Thesis purpose: The purpose of this study is to investigate the interdependencies within the process of partner selection in the fashion and design sector and the emanating criteria for finding the ideal co-branding partner in order to use co-branding as a strategic brand activation tool. Methodology: Multiple Case Study Theoretical perspective: Brand Building and Brand Activation, Relationship Marketing, Strategic Alliances, Affinity Partnering, Co-Branding, Consumer-Brand Relationships Empirical data: Interviews with expert consultants and company representatives (adidas, BMW, BMW MINI, Diesel, H&M, Opel, Philips, Sharp, Volkswagen) Conclusion: Partner selection depends decisively on the different co-branding aims and incorporates the crucial step when using co-branding as a tool for strategic brand activation. The co-branding aim and the corresponding partner lead to various types of relationships, which, in this study, are anthropomorphized to connect the world of marketing and branding to real life. Fashion and design brands have proven to be particularly eligible as co-branding partners for brand activation due to their innovative and trend-oriented nature..

Introduction:Violence towards women is an extensive and important problem in the society. Confronting women who are assulted by their male partner is a demanding task for the nurses.The aim of the study:The aim of this empirical study was to illustrate the experiences of nurses in the meeting with women exposed to violence by their male partner.Method:This is a qualitative interview study including nine female nurses. The material recieved from the interviews was analysed with help of content analysis. Categories were formed named Comunication, feelings, Ability to recognize the women, Lack of time, Need of support and further education. An application to the ethical council at the University of Kristianstad were remitted and approved.

Background: Domestic violence is a major social problem both nationally and internationally. Around the world 35% of the women say that they have experienced physical and/or sexual violence. In most cases it is the woman's partner who subjected her to violence. Every year, 12,000 -14,000 women in Sweden seek medical help as a result of injury incurred of domestic violence. The healthcare in Sweden has a responsibility when it comes to detecting, treating and documenting, but also to prevent violence and its consequences.Aim: To examine the extent to which nurses and midwives asking women about domestic violence, barriers for asking the question and making visible steps to increase the ability to ask the question.Method: A literature review, were included articles reviewed and quality determined.

Violence against teachers in Swedish schools, according to recent reports has increased and there have been many studies to investigate the situation for teachers. The surveys show that teachers are especially vulnerable to students. This study aims to examine the relationship between a number of teachers and their students to study the power relations that exist in the classroom. This is to see what violence is an expression of and also how violence is perceived by the teachers. The issues that are central in this study are:What is the importance of dialogue in the relationship between these teachers and their students?Is there power relations between teachers and their students?What is the violence against teachers and expression of?Is there any connection between dialogue, power relations and violence?The theories of the materials in this study was analyzed using power relations theories of the historian of ideas Michel Foucault and Philosophy Doctor Anders Persson, who to some extent has his theoretical basis in Foucault?s power relations.

Introduction: Intimate partner violence (IPV) is a great public health issue that can cause serious physical, psychological and psychosomatic injuries to the woman. Education is one out of many important protective factors against IPV. Aim: This study aimed to investigate the association between women?s educational level and IPV in low- and middle-income countries, the interaction between the education of the woman and the man and IPV, how education on different levels (individual-, family- and community-level) influences IPV and how gender is connected to education and IPV. Method: A literature-based study with 12 selected scientific articles as the foundation for the analysis was performed.

Previous research shows that women who are victims of intimate partner violence and also have asubstance abuse have difficulties getting access to services to aid with their experience of violence.This study has examined social workers experiences of working with women with these problems,what types of services are provided and how their service needs are assessed. The study has ahermeneutical approach and the data consists of interviews with nine social workers in lines ofwork that come into contact with women in the previously described client group. The data hasbeen analyzed using content analysis. The result of the study indicates that women who are victimsof intimate partner violence and also have a substance abuse do not get their needs provided forthrough the current services in the field of social work. These women are described as havingcomplex problems and are therefore in need of more and other services than those currentlyprovided.

The aim of the study was to examine prerequisites for the changes that are taking place within working with Intimate Partner Violence in Va?stra Hisingen (a municipal district in Gothenburg, Sweden). My research questions concerned incentives for the new features, their practical consequences and prerequisites for implementation. The study has been performed by three focus group interviews with different parts of the organization represented. The work material has then been analyzed using Implementation Theory, Human Service Organization Theory and theories on breaking up.

Violent crime can traditionally be classified as a reactive or an instrumental aggression. A reactive aggression is often characterized by some sort of provocation by the victim and the act is impulsive and the offender reacts by harming the victim. The provocation can be a threat, an insult or an attack and the act can be said to be a reaction induced by emotions. An instrumental act of violence however, often described as planned, targeted and emotional cold. The goal of the act can be to acquire money or power to maintain their status.

Violent crime can traditionally be classified as a reactive or an instrumental aggression. A reactive aggression is often characterized by some sort of provocation by the victim and the act is impulsive and the offender reacts by harming the victim. The provocation can be a threat, an insult or an attack and the act can be said to be a reaction induced by emotions. An instrumental act of violence however, often described as planned, targeted and emotional cold. The goal of the act can be to acquire money or power to maintain their status.

Introduction: All women can be subjected to intimate personal violence by theirpartner, but the older woman's vulnerability to violence is not highlighted in research.Consequences of violence can be severe and it is essential from a public healthperspective to explore the issue even for the older woman. Objective: The objective ofthe study was to generate a deeper understanding of the problems of older woman'svulnerability to violence by their spouse / partner. The research questions focused onwhat characterized their situation and how a gender perspective can illuminate theproblem. Method: A structured search for scientific studies was carried out in thedatabases: Pubmed, Cinahl, PsykArticles and Scopus in the area of interest. A qualityassessment of the articles was preformed and 12 qualitative studies were included in thestudy.

The purpose of this essay was to examine teenager's views on violence among young people.Our main questions were: What kind of views on violence among young people do teenager's have? What do teenager's think about what causes violence among young people? In what way does scientific knowledge confirm young people's views about what causes violence among young people?To answer these questions we designed a questionnaire which we distributed in three 8th grade classes. We also interviewed five teenagers about violence among young people, to get a deeper knowledge about their views.The results of this study show that the teenagers think that violence among young people has increased and that the violence mostly appears between different groups of young people. The teenagers also think violence among young people as a phenomena due to different kind of reasons..

The aim of this qualitative study was to explore which inner conceptions about the abused older women the professional social workers had and how they experienced the enconter of an abused old woman in an intimate partner relation. The theoretical background is social construction by Berger and Luckmann. This theory was uset to analyze the transcribed interviews. This study is based on nine interviews with five professionals in social services, three volunteers from the voluntary sector and one social worker who worked in a community based support group for abused older women. The result of this study shows that older women were often abused, by a relative they were dependent on, in their home.

AbstractFokus för denna uppsats är våld i lesbiska parrelationer och hur man teoretiskt kan konceptualisera detta våld. Mitt övergripande syfte har varit att öka förståelsen för denna form av våld och därmed bidra till ett relativt outvecklat forskningsfält. Ett ytterligare syfte har varit att undersöka om den könsmaktsanalys som haft stor betydelse för tolkningen och förståelsen av mäns våld mot kvinnor i heterosexuella relationer även kan förklara våldet i en lesbisk parrelation. Fokus för min analys har dels varit om och i så fall på vilket sätt kön är en faktor som kan förklara det lesbiska relationsvåldet, dels om en förståelse av våldet inom en könsbaserad teori kan innebära en viss problematik. Jag har även undersökt andra faktorer som heterosexism och homofobi och dess betydelse för våldets uppkomst och former samt mer individrelaterade förklaringsmodeller.

The aim of this study was to understand how social workers perceive and understand violence and threats of violence from clients, and how it effect their working environment. It seems that the respondents understand the violence and threats of violence from clients as a result of the clients background problems, vulnerability, dependency and from ?the reason" that the client is currently in the contact with the organization. How respondents interpret the client´s behaviour based on the above-mentioned factors, seem to determine how the respondents perceive and define the violence and threats of violence by clients directed against them. Interestingly enough, although all respondents in the study experienced violence and threats of violence from clients, none of them perceived themselves as exposed at work. The answer to this is consensual.

The aim of this thesis was to study how social workers in social services in several municipalities perceive that they interpret the concept of domestic violence and how they believe they would act when it comes to different types of domestic violence. The thesis has focused on three types of violence; physical, psychological and economical. Seven social workers were interviewed with a thematised interview guide and six vignettes. The theoretical perspectives applied in the analysis were the process of normalization and the continuum of violence. The results showed that the social workers did not interpret domestic violence unanimous, and they had different ideas of how they would act in the vignettes.