Impulsköp och självscanning - ett omaka par
This study aims to explore how self scanning affects consumers impulse buying. Up til this day researchers are not aware how technologies like self scanning affects consumers behavior in-store. Consumers with self scanners are able to keep track of the rising sum, which could affect their buying behavior, especially when it comes to impulse purchase. Furthermore customers have to commit to scanning products which keep them from browsing the store for offers, which could limit the impulse buying. This study undertake a descriptive methodology with Beatty and Ferrells impuls model from 1998 as a theoretical platform where we examine disparities between self scanners and non self scanners. We have observed how customers interact with the self scanner, tested customer awareness of the total sum in-store and executed interviews with customers before and after their shopping trip. Impulse buying appear not to be affected in any way from self scanning. This supports the view of self scanning as a profitable tool for the retailer.