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Consumers today are bombarded with innumerable advertising messages. The need for companies to create advertisements that consumers find relevant is thus increasing. In order to break through the ad clutter, companies have to give something extra to their customers and show that they care about them. How a company decides to communicate might then be more important than what the company actually communicates.The purpose of this paper is to investigate whether the use of creative media choices induces signaling effects and enhances advertising value as well as perceived corporate consideration. The two last mentioned variables are explored as potential driving forces behind the signaling effects. In an experiment, ads were placed in two creative mediums (i.e. one congruent and one incongruent) and compared with an identical ad placed in a traditional medium.This paper adds to the research on media-context effects. It gives strong support for the hypothesis that congruent creative media choices give rise to signaling effects, as perceived product quality and product attitude as well as purchase intention were strengthened. Furthermore, advertising value and corporate consideration were found to explain the increases in the signaling effects. Consideration was found to have a larger impact on the signaling effects than advertising value.