En riktig jul i iPhone
iPhone belongs to the group smartphones. It is a type of mobile phones that has a richer interface and allows more advanced preformences, i.e surfing the Internet and handling e-mails. This report outlines the work to develop an iPhoneapplication from idea to released product. The project is a thesis which was commissioned by ICA AB (a major Swedish grocery chain). The report includes how the work has been carried out in practice and theory. The finished application is part of ICA?s Christmas campaign at Christmas 2009. The report can be viewed as a case study on how to proceed in developing a mobileapplication for marketing purposes.