Lots of choices are to be made by a company who enters a new market with a new businessidea. Common questions that show up when a company is making it´s businessplan are how to target the market and how to use marketing as a tool to reach a specific customer or segment. It is difficult to know wether to target the market in different ways and what processes that can be used in the choice how to select the most potential and profitable customer. Another important question is how a company can positioning themself in a way so the customer will get a positive understanding of the company and what different positive abilities to mention in a possible businessproposal. This study is made on a small company in Sweden called AYEN Technology.

Background: Breastfeeding frequency decrease in Sweden and infants born preterm is a particularly vulnerable group to not be breastfed according to current recommendations. Mothers of preterm infants have an extra need of support from the health care system. Mothers' self-efficacy in breastfeeding affects the outcome of breastfeeding. Health professionals' attitudes to breastfeeding have an impact on the breast feeding support they provide to the mothers.Aim: To investigate whether an intervention could strengthen self-efficacy in breastfeeding among mothers of premature babies. A further aim was to investigate whether the intervention influenced health professionals' attitudes to breastfeeding.Method/Design: An experimental study with quantitative approach in the form of questionnaire survey was conducted.

This essay tries to explain how Swedish donor organisations are working with democracy in foreign aid. Three case studies of Sida, LO-TCO Biståndsnämnd and Rädda Barnen aims to give an overview of Swedish donor organisations, their work with democracy aid, evaluation and the problems with foreign aid. With Carothers theory of democracy aiding I analyse the success of Swedish democracy promotion, how civil society contributes to democratizaion and how democracy is measured.I find that Swedish democracy aid overall is successful due to a wider perspective of the term democracy. When democracy involves human rights it gives the donor a possibility to work with democracy promotion in a more extensive area and especially in the civil society. The essay stresses the importance of being subjective when evaluating and that one have to focus on the definition of democracy in each specific case.

Hälsofrämjande arbete i förskolan och dess inverkan på barns hälsa ser vi som viktigt för vår yrkesroll att studera. Det är viktigt att barn får en hälsosam grund att stå på tidigt i livet, och främst i förskolan där de befinner sig långa stunder i sina tidiga år. Syftet med studien var att undersöka om, och i så fall vilka uppfattningar förskollärare har i det hälsofrämjande arbetet i förskolan och om de har ett medvetet arbetssätt. Vi har valt att använda oss av en kvalitativ fenomenografisk intervjumetod med tre observationer av miljö för att fördjupa resultatet. Vi intervjuade sex förskollärare på tre olika förskolor och det var även där vi gjorde våra observationer.

Background: Overweight and obesity has become an increasing health issue around the world, which leads to an increase of cardiovascular diseases. The reason for this is a lack of physical activity in combination with an overconsumption of unhealthy food. In the primary healthcare is the ordination of physical activity on prescription offered as a treatment, which is an important health preventive action. When clients get physical activity on prescription they are given the opportunity to receive health counseling as a way to motivate a change in an unhealthy way of living.Objectives: This study aim to examine the experience of the health counseling of individuals with overweight related problems, in combination with the prescription of physical activity.Method: Qualitative interviews were chosen as method. Nine individuals participated in the study, seven females and two males, who had been to health counseling at Friskvården in Värmland.

As students of graphic design the craft of print is close to our hearts. One of the most essential mediums of the evolution of printing techniques is the poster. In a world where digital mediums are being utilized to a greater degree everyday, our love for the printed poster makes us wonder if the days of the poster are counted.What we did was to take a closer look at the role of the poster in promoting events. We focused on the Stockholm area and did qualitative interviews with three different event promoters. Live Nation which is an international live entertainment promoter, Dramaten which is one of Sweden?s most well respected theaters and Stockholm Live which is a stand up comedy promoter in Stockholm city.From doing this we learned that economics play an important part in defining the role of the poster.

The purpose of this study is to illustrate if structural factors to welfare indicators and the internal organisation of handle social assistance in combination with dominating ways of living with their values and norms can be used to explain why the costs of social assistance are low in Säffle township. The character of this study is exploratory, though important aspects in this case was unknown. The empiricism come from descriptive secondary statistics and from qualitative interwievs with three inhabitants in Säffle, whom are experts which means they know the township of Säffle and it´s inhabitants well. Säffle has been studied from four perspectives, of which the first two have a top- or macroperspective. In the study appears two divergent pictures.

Background: Homelessness is increasing, and health care is still difficult for many homeless people to achieve. If they get sick, it is both technically challenging to get a clinic they can go to, but also an economic problem because most of the homeless have no gainful employment. The fact that many homeless people experience bad attitudes of health care professionals is one reason why they don?t seek healthcare until an emergency arises. In the profession as a nurse, all people should be given equal treatment regardless of background.

Ill health takes different expressions during different periods in life and habits during the early years affect the health during the rest of the lifetime. Bronfenbrenners ecological systems theory has been used as a theoretical starting point in this cross-sectional study. The aim of this study was to identify differences in self-rated health and health-related factors between boys and girls and between the compulsory school and the upper secondary school in Sundbyberg municipality as a basis for the planned activity in the Young Women?s shelter in Sundbyberg, as well as in other municipalities A questionnaire consisting of 24 questions based on different variables has identified disparities in health and health-related factors between boys and girls in Sundbyberg municipality (n=323). This paper found pronounced differences between the sexes in terms of sex and relationships, security, emotional support and psychosomatic complaints.

Title: Experiences of physical activity in a flat country Regular physical activity provides many chronic diseases and is an important contributor to health promotion. According to Swedish goals for public health, community planning ought to provide opportunities for exercise in all groups of the population and exercise in daily life should be uncomplicated, even in rural areas. The purpose of this study was to explore how individuals living in a flat country experienced their opportunities for exercise on a regular basis. Four semi-structured interviews were carried out with a phenomenological approach and for the analysis a phenomenological-hermeneutic method was used, resulting in two main themes and nine sub themes. The first main theme ?The reciprocal relation between physical activity and the landscape? showed that the informants experienced that they had good opportunities in the landscape for physical activity, it was easy to exercise on a regular basis, provided there was motivation.

Health and fitness are two controversial and not easily defined topics that affect people in our modern society every day. We believe that we can find a link between individualism, globalization and the stress concerning weight and appearance ideals. Our bodies have turned into a popular subject for the media, and there is no indication that the interest will decline. As the world gets more artificial, "natural" ideals are getting more attention, such as the concept of a strong and healthy body. But there is also a downside, for example with health issues such as cardiovascular disease increasing following the birth of high-fat diets.

Health and fitness are two controversial and not easily defined topics that affect people in our modern society every day. We believe that we can find a link between individualism, globalization and the stress concerning weight and appearance ideals. Our bodies have turned into a popular subject for the media, and there is no indication that the interest will decline. As the world gets more artificial, "natural" ideals are getting more attention, such as the concept of a strong and healthy body. But there is also a downside, for example with health issues such as cardiovascular disease increasing following the birth of high-fat diets.

Thirteen percent of the Swedish children declare that they have been beaten by their parents or other adults. While interviewing these children it has been discovered that they want adults to talk to them more about the violence they have experienced. Through intense research the understanding of the importance of asking patients about violence has deepened, during the last years and this year a new Swedish law has been instituted about the matter. The Swedish school nurses work shall be health promoting and preventive, due to the Swedish law about schooling. In this work the school nurses have an institutionalized task in performing health consultations with every one of the Swedish children.

This study aims to examine the effect management control systems have on which goals health centers prioritize. The management control systems of one privately owned and one publicly owned health center have been studied through a qualitative case study. Robert Simons (1995) framework with four levers of control (diagnostic control systems, interactive control systems, belief systems and boundary systems) has been used to structure the study. For both health centers we found a conflict of interest mainly between the diagnostic control system and the beliefs system, where the diagnostic control system is biased towards quantitative goals and the beliefs system is mainly biased towards qualitative goals. However, despite the unbalanced levers of control the studied health centers have been able to reach a well functioning compromise between quantitative and qualitative goals..

A quantitative study was conducted with the aim to investigate whether individuals use a specific conflict strategy when they are in a task conflict or a relationship conflict in their workplace. The study also examined whether individuals experience positive or negative effects of a task conflict or a relationship conflict when a specific conflict strategy have been used. Previous research explains the effects of task conflicts and relationship conflicts at the workplace (De Dreu, 2008) Likewise lifts the effects of the conflict strategies interaction, avoidance, and power and coercion (Hoerr, 2005; Meyer, 2004; Trudel & Reio Jr., 2011). However it does not tie together what the conflicts and conflict strategies have for effects together. This also means that it is impossible to discern if there is a strategy that is frequently used in a specific conflict type.