Upplevelser av bannerreklam på en nischad hemsida
Title: Experiences of Banner advertisement on a specialized homepage
Author: Marcus Westerberg
Supervisor: Marie Hemming
Department: Department of Business Administration, IEM
Course: Bachelor thesis in Business Administration, FEC 007
Purpose: Create a understanding for how the users on Internet pages experience
the occurrence and the shape of the banners.
Method: Methods used are quantitative and qualitative, and the facts and
figures are based on a pop up inquiry and some telephoneinterviews. I elected
pop up inquiry and telephoneinterview as my data collection. My inquiry had a
high grade of standardization and the interviews had a low grade of
standardization.
Result: On the basis of the question of issue I have drawn the conclusion that
the users feels that it is important with information in all advertising. It is
also important for the users to create a value around the product. The users do
not have the time to figure out the message behind advertising, the want simple
and massive information about the product/service. It´s important for the users
that the banneradvertising are about things that they are interested in. Only
then the users will be drawn to the banneradvertising on different homepages.