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3317 Uppsatser om Young consumer behavior - Sida 54 av 222
En lycklig omställning av Sverige
This paper aims to examine how and to what extent, a transition of Sweden according to the principles of Omställning Sverige (Transition towns Sweden), have the potential to contribute to a society with increased happiness.The paper is based on a qualitative textual analysis of the key texts in the Swedish Transition towns movement, Omställning Sverige. In the first part of the study the most important transition principles of Omställning Sverige were identified. Four key principles emerged: An altered view of economics, a spiritual change, a stronger local community and increased awareness. These transition principles were then analyzed through the lens of the scientific fields position on happiness, followed by a summarizing conclusion.The altered view of economics which Omställning Sverige advocates, where sustainability and quality of life are priorities over economic growth, is even necessary to secure our basic physiological needs. Such an economy has also improved conditions for economic stability, high employment and higher efficiency in the sense of happiness promoted in relationship to how many natural resources are used.
Framgång, med eller utan karriär? : Unga vuxna om karriär i mediabranschen
The aim of this study is to enlighten how todays working environment affects young individuals descriptions of how to reach success in work life, now often titled as ?career?. Our purpose has been to analyse how the term career is constituted discursively among young people in jobs characterized by flexibility. The study is based on six qualitative interviews with young adults in the media industry, all between 20-30 years old. By utilising a Foucaultdian discourse analysis we want to expose how the competing and dominating discourses, that our interviewees? statements are based on, can be associated with a wider social context. The study reveals that our interviewees describe career in two separate ways, both positively and negatively.
The Complexities of Lifestyle Brand Segmentation - A Study of the Lifestyle Brand Converse
This master thesis takes its point of departure in the conflicting worldviews of modernism and post-modernism. As traditional segmentation theory springs from the modernist worldview, this study aims to contribute to the understanding of the complexity regarding market segmentation for lifestyle brands in contemporary society, where the consumer is often claimed to be post-modern. The research was conducted in Malmö and Lund and involved 25 Converse users as respondents. The methods used in this thesis starts with observations as a sampling technique in order to locate the respondents. Short interviews and photo documentation followed.
KOMMUNALSKATTER OCH KONJUNKTUR
Fiscal policy and its consequences have attracted much attention on both academic and societal level, in Sweden and elsewhere. However, the dependence between fiscal policy on municipality level and business cycles has only recently sparked a debate among Swedish economists. Studies point out that a law which came to force in 2000, balanskravet, may have caused municipalities to lower expenditures, alternatively raising taxes, during recessions. This thesis examines how the level of municipality taxes depends on business cycle fluctuations and the impact that balanskravet has had on this correlation. We employ econometric regressions, with annual data covering the period 1980-2014, to enable an analysis of the dependence between taxes and business cycles, both before and after the introduction of balanskravet.
Sjukhusbibliotekarier i fokus En fenomenografisk undersökning av sjukhusbibliotekariers uppfattningar av yrkesrollen i arbetet med barn och ungdomar
The main purpose of this thesis is to investigate hospital librarians understanding of their professional role in working with children. Two different aspects of the professional role were focused on; professional knowledge and ethics. The following research questions were posed: - How do hospital librarians experience their professional role in working with children and young people? - What is regarded as professional knowledge content for hospital librarians in working with children and young people? - How do hospital librarians view ethical aspects in working with children and young people? The issues have been addressed through qualitative interviews with seven hospital librarians. We have used phenomenography which is both a set of theoretical assumptions and a methodology.
Manlig omskärelse : Föräldrarnas eller barnets religionsfrihet?
Bullying is today a major problem in schools worldwide. Far too many children are forced to undergo bullying day in and day out without anyone seeing or doing something. My purpose with this study is to find out how four F-6 schools in a municipality south of Stockholm are describes their work to get zero tolerance for bullying at their school.My questions are:How does the four F-6 schools' anti-bullying group in a municipality south of Stockholm describes their work to have zero tolerance for bullying?What do the employees in the school anti-bullying groups consider that bullying is?Why do the employees in the school anti-bullying groups think bullying occurs?Who do the employees in the school anti-bullying groups think are bullies or are being bullied?To get my results I have done four interviews with those in charge of the school's anti-bullying group. My theory is based on standards, what is acceptable behavior and normative theory, hypotheses, what is right and wrong as well as desirable or undesirable behavior.
Syrning i kunskapsföretag - hur det balanserade styrkortet fungerar som styrmedel i ett kunskapsföretag
I uppsatsen utreder vi hur ett balanserat styrkort fungerar som styrmedel i ett kunskapsföretag. I den teori som finns om kunskapsföretag står det ingenstans att det balanserade styrkortet är ett sätt att styra kunskapsföretag på. Trots detta upptäckte vi att flera kunskapsföretag använder sig av det balanserade styrkortet. Genom att göra intervjuer på Ernst & Young, vilket är ett kunskapsföretag som använder sig av det balanserade styrkortet, fick vi en inblick i hur styrkortet fungerar i verkligheten. Vi kom fram till att för att styrningen med det balanserade styrkortet ska fungera i kunskapsföretag, bör ett företag i första hand styras med hjälp av friare styrformer, så som målstyrning och deltagande, där de anställda har självständighet och frihet.
Grundlagsskyddad yttrandefrihet på internet - En analys i kölvattnet av Lexbase
This is a qualitative case study of young womens? experiences of blogging about One Direction on the social media/microblogging platform Tumblr. The aim of this study was to find out what fan blogging is and why fans blog. We did this by creating an account on Tumblr where we invited young women between the ages of 16?29, who had active fan blogs dedicated to One Direction, to answer an open-ended questionnaire.
Samverkan ? Det svenska välfärdssamhällets nya arbetsform. : En kvalitativ undersökningsstudie om samverkan mellan socialtjänsten, polis och skola.
Abstract Many researchers in social work believe that in today's society require the interaction between organisations takes place on social problems. This study examined the interaction between the police, social services and schools.The purpose of this study are as follows; the aim is to investigate the interaction between social services, the police and schools about young people aged 12-18 years who are at risk for abuse and crime.My questions are: How do the different professions interact regarding young people at risk for abuse and crime? How do they meet young people in their daily work? What obstacles can the different professions see in interaction? What effects do the different professions see in interaction?The study is a qualitative study conducted with semi-structured interviews. Respondents have been two from each organisation.The theory used in the analysis of empirical data is new-institutionalismen. New-institutionalism is a theory developed from organizational theories.
Den trojanska bloggen : Bloggreklam, en effektiv marknadsföringskanal?
Purpose The purpose of this paper is from a consumer perspective analysis whether or not blogs are affecting a customer?s purchase behaviour to a larger extent compared to traditional marketing methods through TV commercials. Additionally, within the scope of this try to identify the type of consumers that are more influenced to a purchase decision by blog contents compared to others.Methods Through a quantitative approach this study will examine the effectiveness of advertising in blogs. A survey was used in order to collect data where the respondents corresponded to the population in Sweden in the ages 15-79. Initially the size of the blog audience was estimated and thereafter it was examined how many of these that were affected towards a purchase decision by blogs.
Mänskliga rättigheter inom den svenska klädesindustrin : Klädföretagens revision av sina leverantörer i utvecklingsländer
This essay is about how the educators can use the play as a tool to develop childrens social skills with eachother. The work is based on a qualitative study using a survey, where the educators can tell how they work within the play. I chose to use five different participants in my essay. All of them work in the same preschool, south of Stockholm.In this essay I have two questions. These two are:What do the educators tell about the importance of play for children's interaction?How do the educators tell how they work with the play to develop the children?s social interaction?Previous research shows that play gives the children opportunity to develop socially, emotionally, intellectually and physically.
Att hantera sexualiteten i det tjugonde århundradet : en studie av sexualrådgivningen på ungdomsmottagningen och förmedlingen av normer från personal till ungdom
The subject of this paper is the mediation of norms about sexuality, from personnel working at the Swedish ?ungdomsmottagning? (youth centre for service and counselling about sexual health), to the visiting teenagers. The purpose of the empirical study is to investigate how the staff understands the part of their work that implies giving advice about sexuality; how they work, which norms they have about youth sexuality and how they see their roll as advisers. To answer these questions, I have interviewed six staff members working at different youth centres. Three of them work as social counsellors and three as midwifes.The main area of work at the centre consists of individual appointments, but another important task is meeting with school classes visiting for purposes of study.
Införande av truckdatorer på Pharmasia & Upjohn Consumer Healthcare AB
Målet med detta examensarbete har varit att på bästa möjliga sätt finna ett truckdatorsystem som kan förbättra arbetssituationen och säkerheten i Movex på förrådet hos Pharmacia & Upjohn Consumer Healthcare i Helsingborg.Truckdatasystemets främsta egenskaper skall vara enkelhet, smidighet, lätt utbyggbarhet för framtida behov, samtidigt som det skall fungera med det nuvarande Movex systemet.Riktlinjerna som drogs upp för projektets genomförande:? Materialflödesanalys genomfördes och overheadmaterial skapades? Information inhämtades om tänkbara leverantörer på marknaden? Selektering av leverantörer mot upprättad kravspecifikation? Inhämtning av offerter och besök på referensanläggningar? Demonstration och uppkoppling mot Movex på Pharmacia? Prisförhandling, egenskapsbedömning - ordervinnande faktorer? Val av slutgiltig leverantör? ImplementeringsplanDet slutliga valet som truckdatorsystemleverantör föll på Teklogix. Fördelarna med deras system var bland annat följande:? kompakt, lättplacerad terminal? personalens favorit? stor potential att utveckla ett bra system med inläsning av streckkoder på ett rationellt sätt? kort svarstid mellan terminal och Movex? bakåtkompatibelt samtidigt som systemet har stora framtidsmöjligheter.
Ständiga förbättringar för konkurrenskraftig och hållbar utveckling : En fallstudie utförd på Hammarplast Consumer AB, Tingsryd
Studien är utförd på Hammarplast Consumer AB med syftet att skapa djupare förståelse i hur producerande verksamheter arbetar med sina ständiga förbättringar och hur de kan på ett strukturerat sätt utföra förbättringar i den dagliga styrningen för att nå konkurrenskraftig och hållbar utveckling.För att detta skulle uppnås dokumenterades företagets vision och utmaning, som sedan bröts ned till ett detaljrikt måltillstånd med hjälp av att nuläget analyserades i den valda processen. Därefter gjordes små, snabba steg och korrigeringar mot måltillståndet, vilket genomfördes med planering, genomföring, reflektering och uppföljning. Det gav förbättringar som var värdehöjande för företaget och som resulterade i ett steg närmare visionen. Det strukturerade tillvägagångssättet, kata, bidrog till att medarbetarna blev engagerade och involverade.I de avslutande kapitlen fördes en diskussion om hur företaget kan på ett strukturerat sätt utföra deras ständiga förbättringar i den dagliga styrningen som kommer att föra dem emot en konkurrenskraftig och hållbar utveckling..
Att skriva, skriva om och skriva om sig själv : En komparativ undersökning av Inger Edelfeldts och Bengt Martins omarbetade berättelser om homosexualitet
Inger Edelfeldt (1956) and Bengt Martin (1933-2010) are two Swedish writers of different generations. Both of them did, between the years 1968 to 1983, write about adolescent men coming to terms with their homosexuality. Edelfeldt wrote two versions of the same story, with slight but significant differences, the main being different implied readers (adult versus adolescent). Bengt Martin wrote about three young homosexual characters: Joakim, Bengt and Bengt. The story about Joakim is presented as fiction but bears many resemblances with Martin?s autobiography.