Consumers today are bombarded with innumerable advertising messages. The need for companies to create advertisements that consumers find relevant is thus increasing. In order to break through the ad clutter, companies have to give something extra to their customers and show that they care about them. How a company decides to communicate might then be more important than what the company actually communicates.The purpose of this paper is to investigate whether the use of creative media choices induces signaling effects and enhances advertising value as well as perceived corporate consideration. The two last mentioned variables are explored as potential driving forces behind the signaling effects.

Detta kandidatarbete undersöker gröna tak i urban miljö. Gröna tak är i denna uppsats ett begrepp och samlingsnamn för vegetation på byggnaders tak i olika former. Trenden för gröna tak pekar uppåt, främst utomlands men även i Sverige. Emporia i Malmö som är ett av Skandinaviens största köpcentrum är byggt med ett så kallat grönt tak. Detta tak anlades dock på initiativ av byggherren och inte efter kommunens beslut. Huvudsyftet med uppsatsen är att undersöka om och i så fall hur kommunen kan planlägga gröna tak. Fördelar och nackdelar med det gröna taket kommer också att utgöra en del av uppsatsen.

The major environmental problems that we have today are frequently mentioned in the media today. One example is the ongoing debate regarding global warming and its causes and consequences. There are also several other problems in our society such as segregation and social tensions. Most agree that we must do something to solve these problems and that we must try to achieve a sustainable development for the entire planet. But how should it actually be done and what trade-offs, compromises, sacrifices and changes must be made?The purpose of this paper is to examine how these issues are being dealt with in Swedish city planning.

The companies of today figures on a hardly competitive market. This makes it necessary for the company to find new way to create competition advantages. Since it is no longer enough to compete with the technical quality of the product the companies are forced to also enhance the functional quality. To accomplish this it becomes necessary for producing companies to be customer oriented. A customer oriented company culture can be reached with the help of internal marketing in which different activities work to inform and teach the employees about the company strategy and also about their own role as part-time marketers.This thesis examines Electrolux, a company which is currently striving to develop a customer oriented company culture.

The aim of this study has been to understand how teachers make pupils come up with new business ideas. This is relevant as the schools in Sweden has to have entrepreneurial teaching in their education. To get an understanding of how teachers teach the pupils how to think differently so that new business ideas can evolve the study is based on interviews with five successful teachers. The teachers have all had pupils that during one year have had their own almost real companies that they have to manage. They start with inventing a new business idea and then they produce the product or service they decided to sell.

Hur publika displayer skall utformas och anpassas efter sin miljö på bästa sätt är ännu ett outforskat område. I takt med att miljöfrågor blivit än mer aktuella i dagens samhälle har det också etablerats ett behov av att förändra vårt beteende exempelvis i form av energieffektivisering. Syftet med denna uppsats är att undersöka hur en publik touchdisplay för elvisualisering skall utformas för att vara förståelig, intuitiv och säker från publik genans. En användarstudie i form av en utvärdering av en interaktiv touchdisplay kallad Urban Energy monterad i Göteborg har gjorts under ledning av Interactive Institute Swedish ICT. Touchdisplayens primära syfte är att uppmärksamma förbipasserande på stadens elförbrukning och uppmuntra till energimedvetenhet.I denna studie rekryterades 17 förbipasserande deltagare villiga att testa denna display med hjälp av två uppgifter och en enkät.

The project, Glowtest Fixture, has been carried out to and in collaboration with MSA SordinLtd. MSA Sordin Ltd produces and sells ear protector and is at present a supplier on theworld market. Glowtest Fixture is a product for glow testing off detailed components in oneear protector. MSA Sordin Ltd sends today away your products for testing what is anexpensive aspect in their development. The project's aim is to take forward a test equipmentthat copes with those high nonplussed requirements and wishes that are required for anapproved physical execution.Glowtest Fixture is a physical equipment that comes used stem glow physical off all detailedcomponents in one ear protector.

Leadership is essential for every company. Its strength or weakness of direction, clarity, and evaluation affects success or failure of its organization. With the complex structure of the big and global companies today leadership is more challenging. The traditional view of leadership, with the single individual possessing all the competences and skills, is therefore being challenged by an alternative way of leadership, a shared leadership. Existing research on the subject is still scarce, which makes further studies in this field important.

 The current estimations in regards to the increase in environmental threats underline the importance of influencing individual behavior towards a more sustainable lifestyle. At the same time current trends show an increasing interest into ecologically produced foods around the world and that the consumption has seen a major rise in the 20th century. It is therefore of great importance that companies show their interest and commitment in order to offer and influence the consumer into choosing the environmentally sustainable alternative. Also, in order to properly reach out to the consumers, it is of outmost importance to map out their attitude towards these types of products. It is equally important, in order to fully realize the potential of successful positioning, to show an understanding for the underlying decision processes that dictates purchase.

During the past year it has been made possible to buy back a company?s outstanding stock. This is done in order to change the capital structure towards a situation with less equity. A change in capital structure means a change in the cost of capital for a company and by that a change in the value for the stockholder. This Master Thesis studies the relation between capital structure and business risk.

Att gestalta naturliga landskap i en urban situation handlar om att förstå parallella processer som pågår samtidigt; att se platsens förutsättningar och biotopens preferenser. Genom det skapas ett nytt sammanhang där beståndsdelarna blir aktiva i flera olika situationer och skalnivåer. Denna tes har jag fått möjlighet att undersöka och fullskaletesta i TAKLANDSKAPET Sveavägen 44. Arbetets syfte är att sammanlänka förståelsen för hur man kan applicera hela biotoper i ett sammanhang som gör att den levande biologiska delen av projektet bidrar aktivit till upplevelsen och till det arkitektoniska utrycket och formgivningen av platsen. Slutsatsen är att man inte behöver se biotoper enbart som passiva byggelement eller komponenter. Det är biotoperna i sig som bär och leder konceptutvecklingen för idé, möjliga program och den potentiella inneboende formen. Strategin att reducera och platsanpassa komponenterna ger också svaret i en annan skala: Fråga platsen vad den vill vara och du kan samtidgt se mönstret i ett större sammanhang. Om man lyckas med formgivning som en öppen process med möjliga förändringar, utan att idén går förlorad, har man skapat ett öppet system; ett fraktalt system både i tid och rum. Jag tror och hoppas att TAKLANDSKAPET Sveavägen 44 innehåller dessa kvalitéer och att arbetssättet kan inspirera till liknande angreppssätt i andra projekt. Att se vad man har, för att få det man önskar. I alla skalor... LÄS LANDSKAPET, FÖLJ NATUREN, ÄLSKA LIVET..

The swedish song contest ?Melodifestivalen? is the most popular TV-show in Sweden according to number of viewers. Not only has it managed to remain the viewers? number-one choice year after year, it has also engaged a lot of the viewers (2, 4 millions in this year?s final) to vote for their favourite song. Melodifestivalen is classified as a creative organisation since it has evident elements of creativity in its process, product and among its employees.

This study investigates how the concept of Social Responsible Investment (SRI) can be applied to futures trading. More specifically, this study examines the possibility of creating a SRI-product for an investor, active in futures investments within commodities, energies and stock indices, and the content of such a product is suggested. We conducted a qualitative study, based on a number of interviews. The study suggests that investments in futures of specific assets are to be equated with investments directly in the underlying assets from a SRI point of view. Therefore, we analyzed the underlying assets of futures traded commodities, energies and stock indices, and used social screening, together with specific screening criteria, for the analysis.

Ett bostadsprojekt i spänningsfältet mellan berg och ljus..

Examensarbetet utfördes självständigt av Cecilia Edlund som studerar på Högskoleingenjörsprogrammet i innovationsteknik och design vid fakulteten för teknik- och naturvetenskap på Karlstads universitet. Arbetet utfördes under vårterminen 2012 och omfattade 22,5hp.  Uppdragsgivaren har varit Nokalux AB som utvecklar och producerar inomhus- samt utomhusbelysning för den professionella marknaden i Norden. Företaget har ett behov av att utöka sitt produktsortiment på utomhusmarknaden. Vilket har resulterat i uppdraget att utveckla en parkarmatur med LED-teknik som ljuskälla.Fokus i examensarbetet har varit förstudien. Detta för att grundligt ta reda på information kring LED och belysningsteknik som anses betydande vid utformning av utomhusarmaturer.