It has become increasingly common for cities and municipalities to take greater account of the place marketing, and to see the physical location as a brand. An early step in this process is to make the image measurements of the place, in order to develop better marketing strategies. A method often used in tourism research for this type of measurements is Etchner and Ritchie's theoretical framework. The framework is initially designed to measure visitor's image of a tourist destination.Almost all previous research in this area is based on the visitor's perspective, but Olofsson and Skredsvik have used this framework to measure a location's image among the residents. They feel that the residents of a place can be seen as ambassadors of the place because they know the site well.

Today endless choices exist for a customer in the grocery store in terms of information, products, brands and prices. Consequently, it is important for retailers and brand owners to gain insights in how they can manage to break through the clutter to reach the customer. Displays that include some kind of motion element are assumed to possess an attention grabbing ability, which is a necessary first step in influencing the customer?s decision making. Therefore we have explored whether so called dynamic displays are efficient in grabbing attention and influencing customer behaviour.

The aim of this thesis is to describe the customer?s attitudes toward the contracting for availability, i.e., which factors are from the customer?s perspective necessary for the fulfilment of a supplier-customer agreement? Furthermore, the objective is to describe and analyse a supplier-customer relation in the Defence Industrial sphere.The present study has been carried out as a case study using an abductive approach. The thesis is based on a practical problem, i.e. which factors will be important to the customer when a contractor in the Defence Industry wants to increase its commitment of service, and how will their relationship change? The thesis is above all focused on generating knowledge that can lead to rapid and concrete measures and that can be used in the analysis of an increased industrial commitment but also as a case study of a problem of a more general nature in the Defence Industry.

Syftet med studien a?r att underso?ka pa? vilket sa?tt en slagverkare anva?nder kroppen som semiotisk resurs samt hur o?vningsprocessen under en begra?nsad period a?r utformad. Fo?r att underso?ka detta har jag under en femveckorsperiod o?vat pa? ett marimbastycke 20 minuter om dagen fem dagar i veckan och dokumenterat detta genom videoobservationer och loggboksskrivande. I analysen utga?r jag ifra?n ett designteoretiskt perspektiv.

iPhone belongs to the group smartphones. It is a type of mobile phones that has a richer interface and allows more advanced preformences, i.e surfing the Internet and handling e-mails. This report outlines the work to develop an iPhoneapplication from idea to released product. The project is a thesis which was commissioned by ICA AB (a major Swedish grocery chain). The report includes how the work has been carried out in practice and theory.

The essay on ?The revival of the countryside ? a multitalent in landproduction.? focuses on local and regional development within agriculture, foodprocessing and tourism.Due to great changes in society, the inhabitants in rural areas are forced to find alternative occupations. Using history as a tool to build up the future is a main factor in rural development. Apart from this it involves cooperation, resources, cultural heritage and values, entrepreneurship and innovation, economic vitality, and an understanding of markets and marketing. They all contribute to a region`s ability to benefit from rural development..

Voice over IP (VoIP) is a relatively new technology that enables voice calls over data networks.With VoIP it is possible to lower expenses, and increase functionality and flexibility. FromSwedish Armed Forces point of view, the security issue is of great importance, why the focus inthis report is on the security aspect of the two most common open-source VoIP-protocols H.323and SIP, some of the most common attacks, and counter-measures for those attacks.Because of the level of complexity with a network running H.323 or SIP, and the fact that it hasyet to stand the same level of trial as of traditional telephony, a VoIP-system includes manyknown security-issues, and probably at present many unknown security flaws.The conclusion is that it takes great knowledge and insight about a VoIP-network based onH.323 or SIP to make the network satisfyingly safe as it is today, and is therefore perhaps not asuitable solution for the Swedish Armed Forces today for their more sensitive communications..

The logistic business Svenska Retursystem AB was founded by the Swedish retail sector in the year 2000, and their introduction of a grey plastic crate to the supply chain for perishable goods changed the situation for the swedish horticultural sector. The new system revealed several challenges to be tackled by all actors, from the small family firm to the bigger organisations. Whereas the initiative comes from the customer himself, from the horticultural sector ?s point of view, a refusal of the new packing is a hard decision to take. It is however interesting that a comparison between the two systems, shows in favour of the corrugated board boxes, not only concerning environmental aspects but also for economical and ergonomical reasons.

Med en allt mer konkurrensutsatt marknad är det svårt för företagen att nå ut med sina budskap till konsumenterna. Reklam är inget som lockar längre och möjligheterna  att  slippa  dem  blir  bara  fler  och  fler. Ett  relativt  nytt  sätt  att ändå få ut sitt budskap är att förpacka det i redaktionellt material och göra ett TV-  program  av  det  hela,  programming,  det  vill  säga  helt  eller  delvis förfinansierade program..

Syftet med studien är att undersöka hur lärare och elever på musik- eller kulturskola kommunicerar med varandra i enskild undervisning med fiol som instrument. Med hjälp av videoobservation som metod har tre lärare och deras elever observerats. Studiens teoretiska utgångspunkter utgörs av ett designteoretiskt och multimodalt perspektiv. I resultatet framkommer att lärarna använder sig av ett flertal olika kommunikationssätt i sin undervisning. Kommunikationssätten är instruerande, frågeställande, förevisande, metaforiskt och humoristiskt kommunikationssätt.

This study has been conducted with the purpose to examine the marketing effects of waiting lines on the customer- and brand experience. Our ambition has been to describe how the waiting line can be used to heighten the positive experiences. The study has had a qualitative, as well as an inductive approach towards the subject. The study is mainly based on nine interviews with a total of ten respondents employed at nine different companies relevant to the subject. In the final chapter of this study we present our results and conclusions..

Andelen som arbetar vid bildskärm fördubblades i Sverige mellan 1989-1999, vilket har medfört en växande oro över en ökad risk för muskuloskeletala besvär. Syfte: förändrade ergonomisk anpassning respektive progressiv avspännig symptombilden i nack- och skulderregionen hos datorarbetare. Metod: 16 personer med mer än ett års datorvana och som arbetade i Boden deltog i projektet. Som utvärderingsinstrument användes ett frågeformulär som besvarades före och efter en interventionsperiod på fem veckor. Deskriptiv databehandling.

I denna studie undersöker jag barn i förskolan mellan fyra och fem år. Vad de har för tankar i ett möte med för dem ett okänt djur, vattenloppan. Aktiviteten där jag även ställt frågor till barnen angående bl.a. vattenloppans utseende och livsmiljö. Samtidigt som jag filmat har jag kunnat observera två grupper som möter dessa djur antingen med hjälp av bild och video eller med verkliga djur.

This report describes a project carried out in cooperation with Klippan Safety AB. The purpose of this project has been to develop a product that facilitates the living area in a truck cabin for the customers. To be able to develop, in a structured way, that kind of product, the project has been based on different product development theories. The project contained of following parts: marketing research, product generation, product evaluation and prototyping. After information from the marketing research and discussions with the company, the decision was made that the task was going to consist an improvement of the existing product referred to as 'the comfort module'.

Bakgrund: Synen på kvalitetsutveckling har förändrats genom åren. Förr arbetade hantverkaren i en naturlig närhet till sin kund och kunde lätt anpassa varje produkt till de särskilda behov och önskemål som denne hade. Denna närhet försvann dock i och med att man byggde upp en storskalig industriell masstillverkning, där organisationen präglades av kontrolltänkande, specialisering och anonymitet. Utvecklingen har gått vidare och idag bygger de kvalitetsorienterade organisationerna på engagemang och motivation från personal, kunder och leverantörer. Tillsammans samverkar de för ständig förbättring av verksamhetens alla delar, vilket leder till resultatet att man får nöjdare kunder, medarbetare och partners samt ökad effektivitet.