In today?s society, people do not solely purchase a product for its promised use. Instead, a brand is purchased and along with that brand comes a variety of associations. The associations of a product?s brand are what contributes to the added value that, according to this study, is what distinguishes a brand?s power.

I en föränderlig värld är det viktigt att snabbt möta skiftande krav ochatt medarbetare är initiativrika, menar både företagare och forskare.Medarbetare som gör mer än plikten kräver och tar egna initiativ,uppvisar Innovative Work Behaviour (IWB). Syftet med studien varatt undersöka om organisationsfaktorerna autonomi, öppet klimat ochrolltvetydighet kan förklara variationer i IWB, med hänsyn taget tillen individuell faktor. Samtliga variabler mättes genom ettfrågeformulär online i ett stickprov om 119 personer.Korrelationsberäkningar visar att samtliga organisationsfaktorer harsignifikanta samband med IWB. En regressionsanalys visar att det ärindividfaktorn som har störst prediktionskraft, följt av öppet klimat,autonomi och bakgrundsvariabeln personalansvar. Studien visar attbåde personlighet och villkor i arbetet har betydelse för IWB..

AbstractIn Sweden all persons under the age of 18 are considered children. The age when it is possible to be held responsible for a criminal act, and therefor convicted in court, is 15. Society?s and, perhaps first and foremost, the authority?s attitude towards juvenile crime is that they should not be equal adults in the process within criminal law. Because children are considered essential for the society of tomorrow, it is important to pay extra attention to crimes committed by juveniles.

I en föränderlig värld är det viktigt att snabbt möta skiftande krav ochatt medarbetare är initiativrika, menar både företagare och forskare.Medarbetare som gör mer än plikten kräver och tar egna initiativ,uppvisar Innovative Work Behaviour (IWB). Syftet med studien varatt undersöka om organisationsfaktorerna autonomi, öppet klimat ochrolltvetydighet kan förklara variationer i IWB, med hänsyn taget tillen individuell faktor. Samtliga variabler mättes genom ettfrågeformulär online i ett stickprov om 119 personer.Korrelationsberäkningar visar att samtliga organisationsfaktorer harsignifikanta samband med IWB. En regressionsanalys visar att det ärindividfaktorn som har störst prediktionskraft, följt av öppet klimat,autonomi och bakgrundsvariabeln personalansvar. Studien visar attbåde personlighet och villkor i arbetet har betydelse för IWB..

This study will focus on the role of social services and their experiences regarding why youth become involved in criminal activities, as well as the preventive measures social services offer to address this issue. The paper employs the theories of territorial stigmatization, systems theory, and labeling theory (of deviant behavior). The study is based on a qualitative method. Semi-structured interviews were conducted with social workers who have experience working with youth involved in criminal activities or at risk of involvement. The results indicate that a lack of social cohesion can be a contributing factor to youth involvement in crime, and various factors can lead individuals to such situations.

Purpose/Aim: The aim of this paper is to find out how the new media landscape and new communication channels is altering how companies and organizations can reach out with their messages. The aim is also to shine light on the different trends within advertising today and also to discuss the Tivo-effect ie. that consumers are doing whatever possible to avoid advertisements.Material/ Method: I have used a qualitative research method where I have interviewed a number of people working in advertising in Sweden. The paper also includes material from books, article and various websites.Main results: In order for advertising agencies to create successful advertisement and to generate positive associations around a certain brand, it?s crucial that the advertisement is relevant for the target group.

The purpose with this report is to compare moose browsing in young stands within a small game preservation, and if there are any differences between two areas. The method used in the inventory is a local damage caused by moose browsing survey. It is suitable on areas that have more than 50 hectares but less than 250 hectares of young forest. Inventory of moose browsing is best done on bare ground in the spring and should preferably be done before the flushing begins at the pine. Orsblecks game management area is divided into two different moose management areas, Noppikoski and Siljansringen. During the winter Siljansringen has a denser winter strain of moose, because of the moose seek out lower parts with less snow during the winter. This should also lead to the southernmost part should accommodate larger proportion of damages caused by browsing by moose.

The essay deals with the subject about branding and the communicative process that entails between businesses and consumers. The purpose of this paper is to increase understanding of the opportunities and risks of brand building through sponsorship and Co-Branding. This descriptive analysis is made by highlighting the partnership between two strong brands in the Swedish market, Åbro & AIK, and how internal and external associations related to their impact on brand equity. The study has led to the conclusion that the sponsorship should be seen as synonymous with Co-branding, ie. a synergy between two or more brands.

AbstractThe term aftercare is largelyexplained by means of the contextual and ideological conditions for treatmentwhich are to be found in juvenile care facilities. The development of the livesof young people who have been placed in care facilities is dependent ontherapeutic relationships, professional separations, continuing follow-ups andan even transition from control to autonomy. The aim of this study was toexamine the steering mechanisms behind the execution and planning of aftercareat a youth facility for care or residence. The aim was further defined throughthe specification of the following questions: 1. How are the concepts ofresocialisation and aftercare define and delimit? 2.

This thesis is an attempt to study if the school cinema project in Kungsbacka is an establishedactivity. Qualitative interviews have been performed with the cinema owner, the projectleader and a politician of the municipality, about their views on the project. Teachers andpupils have also been interviewed. In the case of an established activity, the thesis also attemptsto answer what causes have contributed to such an establishment.The study shows that the school cinema project is an established activity in Kungsbacka andthat all parties involved are satisfied with it. The project has guaranteed the cinema's existence.According to the thesis, the reasons for the establishment are that govemment funds enabiedthe project to initiate.

 This essay is about how the educators can use the play as a tool to develop childrens social skills with eachother. The work is based on a qualitative study using a survey, where the educators can tell how they work within the play. I chose to use five different participants in my essay. All of them work in the same preschool, south of Stockholm.In this essay I have two questions. These two are:What do the educators tell about the importance of play for children's interaction?How do the educators tell how they work with the play to develop the children?s social interaction?Previous research shows that play gives the children opportunity to develop socially, emotionally, intellectually and physically.

The aim of this study was to try to identify what young women see as typically female and how this affects them as individuals, focusing on the female body. How free or limited do they consider themselves to respond to prevailing ideals of beauty, to men and other women. Our questions are how young women construct femininity through the body and why? We do this by using a holistic gender perspective and with the help of key theoretical concepts; gender, normative femininity, heteronormativity, performance, freedom/power and the female body,. We have had a qualitative approach and we have done interviews with six girls in secondary school age.

Background: Dementia is an umbrella term for a group of diseases that affects the brain and causes cognitive impairment. Animal-assisted Therapy's goal is to meet patients' physical, psychological and social dimensions within the current health care field. To avoid problems like infections and allergy, robotic animals has been developed. The purpose of robotic animals is to induce relaxation and well-being of persons with cognitive impairment for example.Purpose: To compile scientific articles on which effects care dog and robotic animals have on mental and physical health in patients with dementia. Method: A literature review consisting of nine quantitative research articles.

Over the past two decades, trends of integration processes in terms of citizens of different ethnicities, different gender and different sexual belongings, etc. has grown thanks to debates and new legislations. A marginalized and discriminated group in society such as women, immigrants, homosexuals, transsexuals and people with disabilities during this time has gained momentum in the community. The curiosity over whether these developments have changed our attitudes and values to the world around us, and if so how, is the reason for this master's thesis in disability studies.The Swedish development forms the basis for my belief on a younger generation of people who would be more tolerant than previous generations, in terms of what is considered to belong to the norm in our society, or not. The purpose of this study is therefore to increase knowledge about what beliefs young people today have about people with disabilities.

The market for fashion and interior consists of a large amount of retail chains, which together creates high competition. To be able to compete and to be the most obvious choice for the customers, retailers must review their activities that exist in the company and improve them. This concerns store chains since it is so important that the stores communicate the retailers strategy and it is very critical because of the impact that the stores have on the communication with customers. It is after all in the stores that the buying decision is made. With this information, it is important to strive for uniformity through the chain and especially the stores.