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Värdeskapande och värdefångade i mobila applikationer


Development of services that?s provided through mobile application technology in today's modern IT society has become a full-fledged market where numerous players trying to make themselves heard in everything from innovative new services to the further development of existing services. In these services actors wants to find new areas of use by taking advantage of the mobile technology.We have investigated how value is created and how the value is captured in the services provided through mobile applications. Through this, we wanted to identify the critical success factors in how a newly developed service should be designed to create value. This has been done through a thorough literature review, together with an indepth evaluation of existing applications. Furthermore, we investigated how the value creation can be captured in multiple dimensions based on the design of the business model.In our study we have identified four different categories of applications that have been analyzed in terms of a connection matrix, showing the relationships and relevance of the various connections that exist between the categories and the Critical Design Issues we have presented. We have therefore come to the conclusion that it is about understanding the context and not exclude surrounding factors, but rather use those to move on in the process.

Författare

Daniel Johansson Pierre Gustafsson Anders Björäng

Lärosäte och institution

IT-universitetet i Göteborg/Tillämpad informationsteknologi

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