customers mind. When private labels first entered the market, the customer had a relatively low attitude towards the brands.

The purpose of this thesis is to evaluate three web-based search engines and compare the 10 first retrieved documents. We used the search engines Google, Yahoo! and Exalead. The evaluation is based upon 20 topics with strong polarized opinions and these have been derived from Swedish media and every day life. From these topics we have constructed the 20 queries used for searching. The 10 first documents are each placed in four different categories, For, Against, Neutral or Irrelevant.

With this essay we want to enlighten the problems to match the brand image an enterprise has with their determination of prices. The purpose with this study is to examine how customers apprehend when cloth enterprises extend their brand in the same category. Further we want do identify how this kind of brand extension can affect the position on the market the enterprise has. Thereby we want from incumbent relevant theories develop factors which enterprises ought to take into consideration at the time of a brand extension in the same category..