ABSTRACTTitle: Cultural dimensions? and their relevance in the interpretation of TV commercialsThe purpose of this study has been to explain the cultural dimensions masculinity versus femininityand individualism versus collectivism and see what their impacts on interpreting commercials are.We also wanted to see if there are any other important aspects to consider when looking at theinterpretation of TV-commercials. To fulfill this purpose we also used this research question:?How are the cultural dimensions relevant when it comes to interpreting TV-commercials?We used a qualitative approach when conducting this study. We found that the dimensionindividualism versus collectivism seemed the most applicable, while the respondents? answers fittedthe best to the highlighted theories.

The aim of this study is to examine new interpretations of homosexuality in Islam based on Scott Kugle?s book ?Homosexuality in Islam? and the documentary ?A Jihad for love? by Parvez Sharma. Through a theological perspective, a critical analysis is performed in order to find new interpretations and compare them with each other and with the Islamic legal tradition. Argumentative analysis is also used for both the book and the documentary for this essay.     Both Kugle and Sharma use new interpretations and arguments about love to find space for homosexuality in Islam. They use a Muslim language to have relevance with their discussions to Muslim readers and viewers.

The purpose of this masters thesis is to examine the arguments that are being used when closing and establishing peoples libraries. During the 90:ies, in the community of Gothenburg, 4 public libraries were closed and another 3 public libraries were opened. A possible reason for this change lies in the reform from the city Committee that split the community of Gothenburg into 21 pieces; all with one centrally appointed political Committee. The library activity has since the reform was implemented got worse in some areas, foremost in the already neglected city sections, and better in some areas, which where able to establish new libraries. Argumentation analysis indicates that the arguments used at closure where mainly economical and neither the number nor relevance and validity of the arguments where good.

This work examines how the aesthetics of Japanese actor and playwright Zeami Motokiyo (1346-1443) offers insight into the value of the unseen elements in art, specifically in the art of acting. What acting makes appear is likened to a vessel, which creates an empty space of what doesn?t appear. This non-appearing element is at the same time what gives the vessel its function. N? theater is described as an art of suggesting, giving a background to Zeami?s theories.

The purpose of this paper was to understand internal communication?s critical tradition by studying the interface of the subjective experience and the objective behavior within a management team. During almost two years this group was observed, several semi-structured interviews were conducted and a specific incident was analyzed. The interview texts where analyzed, using the Meaning Constitution Analysis developed by Roger Sages (2010) at Lund University. The observations were summarized in sociograms showing relationships in the organization.

Background: The difference between the market value and the book value of the companies has dramatically increased. One explanation is that the inflow of capital on the market has increased. Another explanation is that companies have a larger share of intellectual capital. The question is how this has influenced the company-valuator's use of valuation-models? Purpose: The purpose of this study is to find out what relevance the substance valuation model has, the DCF-model has, and also discover new valuation-models, among company-valuators.

Electronic availability of information resources has increasingly become an important part of academic libraries everyday vocation. This is a fact that puts impetus on the libraries to know more about the way in which electronic information is being dispersed and handled. This thesis aims to comparatively evaluate Uppsala university library´s own metadata system Summon with the publicly available equivalent Google scholar. The evaluation is based on Péter Jacsó´s theories on database evaluation which concretely puts focus on Summon and Google scholar via the use and application of ten different criteria. The uses of precision and relevance criteria were also implemented as additional evaluation tools.

The purpose of this paper is to compare the three search engines Web of Science, Google Scholar and MEDLINE in regards of recovery efficiency and the overlap of relevant documents when it comes to information searching for academic purposes. Furthermore, it raises the question whether freely available search engines and licensed search engines are interchangeable with each other. The empirical data in this study were collected through searches conducted in the three search engines Web of Science, Google Scholar and MEDLINE. Twenty search queries were used and the first twenty retrieved documents for each query were examined for relevance using previously designed criteria. The documents were scored by a binary relevancy scale and thereafter a precision value for each search engine was calculated.

During our teacher training, focusing on history and Swedish at further education level, we have noticed a discrepancy in the way history is portrayed in further education and higher education literature. Accounts of historical ideas, events and developments have often wrongly been depicted as non-gender specific, that is, of equal relevance to both men and women. To what extent is it made clear in further education textbooks that Rousseau?s treatise on education was exclusively aimed at the male gender, and how are the gender-specific aspects of his ideas described? What role and space are set aside for women in the accounts of the struggle for the universal right to vote in Sweden at the turn of the century in 1900, and how is the unions? initial exclusion of female workers portrayed? Focusing on the above historical events and developments, this study aimes to examine whether or not gender-specific issues are described as gender neutral in a selection of history textbooks for further education published in Sweden between 1982 and 2003..

The aim of this study was to investigate whether there is a social-psychological relevance in allowing animals to be involved in therapy work. I have examined if the animals may contribute to effects on human relationships between caregivers and patients, and if the animals can contribute to helping patients to achieve better well-being. Through previous research and a quantitative interview I have received answers to the following questions: How are animals used in the treatment work? How do animals affect the relationship between caregiver-patient? In what ways do animals in treatment affect relationships between people? How do the professionals who work with animals believe that animals can affects the patient? I have interviewed people working in different kinds of treatment work using animals. The areas examined include work with animals at youth care, police, disability care, elderly care and school.

This study sets out to research the effects of perceptions regarding teacher education as well as the teacher profession in general amongst college students studying to become teachers. The aim of the study is to get a better understanding in what perceptions that constitutes the foundation of the aspects that may affect the students of education by interviewing students about how they perceive their education. The study relies on a sociocultural perspective to analyze the data as well as justify the relevance of the study. The method for researching this will consist mainly of interviews and literature studies. Four students of education, where two are Swedish and two are Finnish, will act as the main source of empiric information.

The aim of this study is to examine new interpretations of homosexuality in Islam based on Scott Kugle?s book ?Homosexuality in Islam? and the documentary ?A Jihad for love? by Parvez Sharma. Through a theological perspective, a critical analysis is performed in order to find new interpretations and compare them with each other and with the Islamic legal tradition. Argumentative analysis is also used for both the book and the documentary for this essay.     Both Kugle and Sharma use new interpretations and arguments about love to find space for homosexuality in Islam. They use a Muslim language to have relevance with their discussions to Muslim readers and viewers.

The purpose of this essay is to explore the significance for former drug addicts who, during their treatment against drug abuse, have had a therapist with a drug addiction in his or her past. A qualitative case study has been used as method in which four former drug users have been interviewed. We have compiled the results based on five key themes in order to get a comprehensive picture of the relevance of common experiences regarding drug abuse, based on former addicts? experiences. This has been done in connection with a review of different theoretical perspectives that we have found relevant to the investigation. Our findings have then been compared with previous research in the field.

Development of services that?s provided through mobile application technology in today's modern IT society has become a full-fledged market where numerous players trying to make themselves heard in everything from innovative new services to the further development of existing services. In these services actors wants to find new areas of use by taking advantage of the mobile technology.We have investigated how value is created and how the value is captured in the services provided through mobile applications. Through this, we wanted to identify the critical success factors in how a newly developed service should be designed to create value. This has been done through a thorough literature review, together with an indepth evaluation of existing applications.

There is a clear difference between types of regions and forms of regionalization. This theoretical division can point out other division lines on different areas and levels, like the one of discourses. In this article is urged that regional political discourses may be divided in West and East European ones. To argue for West and East differences in regional discourse the article shows division lines both in the history of regionalization but also in ideologies. The regional policy of the EU is one example for today's regionalization as a West discourse and the Transylvanian in Rumania as an example for the East discourse.