Affischen - Ett döende medium?
En kvalitativ studie av evenemangsaffischering
As students of graphic design the craft of print is close to our hearts. One of the most essential mediums of the evolution of printing techniques is the poster. In a world where digital mediums are being utilized to a greater degree everyday, our love for the printed poster makes us wonder if the days of the poster are counted.What we did was to take a closer look at the role of the poster in promoting events. We focused on the Stockholm area and did qualitative interviews with three different event promoters. Live Nation which is an international live entertainment promoter, Dramaten which is one of Sweden?s most well respected theaters and Stockholm Live which is a stand up comedy promoter in Stockholm city.From doing this we learned that economics play an important part in defining the role of the poster. Our research shows that events with a lower budget utilize a larger degree of promotion through posters. We also learned that the communicative effect of the poster is mainly positive when used in an integrated collaboration with other media channels.What we finally drew as a conclusion is that the use of promotion with posters is declining. But there is no reason to believe it will completely disappear as its unique and effective communicative qualities is in no way obsolete.