English title: "Motivated system technician wanted" A study of the relationship between two parts in job advertisements". The purpose of this study is to describe the linguistics of job advertisements. The focus is on discursive practice and how the relation between employer and the proposed employee is created through the process of communication in job advertisements. The method concists of two parts: A critical discourse analysis using the three dimensional model for critical discourse analysis by Fairclough and a text analysis inspired by Hellspong & Ledin. 40 job advertisements were examined and the analysis revealed that the majority belongs to the category traditional job advertisement and a minority uses more than one discourse.

Thesis purpose: The purpose of this study is to investigate the interdependencies within the process of partner selection in the fashion and design sector and the emanating criteria for finding the ideal co-branding partner in order to use co-branding as a strategic brand activation tool. Methodology: Multiple Case Study Theoretical perspective: Brand Building and Brand Activation, Relationship Marketing, Strategic Alliances, Affinity Partnering, Co-Branding, Consumer-Brand Relationships Empirical data: Interviews with expert consultants and company representatives (adidas, BMW, BMW MINI, Diesel, H&M, Opel, Philips, Sharp, Volkswagen) Conclusion: Partner selection depends decisively on the different co-branding aims and incorporates the crucial step when using co-branding as a tool for strategic brand activation. The co-branding aim and the corresponding partner lead to various types of relationships, which, in this study, are anthropomorphized to connect the world of marketing and branding to real life. Fashion and design brands have proven to be particularly eligible as co-branding partners for brand activation due to their innovative and trend-oriented nature..

The study was conducted on 72nd company at Livgardet in order to find out what motivators makes the soldiers stay. The material in the essay is based on an interview with soldiers from the 72nd company. The motivators are then categorized in the model Employee Motivation: A Powerful New Model. The model is based on human drives and I used as a tool for the analysis to identify lack of motivation in a working place. The study shows that the key motivators that make soldiers stay is: the opportunity to go on a peacekeeping mission and comrade/esprit de corps, the soldiers state that they will quit without these two essential motivators.

The purpose of our essay is to examine if variation exists in the way that auditors try their independence, this so called analysis-model. We will suggest some factors that influence the way auditors practise the analysis-model. The institutional theory predicts no differencies since the normative pressure could be expected to be severe. But we found that among other things people?s qualifications, personalities and audit firm?s size and age influence the way auditors try their independence.

The aim of our study is to gain understanding of how parentsperceive their own, the preschool's, and the library's efforts to stimulate preschoolers' enjoyment and yearning to read, as well as what types of collaborative efforts the parents seek.The study is based upon qualitative interviews with parents, both mothers and fathers, to preschool children (aged 1.5 to 6 years old). The analysis does not offer any generalizations. We have chosen to use a sociocultural perspective as the theoretical starting-point of our study, our thoughts being that we learn together with and by the help of others. We consider this perspective to be closely related to Aidan Chambers's "The Reading Circle", which we have chosen to use as our tool of analysis.It turned out that the parents perceived their own reading stimulating role as crucial, even if they did not consider all they did as reading stimulative. Some things, such as discussing the book while reading, occurred naturally but is also an important part to stimulate reading.

The purpose of this study is to investigate whether the schools? pupils have the capacity to understand societal change through social consciousness. In order to investigate that a theory has been developed specifying what social consciousness means and how it is used. The theory has been used as a tool in an ideology critical analysis of the steering documents on which the schools? work is based.

As the title insinuate, this essay illustrate Event Marketing as a marketing instrument, and how it can be used as a tool to facilitate brandbuilding and improve relationships. We have come to the understanding that Event Marketing is in the course of constant development. It seems like Event Marketing as a marketing tool is starting to get its well-merited position in the marketing mix throughout the world, since companies and other organisations have realized that Event Marketing is a powerful tool for differentiation. We have also seen that Event Marketing in the business world lately has come to be more important for building and maintaining relationships, as well as carrying marketing messages.In this essay we discuss Event Marketing in three sections; brand, relationships, and customer experience. Among these topics, inter alia Integrated Marketing Communications, Sensory Marketing, and Service-dominant Logic are presented.

Holmen Skog has in some places in their operation area access to timber trucks with centre mounted scrapers. They make transportation more flexible and reduce reliance on contractors for road maintenance. The trucks with centre mounted scrapers have a higher tare weight, making them less productive and therefore they receive compensation with a 0.75 % increase on transportation price. The purpose of this study was to investigate what actions a timber truck with centre mounted scraper can perform with acceptable quality in winter, and to examine if it is an economically profitable solution for the truck operator and charterer. The study was done in three stages; interviews, performance analysis of the transportations carried out and an economic analysis with the help of Sven Erik Gilles spreadsheet tool. The study included the districts Delsbo and Hudiksvall.

This study is about Wikipedia which defines itself as a free online encyclopaedia. Our chief interest lies in the debate and the controversy which has arisen around Wikipedia. After reading critical articles concerning Wikipedia we found that the debate for most parts had one identifiable theme namely the question whether Wikipedia is an encyclo-paedia or not.Encyclopaedia as a term and a phenomenon has a long tradition. Wikipedia, despite calling itself an encyclopaedia, functions differently in comparison to more traditional encyclopaedias. These traditional views involve encyclopaedic structure, its organiza-tion and its functions.

A Queer Reading of Charles Bukowski?s Women and Love is a dog from hellThis thesis aims to examine how the representation of gender is portrayed in relation to sex and power in Charles Bukowski?s novel Women and poetry collection Love is a dog from hell.The theoretical frame of the analysis is based on Judith Butler?s queer theory regarding the heterosexual matrix and gender performativity. The analysis consists of a textual comparison where a specific selection of poems is analysed parallel to the novel to see how they interact and how they oppose each other, through a queer reading.The analysis is divided in three parts where the first one discusses the construction of masculinity in Charles Bukowski?s protagonist Henry Chinaski and how this is presented differently in the two literary genres. The second part reveals how sex is presented in relation to power and how active and passive women are considered as sexually acceptable.

The subject of this master thesis is the school library and how we find its potential unutilized. We look at this problem in connection to the democratic assignment that the Swedish school has. The purpose is to elucidate what the democratic assignment consists of and to establish the role that the school library ought to have in this assignment. To describe the democratic assignment we examine and interpret the documents that regulate school and library activities today, including UNESCO/IFLA School Library Manifesto and United Nations Convention on the Rights of the Child. We use critical ideology analysis because we consider democracy to be a sort of ideology and have a critical view of how the school library is used or rather not used in school.

This is my thesis on the D-level at the university in Karlstad at the department for environmental science. It is an analysis of the idea of self-realisation in the deepecology movement.The Norwegian philosopher Arne Naess is one of the profiles in the foreground of deepecology in the world. His teories is important for the development of how to look at ecophilosophical matters in the nordic countries.i will therefor investigate his theories and see how Naess constructs the relation man-nature in his ecosophy T. The principle of self-realisation and identification is there the most important foundation for the antropocentric perspective.In my analysis I use Martin Bubers philosophy of dialogue and his thoughts about relational concept of the self as tools for my investigation.Ecophilosophy is an academic subject that touches a variety of fields of studies but has the collaboration between the subject of culture and nature as its base. Bubers concept of the self that highlights the third.

To automate software testing is an investment, and that makes it important to have good knowledge about automation before an implementation is made. In this master thesis a study about automated testing is carried out. The study also includes a closer look at the testing tool TestComplete. TestComplete is one out of many tools on the market that is developed for automated GUI testing and the goal is to get a picture of how well the tool can adjust to CC Systems own applications. Studies show that it is hard to write lasting test scripts.

A large proportion of businesses around the world is today ISO 9001 certified and is consequently conducting internal audits on a regular basis. It has however not been possible to conclude that internal audits always add value to the organisation, despite the large utilisation of this tool. Some authors, e.g. Alic & Rusjan (2010) and Wealleans (2000), mean that there are possibilities that internal audits may be used as a value-adding improvement tool. This has led to the emergence of this master?s thesis.The purpose of the case study was therefore formulated to examine how internal quality audits can be made more effective and used as an improvement tool.

This report describes the work and the results found when comparing three different 3d modeler applications. The programs are 3ds Max, Maya and Cinema 4D. The comparisons focus on the possibilities/the amount of freedom these programs interface offer to its plugins. The comparisons are made from the point of view of a tool for creating animations developed as a plugin for these modelers. This plugins demands on the system it is loaded into have been analyzed and from the results of this analysis a template have been created.