The purpose of this thesis is to examine how academic librarians seek information for themselves and for others, and what differences exist. The terms self-generated and imposed information seeking is used to describe the two different types of information seeking. Step 2 ? define and understand the problem, step 3 ? choose a search system and step 4 ? formulate a query of Marchionini?s information-seeking model forms the basis of the theoretical framework, which is supplemented with Soergel and Katz. Qualitative interviews with eight academic librarians were conducted and analyzed in order to gather empirical facts.

User Generated Content (UGC) blir allt vanligare på webben och flera av de mest besökta hemsidorna på internet är till stor del baserade på innehåll skapat av dess användare. Varje dag redigeras exempelvis över 120,000 artiklar på Wikipedia av dess hängivna användare som i snitt spenderar över 8 timmar i veckan på att skapa nytt eller redigera existerande material. Att motivera användare att bidra med innehåll på detta sätt blir allt viktigare. För att kunna göra detta krävs en förståelse för vad som motiverar användarna att bidra.Uppsatsen tar sin utgångspunkt från detta och vi studerar vilka motivationsfaktorer som ligger till grund för att användare skapar UGC samt om det finns några samband mellan dessa motivationsfaktorer. En litteraturstudie över tidigare forskning inom området genomförs och resulterar i 15 motivationsfaktorer kategoriserade i fyra kategorier.

Wallyfy is planned to be a social webmagazine with a focus on good content, with a quality check and moderation of the published content. The author of the study provides Wallyfy with thoughts and ideas about the website content and functionality. The main problem of the study was to explore what makes good content in social media for the potential users of Wallyfy, also using this insight to provide Wallyfy with directions for making decisions regarding both functionality and content. The theory of the study is being used as a starting point for understanding the phenomenom social media and to easier grasp the problem. The method of the study is based on user- centered thinking in design, where the author seeks to understand the participant?s emotions, values and dreams.

The purpose of this Master?s thesis is to perform a user oriented evaluation of the International Library?s website. The questions posed in this study are; for what purpose do the users in this study turn to the International Library?s website; what does the users information searching process consist of when visiting the site; how does navigation, layout and content effect the users satisfaction with the website; do the users in this study consider that the International Library?s website can be improved and if so, how? The study was performed with a user oriented approach where six qualitative interviews with librarians who use the website were conducted. These interviews were analysed using Brenda Dervin?s Sense making-theory and Leclercq?s theory about user satisfaction.

I denna uppsats underso?ker vi hur principer fo?r spelmekanik pa?verkar anva?ndares bena?genhet att bidra med inneha?ll pa? interaktiva webbplatser. Genom en empirisk studie av kvalitativ art ja?mfo?r vi tva? versioner av en testsajt, med spelmekanik implementerat i den ena versionen. Vi kommer fram till att spelmekanik fo?r att motivera anva?ndare att skapa inneha?ll kan designas utefter tre huvudsakliga delar; regler/struktur, ma?l och delma?l samt vinster. Regler och struktur a?r vad som a?r mo?jligt eller tilla?tet att producera samt kvalitetskrav pa? inneha?llet.

AbstractAuthorJohanna Rahl and Marie Johansson.TitleHelsingborg-Ängelholm, a comparison of the work of the municipalities regarding self generated health care activities for employed teachers.ContentToday you pay more and more attention to self generated health care. Political decisions affect the social development and thereby also conditions for people to feel healthy. As the municipalities are working with its inhabitants they are an important part of the self generated health care activities. The most part of our life we spend in school or at work and this is the reason why these places are the most suitable to create healthy people. From these thoughts we created the following aim of the study:?The aim of this study is to investigate what kind of work regarding self generated health care that is performed by the municipalities of Helsingborg and Ängelholm towards the employed teachers and how the teachers apprehend this work.

Digital marketing has been changing continuously and rapidly since the introduction of Web2.0 ten years ago (Lin, Li, Deng, & Lee, 2013). Companies are now engaging their users intheir digital marketing by providing with interactive contents in digital campaigns. The digitalcampaigns are getting more converge with SNS (social networking sites) in order to let the usershare the content with others and therefore the e-WOM (electronic word of mouth) helps thecompanies digital campaigns to be shared by more users (Moran, Muzellec, & Nolan, 2014).The interactive content in the digital campaigns have shown to provide for engaged users andtherefore leads to loyal users. The reason for this has its roots in the culture of consumptionthat has brought our everyday consumption to a whole new level where we no longer justconsumes a product, we are the brand (Davis, 2013).The study, Click here for solidarity, aims to explain the interactive phases and rhetorical elementsthat companies use to engage the user to interact with the content of the digital campaigns.The study is based on four digital campaigns in four different market areas in order to providewith an overall picture of how companies work with interactive and rhetorical elements. Thusthe study falls into the area of marketing and branding.

This Masters thesis investigates user education at academic libraries. The increased demand on students to keep themselves updated in the information society of today urges libraries to develop their user education, concerning both content and teaching strategies. The aim of this study is to examine user education at academic libraries, and the approach of librarians in their teaching. The research questions address how librarians implement the user education and what they focus on. We also want to explore what differences and similarities there are between the user educations, and if anything could be further developed within them.

Den utveckling som internet har genomgått har bidragit till att en rad förändringar har skett. Det innehåll som finns på internet har ändrats och skapas numer av dess användare lika mycket som av företag och organisationer. Det har skett en utökning av plattformar där användarna kan kommunicera och interagera med varandra och dela med sig av personliga åsikter och erfarenheter på ett enkelt sätt. Vi är dessutom mer kritiska till vad som skrivs på internet och reflekterar över vad som är pålitlig information eller inte, samtidigt som vi som turister och konsumenter bryr oss om och påverkas av vad andra tycker och tänker. Inom turismnäringen har TripAdvisor blivit en viktig plattform för denna form av informationsskapande och spridande.

The aim of this Master thesis is, from a sociocultural perspective, to investigate the views the teaching librarians at Södertörn University Library (SHB) have on learning, information literacy, and their own pedagogical role, and how their views affect user education and their ideas about the future of user education.The research questions used were: How do the teaching librarians view learning? How is this view reflected in their work with user education? How do the teaching librarians envisage user education in the future, and how do they work to reach that goal?Five semi-structured interviews were conducted with the teaching librarians at SHB. The interviews were then analysed using qualitative content analysis.The results of the study show that the teaching librarians at SHB share a sociocultural view on learning, and take a communicative oriented approach to user education. They believe that communication and interaction support learning, and in the classroom they stimulate discussions both between librarian and student, and between the students themselves. In the future, they hope for improved collaboration between librarians and academic staff, and that user education will become a natural element of the curriculum..

Aim With this study we want to highlight and analyze the media spin of the PR campaign Miss Skinny by clarifying; a diffusion pattern which covers posts published by bloggers and journalists; a framing pattern from the first audited post to the last; how journalists are influenced by User Generated Content, and what consequences this may have for the news coverage.Method We have conducted a studied of news posts and blog posts about the Swedish PR campaign Miss Skinny through content analysis, diffusion analysis and mapped direct links between blog posts and news posts.Main result We found that a surprisingly large amount of news postings contained direct links to previous blog posts and that the former media serial no longer can be applied on today's modern media where journalists and other players come together on the converged media arena. .

This report presents the redesign of the online-based non-governmental organization Equalisters? (Rättviseförmedlingen in Swedish) website. It aims to achieve an understanding of how you take into account the user and other stakeholders and their interests when developing a website. The focus was on redesigning an existing website and prioritize the different stakeholders? needs.

This study investigated how banner ads, depending on its quality and placement,can capture a user's attention while searching for editorial content in an online newspaper. Furthermore, the user's search strategy was also studied to see whether it varied depending on the placement of an ad. An experiment was conducted where 20 subjects searched for articles in a Swedish online newspaper while their eye ovement was recorded with a headmounted eye?tracker. In each search task the online newspaper contained either a low quality ad or a high quality ad.

Aim With this study we want to highlight and analyze the media spin of the PR campaign Miss Skinny by clarifying; a diffusion pattern which covers posts published by bloggers and journalists; a framing pattern from the first audited post to the last; how journalists are influenced by User Generated Content, and what consequences this may have for the news coverage.Method We have conducted a studied of news posts and blog posts about the Swedish PR campaign Miss Skinny through content analysis, diffusion analysis and mapped direct links between blog posts and news posts.Main result We found that a surprisingly large amount of news postings contained direct links to previous blog posts and that the former media serial no longer can be applied on today's modern media where journalists and other players come together on the converged media arena. .

The popularity of video games has been boosted by the rise of user-generated live streaming platforms, and the biggest of them all is Twitch. The popularity depends on Twitch alignment of live streamed video games. The stream is created by a player who broadcast and streams the video game online. The video game can then be watched by a viewer that is interested in the video game. In every stream there is an implemented live chat that allows the viewer to interact with the streamer while the stream is online.