Titel: Ta för Dig av Eslöv! - Ett svenskt perspektiv på platsutveckling.Beskrivning: Kandidatuppsats inom programmet Service Management, Lunds Universitet, Campus Helsingborg.Författare: Sandra Friberg, Kristin Holmqvist och Cajsa Moberg.Handledare: Filippa Säwe och Hervé Corvellec.Datum: 2008-05-29. Eslöv har länge fått dras med epitetet ?Sveriges tråkigaste stad? som under årtionden påverkat människors image av platsen. På grund av trenderna mot ökad kommersialisering, mobilitet och homogenisering, har det aldrig tidigare varit så viktigt för platser att differentiera sig från varandra och upprätthålla en positiv image. Syftet med denna uppsats är därför att undersöka hur en liten, svensk kommun kommunicerar ut sina differentierings-strategier för att påverka sin image i positiv riktning.

Genom Internets uppkomst och sociala mediers utveckling har konsumenter allt mer börjat vända sig bort från traditionella medier som radio, TV och nyhetstidningar. Detta eftersom konsumenter ser sociala medier som en mer trovärdig källa till information och att det erbjuder dem att själva ha kontroll över sin mediekonsumtion. Sociala medier erbjuder även konsumeter att sprida information till en global publik. Eftersom att konsumenter fått mer kontroll över sin tillgång till information har konsumenter även fått en makt i sin relation till företag. Samtidigt utsätts konsumenter för mängder av marknadsföringsbudskap dagligen vilket har skapat ett mediebrus.

Hotellbranschen a?r en bransch som sta?ndigt expanderar. A?ven om bela?ggningsgraden pa? hotellen inte o?kar avseva?rt va?xer antalet o?vernattningar pa? hotell vilket tyder pa? en o?kad konkurrensbild pa? marknaden. Samtidigt fokuserar tja?nstefo?retagen alltmer pa? fo?retagets personalresurser och att kunna erbjuda na?got uto?ver ka?rntja?nsten fo?r att differentiera fo?retagets position pa? marknaden.

Hotellbranschen a?r en bransch som sta?ndigt expanderar. A?ven om bela?ggningsgraden pa? hotellen inte o?kar avseva?rt va?xer antalet o?vernattningar pa? hotell vilket tyder pa? en o?kad konkurrensbild pa? marknaden. Samtidigt fokuserar tja?nstefo?retagen alltmer pa? fo?retagets personalresurser och att kunna erbjuda na?got uto?ver ka?rntja?nsten fo?r att differentiera fo?retagets position pa? marknaden.

Entreprenörer är viktiga för Sveriges ekonomiska tillväxt och företagens konkurrenskraft blir alltmer beroende av entreprenörens förmåga att tillgodogöra sig och använda sig av ny kunskap. Målet med denna studie var att undersöka hur entreprenörers erfarenhetsutbyte kan stödjas av IT. För att veta hur IT kan stödja erfarenhetsutbytet har entreprenörernas behov av erfarenhetsutbyte identifierats. Studien har visat att entreprenörernas erfarenhetsutbyte kan stödjas av en mängd olika IT-lösningar. Exempelvis skulle behovet av möten för att diskutera kunna tillgodoses av nätbaserade diskussionsforum, chatt och blogg.

The aim of this thesis has been to examine how the risk for the swine flu was represented in the Swedish Radio news broadcast Ekot 16.45 during different phases of the pandemic in 2009. We wanted to study how the risk was described in different discourses and periods? Were the participants in the reporting calming or warning the listeners in relations to different aspects of the swine flu? What consequences for the community were reported in the broadcasting?To find the answers to our questions, we analysed 13 features about the swine flu broadcasted in Ekot?s main news broadcast Ekot 16.45. We used critical discourse analysis inspired by Norman Fairclough.We identified four types of discourses in our text, a journalistic discourse, a medical discourse, a nationalistic discourse and an authority discourse. The main discourse was the medical one.

To end up as an immigrant in an unknown country and to try to participate in the majority society means both psychological and physical difficulties where their whole life is changing. Gemensamma Krafter is a prevention changing work in a housing area in Borlänge. It works among other things as a meeting place for people from different cultures. The aim with this study was to describe and to get increased understanding for the lives of a number of immigrant women who lives in Borlänge/Sweden and which importance ?Gemensamma Krafter? has had for them.

   Did the mass media report in a different way about the real estate tax before the Swedish national election 2006 than they did after the election? If there were differences, what could be the cause?This study aims to answer these questions by using a quantitative analysis of articles about the real estate tax published in the Dagens Nyheter (DN), the biggest morning daily. The summer before the election, the ?Alliance?, (the non-socialist coalition, launched an election promise to abolish the real estate tax. Instead they planned to introduce a low community charge.The Alliance won the election and formed a government to implement their election promise. The analysis was made on all the published articles in DN that covered the real estate tax issue. In total there were 43 such articles. These where all published between the launch of the campaign promise until the electionday and a month before the proposal was launched 19/9 2007, until the proposal was implemented in 2008. The study results in three interesting conclusions.

Background and aims: The population of older people in our society is increasing. Agerelated changes in the skin results in a diminished perception of pain and pressure and a decreased microcirculation in the skin affects its ability to adapt to injury. Occurrence of pressure sore on geriatrikal clinics are 5-10%, witch means that between five and ten thousand patients gets daily treat for pressure sores. When the patient gets a pressure sore the need for help increases. A common apprehension is that if the patient?s affects with pressure sores it?s because of deficiency in care.

The aim of this study was to create an understanding of how a group of community policing officers engagement are shaped. Previous research argues that there is a police culture which conveys cynicism to the individual police. The research also says that the police adopt a pessimistic view of society, they are isolated and at odds with the rest of society. Furthermore, research has also shown how a narrative can exist that explains the police way of doing things. My contribution to the field is to explore how a narrative can be located, which precedes and shapes the police engagement.

The Aquatic Ape theory was first formulated by Alister Hardy in year 1960. All from the beginning the theory has been criticized, ridiculed, ignored and a source to strong feelings in the anthropological community. The purpose of this essay is to investigate why the Aquatic Ape theory is so controversial and why it is understood so differently by scientists. After interviews with Swedish scientists and the general community, and after reading of anthropological books, I have tried to show that the aquatic ape-coldness depends on it challenging nature against the anthropological paradigm, which describes human beings as strong, hunting creatures who can live in any environment. The Aquatic Ape theory - on the other hand - picks out one of all these environments and says: "here has our evolution occurred: we have been aquatic apes".

It is a well known archaeological concern that the remains of human bones left from the bronze age and early iron age Scandinavia are not nearly enough to represent the estimated population of the time. Furthermore the bones of each find rarely represent a whole individual. The majority of the bones must have been disposed of somewhere else, possibly scattered in running waters or in the fields, where they have evaporated or are securely hidden from archaeological excavations.This thesis deals with the grave concept and the problem in using a word that is so very clouded by its modern, western meaning. It also offers an alternative explanation to why the bones are handled the way they are and why they are found in such awkward contexts..

The wide spread of the Internet and new information technologies in recent years has come to effect how libraries manage and disseminate information. Search engines like Google are widely used by people who often find the information retrieval systems of libraries to be too complicated. In 2004 Google announced plans to digitise five major library collections. Organisations representing the publishing industry and authors have since then filed lawsuits against Google claiming that Googles scanning of library books infringe the rights holders copyright. Due to Googles potential impact on libraries this thesis aims to examine how Googles digitisation project, Google Book Search, has been received in the library community.

Konkurrensen mellan aktörerna inom klädbranschen är idag stor och kommer förmodligen växa sig ännu större de kommande åren. Alla företag måste därför sträva efter att komma förbi det enorma kommersiella bruset för att finna köpare till sina egna produkter. Det gäller att finna ett unikt och annorlunda sätt att marknadsföra sig på och som står ut i mängden bland alla företag som vill nå ut till konsumenterna. Ett företag som lyckats hålla sig vid liv på den konkurrensutsatta marknaden är butikskedjan Weekday. Weekday har lyckats expandera, trots att företaget håller en ganska låg profil jämfört med övriga konkurrenter vad gäller marknadsföring.

The content of this essay examines high school students? tendencies when it comes to English word use in the Swedish language. 92 students in the first and second grade were handed an inquiry for them fill out. The results and the following discussion are based on the answers? from this inquiry.