A new visual identity for the ski store Alpingaraget in Stockholm has been proposed as the result of this thesis. Theproposal includes a new logotype, various printed matters, design planning of the store, interior design, signs and otherapplications.The theory section is within the field of graphic profiling and with some focus on profiling in stores.A clear visual identity is important for a company because what the company communicates internally and externallyshould be kept as consistent as possible. This is especially important nowadays when more and more similar products andstores are available. This means that the visual identity becomes part of the competition with other products and stores.The base elements in a visual identity are logotype, colors and typograpy. Using these elements according to rules andtemplates makes a consistent visual profile..

Idag finns två dominerande teknologier bland operativsystemen på servrar hos företag ochorganisationer. Dessa båda är Windows Server och Unix/unixliknande operativsystem där Linux ärdet vanligast förekommande. Att välja operativsystem kan göras utifrån olika parametrar somprestanda, inköps- eller licenskostnad, driftskostnad och kompetens inom organisationen. IBMWebSphere Portal är en produkt som kan installeras på bland annat Windows Server och Linux.Uppsatsen ämnade att undersöka vilka skillnader som kunde påvisas mellan Linux och WindowsServer 2003 som plattform för WebSphere Portal och därmed också för WebSphere ApplicationServer med avseende på teknisk prestanda och administrerbarhet. Genom en förstudieidenti"erades de viktigaste tekniska prestandafaktorerna till processoranvändning, RAMminnesanvändningoch hårddiskaktivitet.

The market for fashion and interior consists of a large amount of retail chains, which together creates high competition. To be able to compete and to be the most obvious choice for the customers, retailers must review their activities that exist in the company and improve them. This concerns store chains since it is so important that the stores communicate the retailers strategy and it is very critical because of the impact that the stores have on the communication with customers. It is after all in the stores that the buying decision is made. With this information, it is important to strive for uniformity through the chain and especially the stores.

Studien är främst till för att bringa klarhet i hur en butik bör arbeta med visuell marknadsföring för att nå konsumenten och skapa en positiv reaktion hos denne. Vi har dessutom undersökt vikten av relationen till kunden, och hur företaget arbetar med det genom relationsmarknadsföring. Vi har fått fram vårt resultat genom marknadsundersökningar och observationer inne i och i anslutning till en butik, samt genom en intervju med den ansvarige för butikskommunikationen i samma butik. Till vår hjälp har vi arbetat med Peak Performens Borås, det är kring denna butik hela studien kretsar.Den personliga intervjun med den person som är ansvarig för butikskommunikationen på Peak Performens Borås gav oss information om problem och utmaningar ur deras synvinkel. Materialet gav oss även bra bakgrundsinformation att jämföra resultaten från marknadsundersökningarna och observationerna med.

The consumer often chooses the store depending on the quality of the fruit and vegetable department. A study has proven that about half of the purchases in this department are impulsive. This gives the store a good possibility to influence the consumer?s behaviour in the fruit and vegetables department. Compared to other products, like pasta or rice, there are few brands represented in the f & v-department.

The mission was to create a prototype of a menu system for the companySystem Andersson AB. The instructions were that it has to be as interesting andmodern now as in 20 years. We had to look at technology from the cutting edgeof development to make our prototype survive in the future. WindowsPresentation Foundation (WPF) was the technique we focused on. There areonly a few applications that take advantage of WPF today, but it is predictedthat WPF will be the next generation method for developing applications to theWindows platform.To make our menu visually appealing, easy to use and at the same timefunctional, we followed the clear path and guidelines that are available ininteraction design.

Today's consumer society has led to never-ending choices in terms of brands, products and prices in an endless variety of shops. The retail industry is a very complex industry that includes many different types of sales channels and many different types of products. A consequence of this trend is that brand owners today face difficulties in understanding how their products are being evaluated and difficulties in knowing which final cause that make a consumer willing to by their product is hard to figure out. The industry is very diversified, which means that for a company to really understand their position and their role on the market it requires that the company put a lot of effort and also a lot of money in the process of trying to figure it out. We will with this paper try to explain a small piece of that understanding and we hope to get results, which contribute to the further research in this area.

This study aims to explore how self scanning affects consumers impulse buying. Up til this day researchers are not aware how technologies like self scanning affects consumers behavior in-store. Consumers with self scanners are able to keep track of the rising sum, which could affect their buying behavior, especially when it comes to impulse purchase. Furthermore customers have to commit to scanning products which keep them from browsing the store for offers, which could limit the impulse buying. This study undertake a descriptive methodology with Beatty and Ferrells impuls model from 1998 as a theoretical platform where we examine disparities between self scanners and non self scanners.

The retailing landscape has become even more competitive with an increasing number of store formats. One result of this can be seen within different retail-chains as they launch different formats that operate under the same name. Thus, consumers now have many alternatives and substitutes when it comes to choosing which format to shop from. This phenomenon has led consumes to shop across stores for the same brand. The objective of this study is to explain how consumers respond to various offers in different store formats and to determine whether the results differ if we compare a familiar brand with an unfamiliar brand.

Intense competition and pressure from various market participants is prevalent in today?s modern and technologically developed society. It is important to keep a high standard of service and customer care to be able to keep your position on the market. The focus of the paper is to study how a store manager can influence their employees to perform better on the job, in terms of service to customers and increased sales. The aim is to analyze the different tools store managers use to motivate their employees with the goal of improving service to the customer and to increase sales.

AbstractTitle: Internal Communication at a large mobile operator (Internkommunikation hos en mobiloperatör - en studie av motivation och upptagningsförmåga av information hos butikschefer)Number of pages: 43Author: Helena IsakssonTutor: Peder Hård af SegerstadCourse: Media and Communication Studies CPeriod: Fall term 2006University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: The purpose of this essay is to gain an insight in how a corporations store managers motivation affects the degree of information they absorb from information channels.Material/Method: The method that had been used in this essay is quantitative. It is based around a questionnaire aimed towards store managers and consequently used it to run regression analysis using the software package SPSS.Main results: The main result of the essay is that the motivation among store managers is positively related to the degree to which they absorb information. Thus, a possible problem exists for the corporation in that they need to make sure that the store managers are and stays motivated. Further, it seems that the longer a store manager has been employed by the corporation the less information is absorbed. The reader should although interpret the results with caution, since the limited sample could bias the estimates.Keywords: Internal communication, organizational communication, motivation, information, information channels and absorption of information..

Values, where an organization describes the attitude its members should have towards their work, are being used to a larger extent than before. The neoinstitutional theory describes organizations? attempts to create legitimacy through activities that are not really connected to their core activities. On the basis of the aforementioned theory this study examines to what extent employees and store managers at Clas Ohlson use and relate to the values of the organization in their everyday work. The study covers these individuals awareness of the impact of values in their work as well as the way they relate to values.

More and more companies have realized the impact their employees' appearance has in creating an overallpositive experience for their customers. Hence, many retailers use some form of employee clothing or aspecific dress-code for their in-store workforce. The subject is in spite of this poorly investigated,especially in an ordinary retail environment. The purpose of this study was therefore to portray the effectsan introduction of a unitary employee clothing may have on customers as well as on the in-storeemployees. The experiment was conducted in two retail stores, belonging to a Swedish retail chain.

I dag kan man oftast läsa om olika säkerhetshot och risker en datoranvändare måste tänka på för att inte ge någon utomstående möjlighet att komma åt känslig och/eller privat information. Här talas det om nya virus och nya typer av trojaner som sprids som epidemier över Internet, och i bland handlar det om ett spionprogram som följer med en nedladdad fil. Det är svårt att hålla reda på alla typer av skadlig kod som nämns fast med ökad förståelse ökar också chanserna för att klara sig från smitta. Det har visat sig att utvecklingen av skadlig kod är lika stark som den inom kommersiella mjukvaror. Från persondatorns uppkomst i början av 80-talet och fram till i dag, har utveckling skett i alla områden av den skadliga kod det handlar om strategi, syfte och framförallt ren kodkomplexitet.Dagens ledande leverantör av operativsystem och webbläsare, Microsoft, lovar allt mer sofistikerade säkerhetslösningar varje gång en ny version av ett program släpps.

In 2005 a public housing company in Uppsala, Sweden introduced the service quarter host. The focus on comfort (life quality in American programmes) is similar to the non-tolerance programmes. The idea of non-tolerance derived from the theory of Broken windows. The purpose is to examine how the service works according to the theories of Broken windows and social control. The aim is also to examine if the manifest and the latent functions are the same in different areas.