Sök:

Sökresultat:

3317 Uppsatser om Young consumer behavior - Sida 55 av 222

Känslomässig instabilitet och dess påverkan på arbetssökande beteende i en svensk population

Sambandet mellan personlighet och arbetssökande beteende har mestadels undersökts bland studenter tidigare. Denna studie undersökte om känslomässig instabilitet påverkade sättet att söka arbete hos 123 arbetssökande icke-studenter mellan 20-65 år. Enkäten som användes bestod av Personality Questionnaire (Bäccman & Carlstedt, 2010), som mäter personligheten utifrån femfaktorsmodellen, samt Job Search Behavior (Blau, 1994), som mäter förberedande och aktiva arbetssökande beteenden. Det fanns ett samband mellan känslomässig instabilitet och båda arbetssökande beteenden. Känslomässig instabilitet kunde dock inte ensam predicera vilket arbetssökande beteende individer väljer, men tillsammans med ålder kunde känslomässig instabilitet predicera förberedande arbetssökande, och ålder kunde även ensamt predicera förberedande arbetssökande.

Litteratur - en nyckel till livet

This study is an investigation of newly arrived young Iraqis and their view on obstacles and opportunities available in a secondary school in Södertälje City. This is also a comparative study between the newly arrived Iraqis schooling in Iraq and in Sweden. We have used theoretical concepts such as culture, ethnicity, refugee, intercultural education, socialization and PTSD. These have helped us to provide distinct guidelines when we analyze newly arrived young Iraqis in Södertälje City. Our approach has been based on qualitative interviews with both students and teachers.

Konst, musik eller konstigt? - En undersökning om unga musikers syn på det kreativa uttryckets gränsland. Art, music and the fabric that defines it - An inquiry regarding young musicians' views of the boundaries of creative expression

This paper is an inquiry that is trying to establish four young musicians' views of art and music.To define the boundaries of music and art and explore the possible similarities. The musicians were confronted with an artwork by Marcel Duchamp and a composition by John Cage, and have recieved a questionnaire where they were asked to express their views. They were also asked to point out qualities that define music and art and their boundaries. Follow up questions then try to futher clearify their definitions. The findings show that the group has a similar point of view where emotion and feeling rule over intellectualisation in relation to the creation of art..

Varumärkets betydelse - en jämförelse mellan hur unga och äldre påverkas i köpprocessen

The thesis strives to answer the question whether there are any differences between how young customers, in comparison with older, are affected by brands when buying different products. The purpose is to get a clearer idea about the brands' importance in the future and in that way also to give guidance to companies about how to best market themselves and there products.To answer the question, an experiment was conducted with 480 respondents taking a survey where they had to rate a product after reading a short text about it. Some of the texts stated that a specific brand was behind the product while some said the product was produced by an unknown brand.The result of the study was that young people showed a greater propensity of rating products with a brand higher than products without brands, in comparison with the older respondents. This gives reason to believe that brands progressively will become an even more important tool for marketers and an unmatched asset for companies in the future..

Välkommen till en minnesvärd upplevelse : En studie om Event Marketing

The society of today is overflowed with information and commercials. There is a thick media noise that the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has an ability to work its way through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this essay.To be able to answer these questions we interviewed the marketing manager of two different companies, L´oréal and TeliaSonera.

Prospects of a Challenger - A case study of Microsoft and the Console Industry

Purpose: The purpose of this thesis is to give a contribution to the studies of what strategies those are of importance for challengers in consumer technological markets aiming for the market leader position. To be able to investigate this phenomenon we have chosen to study Microsoft?s second position in the video game console industry. In addition, we want to illuminate Microsoft?s competitive advantages, how Microsoft can take advantage from Sony?s setbacks and what strategies those are of importance for Microsoft in the battle of becoming the market leader.

Berörd.. och förförd? : En studie av interpersonell beröring i butiksmiljö

Syfte: Syftet med studien är att undersöka hur interpersonell beröring från en anställd, i form av ett handslag, förändrar kundens uppfattning av shoppingupplevelsen. Vidare ämnar studien att väcka intresse för ämnet likväl som att ge rekommendationer för vidare forskning av det taktila sinnets och den interpersonella beröringens betydelse i marknadsföringssammanhang.Metodik: Studien är utförd genom en kvantitativ undersökningsmetod med ett deduktivt angreppssätt. Ett teoretiskt ramverk presenteras, utifrån vilket hypoteser i sin tur har formulerats. För att kunna testa de framtagna hypoteserna har ett fältexperiment utförts på Teknikmagasinet i Kalmar. Utifrån analyser av resultaten har generella slutsatser dragits, vilka ligger till grund för rekommendationer för framtida forskning inom ämnet sinnesmarknadsföring med fokus på det taktila sinnet och interpersonell beröring.Resultat: Studiens resultat visar vidare att interpersonell beröring, i form av ett handslag, påverkar shoppingupplevelsen på ett positivt sätt.

"Vill man skapa ett bättre samhälle gäller det att inte stanna vid ett område." : En studie om fyra unga lokalpolitikers uppfattningar av politiskt engagemang.

This examination project is an investigation about the opinion and comprehension for political engagement of four young municipal politicians. The purpose with this project is to describe and understand the pronounced comprehension for political engagement. There is also an intention to investigate the educational in discussing political engagement with students in social studies at upper secondary school. The method that has been used is ?map of conceptions? because of its appropriate way to elucidate the comprehension and understanding of a certain subject. Those four young municipal politicians see political engagement as the will to improve the community. There is also an importance to have a large engagement in more areas than just one.

Varannan vatten - Ett rekommenderat sätt att dricka : en intervjustudie om unga vuxnas upplevelser av fenomenet

Högtider är i Skandinavien förknippade med alkohol och festligheter, detta är en del av vår kultur. Konsumtionstillfällena är få och oftast placerade vid veckoslutet, det är mer accepterat att vara full en fredagskväll är mer än en måndagsmorgon. Beslut från regeringen avser mål och insatser för bland annat användandet av alkohol samt att minska bruket av det. Att begränsa alkoholens negativa effekter har länge varit en viktig fråga för folkhälsan. I och med detta skapades kampanjen Varannan vatten, för att minska berusningsdrickandet i samhället.

Den konstruerade verkligheten : En studie om porträtteringen av män och kvinnor i filmtidningen Cinema

There are many researching studies to be found that describes how media relates to men and women differently. Even if it?s a newspaper research or a magazine research they all display the same information. That there are differences in the way that women and men are described or portrayed in articles and pictures. Most of these gender studies are made on a basis of magazines that are mainly intended to men or to women.

Hållbar konsumtion av nötkött och mjölk

Sustainable beef and milk consumption. The consumption of beef and dairy products in Sweden is high. A lot of greenhouse gases are emitted from the production of these products. The production of beef in Sweden has decreased but the import has increased. The number of dairy cows has decreased while beef-production with suckler-cows has increased in Sweden.

Koden i ljuset av lagen : DRM, upphovsrätt och det digitala samhället

This is a qualitative case study of young womens? experiences of blogging about One Direction on the social media/microblogging platform Tumblr. The aim of this study was to find out what fan blogging is and why fans blog. We did this by creating an account on Tumblr where we invited young women between the ages of 16?29, who had active fan blogs dedicated to One Direction, to answer an open-ended questionnaire.

Du väljer själv- En kvalitativ studie av Nya Vägvalet Rosengård

Youth crime is a subject widely discussed in media as well as in the academic field of criminology. One of the topics within the research field of youth crime discusses how to effectively help young people leave a criminal lifestyle behind. It is within this topic that the focus of this essay lies. This qualitative study examines a community based program in the Swedish city of Malmö called Nya Vägvalet (The New Choice of Path, own translation), which works with juvenile delinquents and the issues that surround the youths lifestyle. The aim of the essay is to explore the foundations and methodology of the program, how the methods of the program are put into practice and how these methods compare to what current research findings claim to be effective factors in successful interventions.

När Sanningar Möts. Unga i interreligiös dialog

This study centres on the question of how interfaith dialogue can function as a meeting place for young people from different social and cultural backgrounds. The study is based on qualitative interviews with five young participants in an interfaith project taking place in Sweden in 2013 and 2014. For reading the material through a lens of late modern religiosity, Heelas and Woodheads thesis of a spiritual revolution was used. To be able to conclude whether the religiousness of the participants functions as a social resource, Hammack and Cohlers term narrative engagement is used. Lastly Knitters models of theologies of religions was used in the analysis of how the participants reads and understands their own and the others faiths.The study shows that the participants meet in the common aim of defining a religious identity in a late modern and pluralistic society.

Hur tänker de nu?: En studie om användandet av inkongruenta kändisar

Many companies choose to market their products and brands with help from celebrities. This is not a new phenomenon, though, this strategy is something that we consumers start to get used to and the risk that the consumer unconsciously unselects the message grows. A recently much-disputed theory is the use of incongruent marketing. This means that companies uses a marketing message with the objective to not match the consumer?s expectations.

<- Föregående sida 55 Nästa sida ->