Och nu blir det reklamfilm - En kvalitativ innehållsanalys av de sju svenska politiska reklamfilmerna inför EU-valet 2009Seminar date: 2010-01-14Department: Media- and Communication scienceReport category: Degree project undergraduate levelAuthors: Johan Heikensten and Elin LarssonAdvisor: Kristoffer HoltPurpose: When TV4 for the first time offered advertising time to the Swedish political parties for the upcoming election of the European Parliament in 2009, a huge debate broke loose in the media. Regardless of opinions on the matter, we find it safe to say that political television commercials will have a great influence on future election campaigns in Sweden. Hence, we find it of great interest and importance to examine these seven commercials in order to look for tendencies, strategies and trends within the material. Theories: The theory chapter includes Communication, Political communication, Videostyle, Commercial strategies, Rhetoric and Semiotics. Methodology: The survey is based upon two qualitative analyses, a rhetorical analysis and a semiotic analysis.

Numera är multimedia på webbsidor mycket vanligt. Användare kan tillexempel se på filmer på sinadagstidningars webbsidor. Webbsidor har också blivit mer interaktiva. Detta beror dels på de högahastigheterna användare har på sina internetuppkopplingar, som tillåter tyngre multimedia påwebbsidorna, så som video. Teknikerna bakom de här multimedia webbsidorna heter HTML 5 ochFlash Player.

This study examines how professional social workers relate to problematic computer and video gaming as an addiction. It is a qualitative interview study aimed to describe and analyze how professional social workers, who in some way work with problematic computer gaming, relate to the player?s problems in terms of a concept of dependency. The theoretical approach is based on social constructivist theories of discourses, normality, the definition of dependency and diagnoses. The study was conducted through five qualitative half structured definition interviews with professional social workers that work directly or comes in contact with problematic computer gaming.

This paper examines how organizations work with their recruitment. The organizations in thispaper are mined in the trade of recruiting and staffing. The paper will further influence howorganizations work or will work with recruiting through social medias. It describes therecruiting process in the traditional way and what costs it brings. The next part is a descriptionof network and the importance of networking in a general way.Our results demonstrate that social medias probably will stay as a complement to other moretraditional methods and will not be an own recruiting method.

SyfteSyftet med undersökningen var att få en bild av flickors och pojkars läsvanor i skolår fyra på fritiden. Frågeställningarna var: Hur ofta läser eleverna på sin fritid? Vad läser eleverna på sin fritid? Finns det någon skillnad mellan flickornas och pojkarnas läsning?Teori Tiden i skolan räcker inte alltid till för att bli en duktig läsare, utan eleverna måste även läsa på sin fritid. Genom att ta del av elevernas egna läspreferenser och använda den kunskapen kan undervisningen utvecklas och anpassas för att tillmötesgå elevernas egna intressen och behov. Detta i sin tur kan leda till ett ökat läsintresse på fritiden.

The financial crisis in 2008, effected companies around the globe and forced them to change their operational strategies, in order to survive. Companies with international links needed to consider external effects and due to that adapt their strategies on a global level. Demands for goods and service were decreasing and companies could only manage the cost during a recession to not face bankruptcy. Organisations need to reconsider their optimal strategy as this will determine their future outcome when managing a crisis as the one in 2008. British Airways - Air Cargo is a global company with an international network which serves about 80 countries, with about 200 destinations.

Syftet är att konstruera en sensor för att identifiera objekt på bilden från en videokamera. Sensorn består av en mikroprocessor som programmeras i assembler samt en enkel CMOS-videokamera och tillhörande analag elektronik. Sensorn är främst tänkt att användas för övervakning inom tillverkningsindustrin..

Det finns ett begränsat utbud med forskning kopplat till hur fotbollstränare tänker kring ochgår tillväga under träningar inte bara i Sverige utan även internationellt. Studierna vi har tittat på är inte samtliga i ämnet men påpekar bristen av intresse att undersöka coachers didaktiska tillvägagångssätt kopplat till teoretiska kunskaper. Uppsatsen har skrivits inom ramen av ett större projekt. Studien är av kvalitativ ansats med utgångspunkt ur Peitersens modell?Metodiska former?.

Detta examensarbete utgår ifrån en artikel i vilken en metod för att skapa holografisk video beskrivs. Syftet med arbetet är att återskapa denna metod. Metoden bygger på projicering av hologram med hjälp av delar från en projektor, en laser och några linser.Först görs en litteraturstudie för att få förståelse över hur metoden fungerar. Här behandlas hur ögat ser djup och vilka olika typer av displayer det finns för att återge tredimensionella holografiska bilder. Vidare beskrivs skillnaden mellan optisk och datorgenererad holografi.

Title: Experiences of Banner advertisement on a specialized homepage Author: Marcus Westerberg Supervisor: Marie Hemming Department: Department of Business Administration, IEM Course: Bachelor thesis in Business Administration, FEC 007 Purpose: Create a understanding for how the users on Internet pages experience the occurrence and the shape of the banners. Method: Methods used are quantitative and qualitative, and the facts and figures are based on a pop up inquiry and some telephoneinterviews. I elected pop up inquiry and telephoneinterview as my data collection. My inquiry had a high grade of standardization and the interviews had a low grade of standardization. Result: On the basis of the question of issue I have drawn the conclusion that the users feels that it is important with information in all advertising.

Background: In the martial art of Muay Thai, techniques are used with hands, elbows, knees and kicks. The contestants are divided into different weight classes and experience levels. The Swedish martial arts association has decided that techniques with elbow are not allowed in B-class. Why is it so?Objective: The aim of this study was to investigate whether the martial arts delegation decision to restrict techniques with elbows to the head in the B-class is justified.

Purpose/ Aim: The purpose is to study how receivers create meaning from celebrities in commercials. The purpose is also to find out if individuals identify with celebrities and if this is depending on a person?s age.Material/ Method: Qualitative research method based upon focus group interviews with three different age groups and on litterature.Main results: The study shows that recievers create meaning from and identify themselves with celebrities in different ways depending upon wich age group they are a part of. Individuals who are between the ages of 15 to 18 are inclined to be inspired in clothing and food choices. 25 to 30-yearolds are sometimes inspired by celebrities? clothes but when it comes to the forming of their identity they look to their peers.

Title: Experiences of Banner advertisement on a specialized homepage Author: Marcus Westerberg Supervisor: Marie Hemming Department: Department of Business Administration, IEM Course: Bachelor thesis in Business Administration, FEC 007 Purpose: Create a understanding for how the users on Internet pages experience the occurrence and the shape of the banners. Method: Methods used are quantitative and qualitative, and the facts and figures are based on a pop up inquiry and some telephoneinterviews. I elected pop up inquiry and telephoneinterview as my data collection. My inquiry had a high grade of standardization and the interviews had a low grade of standardization. Result: On the basis of the question of issue I have drawn the conclusion that the users feels that it is important with information in all advertising. It is also important for the users to create a value around the product. The users do not have the time to figure out the message behind advertising, the want simple and massive information about the product/service.

The purpose of this thesis is to do a critical review of the aid organization SOS Children?s Villages text- and video campaigns, from a postcolonial perspective. Our purpose is divided into two questions: Are there colonial values in the advertising campaigns? Which language- and image strategies are used by SOS Children?s Villages to put across their messages? Our material consists of 10 selected video clips, and four printed ads that are made up of an image and a short text, which are part of a campaign named: Inte ett enda barn ska behöva vara ensamt (translation: Not a single child should have to be alone). We have chosen to use text- and image analysis as a method in our review of the material.

I detta arbete problematiseras och diskuteras den egna k?rledarpraktiken, med s?rskild uppm?rksamhet p? musikalisk gestaltning. Detta g?rs genom dokumentation via loggbok och video som analyseras utifr?n fr?gor om hur arbetet med instudering och musikalisk gestaltning sker. Genom analysen identifieras ett antal utvecklingsomr?den som d?refter pr?vas f?r att se hur de p?verkar den musikaliska gestaltningen. Studiens viktigaste resultat ?r att det finns m?nga tillv?gag?ngss?tt som, var och en eller i kombination, kan anv?ndas f?r att p?verka den musikaliska gestaltningen..